A data profile of the people who buy, follow and care about Foundation (cosmetics) in United Kingdom — modelled from more than twelve digital signal sources. Foundation (cosmetics) has an estimated audience of 3,868,996 people in United Kingdom.
The average Foundation (cosmetics) fan in United Kingdom is 40.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include BB cream, CC cream, Face powder, with strongest over-indexing on BB cream (21.54× the country average).
Demographically, the Foundation (cosmetics) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Foundation (cosmetics) fan in United Kingdom is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for BB cream.
The key figures that characterise the Foundation (cosmetics) profile in United Kingdom.
86.4% are female, 13.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 86.4% |
| Male | 13.6% |
| Average age | 40.6 |
| Estimated audience size | 3,868,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 26% |
of the worldwide Foundation (cosmetics) audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 18.0% |
| China | 13.2% |
| United States | 10.4% |
Where the Foundation (cosmetics) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.61× | |
| 02 | Wales | ~300K | 1.39× | |
| 03 | Scotland | ~500K | 1.38× | |
| 04 | Northern Ireland | ~100K | 1.21× | |
| 05 | Yorkshire and the Humber | ~300K | 0.90× | |
| 06 | West Midlands | ~100K | 0.88× | |
| 07 | North East | ~100K | 0.75× | |
| 08 | South East | ~300K | 0.61× | |
| 09 | East Midlands | ~100K | 0.55× | |
| 10 | East of England | ~200K | 0.53× | |
| 11 | South West | ~200K | 0.51× | |
| 12 | North West | ~100K | 0.35× |
The strongest cross-interests of the Foundation (cosmetics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 23.42× | ||
| 02 | BB cream | Beauty & Wellness | 21.54× | ||
| 03 | Face powder | Beauty & Wellness | 19.31× | ||
| 04 | Lip gloss | Beauty & Wellness | 12.77× | ||
| 05 | Lip balm | Beauty & Wellness | 12.31× | ||
| 06 | Eau de toilette | Beauty & Wellness | 11.32× | ||
| 07 | Concealer | Beauty & Wellness | 10.25× | ||
| 08 | Eye shadow | Beauty & Wellness | 7.20× | ||
| 09 | Eye liner | Beauty & Wellness | 5.91× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 4.86× | ||
| 11 | Charlotte Tilbury | Beauty & Wellness | 4.43× | ||
| 12 | Nail salon | Beauty & Wellness | 4.30× | ||
| 13 | Lipstick | Beauty & Wellness | 4.08× | ||
| 14 | Hair conditioner | Beauty & Wellness | 3.83× | ||
| 15 | Manicure | Beauty & Wellness | 3.69× | ||
| 16 | Natural skin care | Beauty & Wellness | 3.23× | ||
| 17 | Skin care | Beauty & Wellness | 2.72× | ||
| 18 | TK Maxx | Shopping | 2.53× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.97× | ||
| 20 | Kitchen | Home & Garden | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.90× | |
| Price Sensitivity | PREMIUM | 1.57× | |
| Extroversion | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Tradition | CONSERVATISM | 0.89× | |
| Sustainability | BALANCE | 0.94× |
Foundation (cosmetics) has an estimated audience of 3,868,996 people in United Kingdom, concentrated in England and Scotland.
86.4% of Foundation (cosmetics) fans are female, 13.6% are male, with an average age of 40.6 years.
Foundation (cosmetics) fans show strongest brand affinity for BB cream (21.54×), CC cream (23.42×), and Face powder (19.31×) over the country average.
Foundation (cosmetics) fans in United Kingdom are most concentrated in England (reach ~3M), Scotland (reach ~500K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Foundation (cosmetics) itself, the audience over-indexes on CC cream (23.42×), Face powder (19.31×), Lip gloss (12.77×), and Lip balm (12.31×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Foundation (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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