A data profile of the people who buy, follow and care about Permanent makeup in Spain — modelled from more than twelve digital signal sources. Permanent makeup has an estimated audience of 3,581,608 people in Spain.
The average Permanent makeup fan in Spain is 41.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Eyebrow, Eyelash, CC cream, with strongest over-indexing on Eyebrow (8.35× the country average).
Demographically, the Permanent makeup audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Permanent makeup fan in Spain is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Eyebrow.
The key figures that characterise the Permanent makeup profile in Spain.
78.3% are female, 21.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 41.1 |
| Estimated audience size | 3,581,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Permanent makeup audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 13.9% |
| Italy | 6.4% |
Where the Permanent makeup audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.23× | |
| 02 | Canary Islands | ~200K | 1.19× | |
| 03 | Balearic Islands | ~100K | 1.19× | |
| 04 | Cantabria | ~50K | 1.05× | |
| 05 | Navarre | ~50K | 1.04× | |
| 06 | Extremadura | ~80K | 1.02× | |
| 07 | Region of Murcia | ~100K | 1.01× | |
| 08 | Principality of Asturias | ~80K | 0.99× | |
| 09 | Aragon | ~90K | 0.98× | |
| 10 | Comunidad Valenciana | ~400K | 0.96× | |
| 11 | Castilla-La Mancha | ~100K | 0.95× | |
| 12 | Castile and León | ~100K | 0.94× | |
| 13 | Galicia | ~200K | 0.93× | |
| 14 | Basque Autonomous Country | ~100K | 0.93× | |
| 15 | Andalusia | ~600K | 0.81× | |
| 16 | Catalonia | ~500K | 0.79× | |
| 17 | Community of Madrid | ~500K | 0.78× |
The strongest cross-interests of the Permanent makeup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 15.77× | ||
| 02 | Microblading | Beauty & Wellness | 9.15× | ||
| 03 | Eyebrow | Beauty & Wellness | 8.35× | ||
| 04 | BB cream | Beauty & Wellness | 7.17× | ||
| 05 | Eyelash | Beauty & Wellness | 6.81× | ||
| 06 | Face powder | Beauty & Wellness | 6.34× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 5.53× | ||
| 08 | Waxing | Beauty & Wellness | 4.05× | ||
| 09 | Manicure | Beauty & Wellness | 3.23× | ||
| 10 | Skin care | Beauty & Wellness | 3.18× | ||
| 11 | Barcelona | Travel & Leisure | 2.04× | ||
| 12 | Woman | Kids & Family | 1.81× | ||
| 13 | Food | Food & Beverages | 1.79× | ||
| 14 | Online shopping | Shopping | 1.76× | ||
| 15 | Food and drink | Food & Beverages | 1.75× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.72× | ||
| 17 | Spain | Travel & Leisure | 1.62× | ||
| 18 | Entertainment | Movies & TV | 1.57× | ||
| 19 | Hobbies and activities | Sports | 1.57× | ||
| 20 | Design | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.73× | |
| Mindfulness | BALANCE | 1.45× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Career Orientation | POWER | 0.87× |
Permanent makeup has an estimated audience of 3,581,608 people in Spain, concentrated in Andalusia and Catalonia.
78.3% of Permanent makeup fans are female, 21.7% are male, with an average age of 41.1 years.
Permanent makeup fans show strongest brand affinity for Eyebrow (8.35×), Eyelash (6.81×), and CC cream (15.77×) over the country average.
Permanent makeup fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Permanent makeup itself, the audience over-indexes on Eyelash (6.81×), CC cream (15.77×), Microblading (9.15×), and Food and drink (1.75×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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