Permanent makeup Audience in United States

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Permanent makeup has an estimated audience of 16,070,008 people in United States. 76.2% are female, 23.8% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Eyebrow, Eyelash, Microblading, Eyelash extensions, Hair Extensions.

The average Permanent makeup fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eyebrow, Eyelash, Microblading, with strongest over-indexing on Eyebrow (7.68× the country average). Demographically, the Permanent makeup audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Permanent makeup fans

Demographic split for Permanent makeup audience in United States
MetricValue
Female76.2%
Male23.8%
Average age34.0
Estimated audience size16,070,008

Audience persona

The typical Permanent makeup fan in United States is more female, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Eyebrow.

Top regions in United States

Top regions ranked by reach for Permanent makeup in United States
RegionReachAffinity
California1,795,4931.02×
Texas1,390,1751.01×
Florida1,307,6271.2×
New York1,068,2861.19×
Pennsylvania556,2021.03×
North Carolina541,1331.12×
Virginia475,4141.21×
New Jersey475,3381.16×
Illinois466,3100.87×
Ohio458,7510.93×
Georgia434,0680.88×
Washington405,6401.26×
Arizona391,1621.19×
Michigan374,6860.89×
Colorado366,3821.45×
Tennessee362,2981.12×
Maryland350,3161.27×
Massachusetts271,2960.86×
Indiana243,2680.83×
Minnesota237,4321.03×
Missouri231,0340.89×
Oklahoma230,8041.29×
Alabama228,8161.02×
Kentucky211,2991.05×
Oregon206,4501.12×
South Carolina206,1500.85×
Nevada194,8381.25×
Wisconsin183,6450.76×
Louisiana179,8980.87×
Arkansas179,0631.35×
Utah147,6561.03×
Connecticut120,1840.75×
Iowa117,9570.89×
Kansas114,2400.9×
Mississippi99,6220.75×
New Mexico89,0361.1×
Idaho81,8341.02×
Nebraska72,5290.9×
Hawaii70,3001.02×
West Virginia66,9410.89×
Maine58,2981.01×
New Hampshire56,7330.9×
Washington, District of Columbia56,4141.17×
Rhode Island47,6810.93×
Montana45,4781.02×
Delaware37,2490.84×
South Dakota31,2030.84×
North Dakota30,3810.92×
Alaska28,6300.83×
Wyoming19,5980.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Permanent makeup audience
BrandAffinityCategory
Eyebrow7.68×Beauty & Wellness
Eyelash5.55×Beauty & Wellness
Microblading9.05×Beauty & Wellness
Eyelash extensions5.76×Beauty & Wellness
Hair Extensions4.41×Beauty & Wellness
Food and drink1.62×Food & Beverages
Beauty1.75×Beauty & Wellness
Child2.04×Kids & Family
Venmo6.96×Technology & Electronics
Woman2×Kids & Family
Skin care2.64×Beauty & Wellness
Pretty Nails8.47×Beauty & Wellness
Hair removal4.21×Beauty & Wellness
Euphoria1.56×Movies & TV
Shoes1.7×Fashion & Accessoires
Hair straightening3.52×Beauty & Wellness
ULTA Beauty2.9×Beauty & Wellness
Long hair3.64×Beauty & Wellness
Sephora2.39×Shopping
Facial3.4×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Permanent makeup audience
TraitClusterScore
Luxury OrientationPREMIUM1.38
Design AffinityPREMIUM1.35
Price SensitivityPREMIUM1.29
DIY MentalityTHRILL1.24
CreativityOPEN1.19
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Permanent makeup
CountryShare
Japan14.0%
United States13.9%
Italy6.4%

See Permanent makeup audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Permanent makeup have in United States?

Permanent makeup has an estimated audience of 16,070,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Permanent makeup fans?

76.2% of Permanent makeup fans are female, 23.8% are male, with an average age of 34.0 years.

Which brands do Permanent makeup fans like most?

Permanent makeup fans show strongest brand affinity for Eyebrow (7.68×), Eyelash (5.55×), and Microblading (9.05×) over the country average.

Where do Permanent makeup fans live in United States?

Permanent makeup fans in United States are most concentrated in California (reach 1,795,493), Texas (reach 1,390,175), and Florida (reach 1,307,627). These three regions account for the largest share of the active audience.

What other brands do Permanent makeup fans also like?

Beyond Permanent makeup itself, the audience over-indexes on Eyelash (5.55×), Microblading (9.05×), Eyelash extensions (5.76×), and Hair Extensions (4.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.