Rascasse Audience Intelligence

Permanent makeup Audience in United States

A data profile of the people who buy, follow and care about Permanent makeup in United States — modelled from more than twelve digital signal sources. Permanent makeup has an estimated audience of 16,070,008 people in United States.

#9among Cosmetics in United States#1472among Topic in United States#57in Beauty & Wellness

The average Permanent makeup fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eyebrow, Eyelash, Microblading, with strongest over-indexing on Eyebrow (7.68× the country average).

Demographically, the Permanent makeup audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Permanent makeup fan in United States is more female, around 34.0 years old, with strong Extroversion tendencies and a notable affinity for Eyebrow.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Permanent makeup profile in United States.

Audience size
16.1M
in United States
Gender
76.2%♀
23.8% male
Age
34.0
average years
Country rank
#2154
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Permanent makeup fans

76.2% are female, 23.8% are male, average age 34.0.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Permanent makeup audience in United States
MetricValue
Female76.2%
Male23.8%
Average age34.0
Estimated audience size16,070,008
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Permanent makeup audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Permanent makeup audience comes from United States.

Worldwide audience distribution share by country for Permanent makeup
CountryShare
Japan14.0%
United States13.9%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Permanent makeup audience in United States is strongest.

Fig. 05

Top regions by affinity

Permanent makeup fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~600K1.85×
02Ohio~800K1.55×
03Colorado~400K1.54×
04Arkansas~200K1.27×
05California~2M1.26×
06New Jersey~500K1.18×
07Arizona~400K1.14×
08Oklahoma~200K1.14×
09Florida~1M1.13×
10Pennsylvania~600K1.13×
11Washington~400K1.12×
12Maryland~300K1.12×
13Virginia~400K1.11×
14Nevada~200K1.10×
15Texas~1.5M1.09×
16New York~1M1.07×
17Maine~60K1.07×
18Oregon~200K1.06×
19Montana~50K1.06×
20Washington, District of Columbia~50K1.05×
21Kentucky~200K1.03×
22New Mexico~80K1.03×
23North Carolina~500K1.00×
24New Hampshire~60K1.00×
25North Dakota~30K1.00×
26Utah~100K0.99×
27Kansas~100K0.99×
28Idaho~80K0.99×
29Hawaii~70K0.98×
30Iowa~100K0.95×
31Minnesota~200K0.94×
32South Dakota~30K0.93×
33Alaska~30K0.93×
34Missouri~200K0.92×
35Alabama~200K0.92×
36West Virginia~70K0.92×
37Nebraska~70K0.91×
38Rhode Island~50K0.91×
39Delaware~40K0.89×
40Louisiana~200K0.88×
41Georgia~400K0.87×
42Michigan~400K0.86×
43Vermont~20K0.86×
44Illinois~500K0.85×
45Mississippi~100K0.85×
46South Carolina~200K0.81×
47Indiana~200K0.80×
48Massachusetts~200K0.79×
49Wisconsin~200K0.77×
50Connecticut~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Permanent makeup, United States
0.76×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Permanent makeup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Permanent makeup audience
#·InterestCategoryAffinity×
01MicrobladingBeauty & Wellness9.05×
02Pretty NailsBeauty & Wellness8.47×
03EyebrowBeauty & Wellness7.68×
04VenmoTechnology & Electronics6.96×
05Eyelash extensionsBeauty & Wellness5.76×
06EyelashBeauty & Wellness5.55×
07Hair ExtensionsBeauty & Wellness4.41×
08Hair removalBeauty & Wellness4.21×
09Long hairBeauty & Wellness3.64×
10Hair straighteningBeauty & Wellness3.52×
11FacialBeauty & Wellness3.40×
12ULTA BeautyBeauty & Wellness2.90×
13WigBeauty & Wellness2.80×
14Skin careBeauty & Wellness2.64×
15SephoraShopping2.39×
16ChildKids & Family2.04×
17WomanKids & Family2.00×
18BeautyBeauty & Wellness1.75×
19ShoesFashion & Accessoires1.70×
20Food and drinkFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Permanent makeup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Permanent makeup audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.72×
Design AffinityPREMIUM1.65×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Permanent makeup audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Need for SecurityCONSERVATISM0.80×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Permanent makeup have in United States?

Permanent makeup has an estimated audience of 16,070,008 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Permanent makeup fans?

76.2% of Permanent makeup fans are female, 23.8% are male, with an average age of 34.0 years.

03

Which brands do Permanent makeup fans like most?

Permanent makeup fans show strongest brand affinity for Eyebrow (7.68×), Eyelash (5.55×), and Microblading (9.05×) over the country average.

04

Where do Permanent makeup fans live in United States?

Permanent makeup fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Permanent makeup fans also like?

Beyond Permanent makeup itself, the audience over-indexes on Eyelash (5.55×), Microblading (9.05×), Eyelash extensions (5.76×), and Hair Extensions (4.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Permanent makeup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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