A data profile of the people who buy, follow and care about Eye shadow in United Kingdom — modelled from more than twelve digital signal sources. Eye shadow has an estimated audience of 3,987,484 people in United Kingdom.
The average Eye shadow fan in United Kingdom is 38.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Face powder, Long Lashes, Lip gloss, with strongest over-indexing on Face powder (11.25× the country average).
Demographically, the Eye shadow audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Eye shadow fan in United Kingdom is more female, around 38.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Face powder.
The key figures that characterise the Eye shadow profile in United Kingdom.
86.0% are female, 14.0% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 86.0% |
| Male | 14.0% |
| Average age | 38.3 |
| Estimated audience size | 3,987,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 20% |
of the worldwide Eye shadow audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 17.2% |
| China | 11.7% |
| United States | 11.7% |
Where the Eye shadow audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.29× | |
| 02 | East Midlands | ~300K | 1.15× | |
| 03 | Wales | ~300K | 1.12× | |
| 04 | East of England | ~400K | 1.08× | |
| 05 | South East | ~600K | 1.03× | |
| 06 | South West | ~300K | 1.03× | |
| 07 | England | ~3M | 0.98× | |
| 08 | Northern Ireland | ~100K | 0.98× | |
| 09 | Greater London | ~500K | 0.94× | |
| 10 | Scotland | ~300K | 0.92× | |
| 11 | North East | ~100K | 0.88× | |
| 12 | Yorkshire and the Humber | ~300K | 0.84× | |
| 13 | West Midlands | ~100K | 0.78× |
The strongest cross-interests of the Eye shadow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long Lashes | Beauty & Wellness | 12.96× | ||
| 02 | Eyelid | Beauty & Wellness | 11.36× | ||
| 03 | Face powder | Beauty & Wellness | 11.25× | ||
| 04 | Lip gloss | Beauty & Wellness | 9.25× | ||
| 05 | Lip balm | Beauty & Wellness | 7.79× | ||
| 06 | Foundation (cosmetics) | Beauty & Wellness | 7.20× | ||
| 07 | Eye liner | Beauty & Wellness | 6.62× | ||
| 08 | Concealer | Beauty & Wellness | 6.52× | ||
| 09 | Mascara | Beauty & Wellness | 6.42× | ||
| 10 | Makeup brush | Beauty & Wellness | 6.40× | ||
| 11 | BB cream | Beauty & Wellness | 6.08× | ||
| 12 | Eyelash extensions | Beauty & Wellness | 6.00× | ||
| 13 | Lipstick | Beauty & Wellness | 5.79× | ||
| 14 | Makeup Tutorials | Beauty & Wellness | 5.56× | ||
| 15 | Natural skin care | Beauty & Wellness | 5.31× | ||
| 16 | Eyelash | Beauty & Wellness | 5.08× | ||
| 17 | Sephora | Shopping | 4.97× | ||
| 18 | Eyebrow | Beauty & Wellness | 4.95× | ||
| 19 | Charlotte Tilbury | Beauty & Wellness | 4.54× | ||
| 20 | Skin care | Beauty & Wellness | 3.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.64× | |
| Extroversion | THRILL | 1.55× | |
| Design Affinity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.45× | |
| Patriotism | CONSERVATISM | 0.49× | |
| Risk Appetite | THRILL | 0.65× |
Eye shadow has an estimated audience of 3,987,484 people in United Kingdom, concentrated in England and South East.
86.0% of Eye shadow fans are female, 14.0% are male, with an average age of 38.3 years.
Eye shadow fans show strongest brand affinity for Face powder (11.25×), Long Lashes (12.96×), and Lip gloss (9.25×) over the country average.
Eye shadow fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Eye shadow itself, the audience over-indexes on Long Lashes (12.96×), Lip gloss (9.25×), Lip balm (7.79×), and Foundation (cosmetics) (7.2×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Eye shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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