A data profile of the people who buy, follow and care about Eye shadow in Spain — modelled from more than twelve digital signal sources. Eye shadow has an estimated audience of 2,069,434 people in Spain.
The average Eye shadow fan in Spain is 40.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Lip gloss, Maquillaje Profesional, Moisturizer, with strongest over-indexing on Lip gloss (13.62× the country average).
Demographically, the Eye shadow audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Eye shadow fan in Spain is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Lip gloss.
The key figures that characterise the Eye shadow profile in Spain.
84.7% are female, 15.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 84.7% |
| Male | 15.3% |
| Average age | 40.8 |
| Estimated audience size | 2,069,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Eye shadow audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 17.2% |
| China | 11.7% |
| United States | 11.7% |
Where the Eye shadow audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.12× | |
| 02 | Catalonia | ~400K | 1.05× | |
| 03 | Andalusia | ~400K | 1.04× | |
| 04 | Canary Islands | ~100K | 1.01× | |
| 05 | Aragon | ~50K | 1.00× | |
| 06 | Cantabria | ~30K | 1.00× | |
| 07 | Community of Madrid | ~300K | 0.99× | |
| 08 | Castilla-La Mancha | ~80K | 0.99× | |
| 09 | Region of Murcia | ~70K | 0.99× | |
| 10 | Extremadura | ~40K | 0.99× | |
| 11 | Navarre | ~30K | 0.99× | |
| 12 | Balearic Islands | ~60K | 0.98× | |
| 13 | Comunidad Valenciana | ~200K | 0.96× | |
| 14 | Castile and León | ~90K | 0.96× | |
| 15 | Principality of Asturias | ~50K | 0.96× | |
| 16 | Galicia | ~90K | 0.93× | |
| 17 | Basque Autonomous Country | ~70K | 0.93× |
The strongest cross-interests of the Eye shadow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip gloss | Beauty & Wellness | 13.62× | ||
| 02 | Foundation (cosmetics) | Beauty & Wellness | 11.80× | ||
| 03 | BB cream | Beauty & Wellness | 11.21× | ||
| 04 | Moisturizer | Home & Garden | 10.70× | ||
| 05 | Eye liner | Beauty & Wellness | 10.63× | ||
| 06 | Mascara | Beauty & Wellness | 10.49× | ||
| 07 | Face powder | Beauty & Wellness | 10.09× | ||
| 08 | Makeup Lessons | Beauty & Wellness | 9.42× | ||
| 09 | Makeup brush | Beauty & Wellness | 8.58× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 8.50× | ||
| 11 | Maquillaje Profesional | Beauty & Wellness | 7.16× | ||
| 12 | Eyelash | Beauty & Wellness | 6.95× | ||
| 13 | Makeup Tutorials | Beauty & Wellness | 6.67× | ||
| 14 | Nail polish | Beauty & Wellness | 6.45× | ||
| 15 | Nail salon | Beauty & Wellness | 6.42× | ||
| 16 | Pedicure | Beauty & Wellness | 5.75× | ||
| 17 | Natural skin care | Beauty & Wellness | 5.69× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 5.65× | ||
| 19 | Manicure | Beauty & Wellness | 5.42× | ||
| 20 | Skin care | Beauty & Wellness | 4.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 3.23× | |
| Design Affinity | PREMIUM | 1.78× | |
| Creativity | OPEN | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Convenience Orientation | PREMIUM | 0.79× | |
| Career Orientation | POWER | 0.81× |
Eye shadow has an estimated audience of 2,069,434 people in Spain, concentrated in Andalusia and Catalonia.
84.7% of Eye shadow fans are female, 15.3% are male, with an average age of 40.8 years.
Eye shadow fans show strongest brand affinity for Lip gloss (13.62×), Maquillaje Profesional (7.16×), and Moisturizer (10.7×) over the country average.
Eye shadow fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Eye shadow itself, the audience over-indexes on Maquillaje Profesional (7.16×), Moisturizer (10.7×), Mascara (10.49×), and Eye liner (10.63×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Eye shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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