Eyelash Audience in United States

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Eyelash has an estimated audience of 25,689,514 people in United States. 79.7% are female, 20.3% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Health And Beauty, Beauty & Fashion, Makeup Tutorials, Yahoo!奇摩名人娛樂, Sephora.

The average Eyelash fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Health And Beauty, Beauty & Fashion, Makeup Tutorials, with strongest over-indexing on Health And Beauty (3.43× the country average). Demographically, the Eyelash audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Eyelash fans

Demographic split for Eyelash audience in United States
MetricValue
Female79.7%
Male20.3%
Average age35.3
Estimated audience size25,689,514

Audience persona

The typical Eyelash fan in United States is more female, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Health And Beauty.

Top regions in United States

Top regions ranked by reach for Eyelash in United States
RegionReachAffinity
California4,787,4051.69×
Texas3,305,3791.5×
Florida2,001,1291.15×
New York1,984,8591.38×
Illinois870,8811.02×
Georgia870,7641.1×
Virginia775,0291.24×
Pennsylvania771,0200.89×
New Jersey719,2381.1×
North Carolina718,2670.93×
Ohio684,2500.86×
Arizona672,2611.28×
Washington620,3111.2×
Michigan546,9960.81×
Massachusetts472,0510.93×
Maryland451,3961.02×
Tennessee451,3400.88×
Indiana443,3240.94×
Alabama400,0641.11×
Missouri398,9870.96×
Colorado376,4500.93×
South Carolina373,8080.97×
Louisiana358,8801.08×
Nevada342,5201.38×
Minnesota332,6380.9×
Oklahoma317,5221.11×
Kentucky312,4910.97×
Oregon309,7561.05×
Wisconsin302,1540.78×
Connecticut259,9841.01×
Utah253,3641.1×
Arkansas226,8841.07×
Mississippi224,0771.06×
Kansas205,5601.02×
New Mexico180,8931.4×
Iowa162,2100.77×
Nebraska141,1071.1×
Hawaii136,4621.24×
Idaho119,3540.93×
West Virginia106,6300.89×
Rhode Island67,1630.82×
New Hampshire64,2300.63×
Delaware63,6000.9×
Washington, District of Columbia61,2980.79×
Alaska58,4441.06×
Montana57,9750.81×
Maine52,9920.58×
South Dakota45,0850.76×
North Dakota38,1580.72×
Wyoming24,8320.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eyelash audience
BrandAffinityCategory
Health And Beauty3.43×Beauty & Wellness
Beauty & Fashion4.15×Beauty & Wellness
Makeup Tutorials3.27×Beauty & Wellness
Yahoo!奇摩名人娛樂2.1×Internet & Social Media
Sephora1.95×Shopping
Eyelash extensions3.14×Beauty & Wellness
Curly Hair2.68×Beauty & Wellness
Eyebrow2.92×Beauty & Wellness
Long Lashes4.27×Beauty & Wellness
Nail salon3.19×Beauty & Wellness
Long hair2.81×Beauty & Wellness
Mascara3.35×Beauty & Wellness
Bath and Bodyworks2.85×Shopping
Fashion Nova2.23×Shopping
Eye shadow3.55×Beauty & Wellness
Hair Extensions2.47×Beauty & Wellness
Permanent makeup3.13×Beauty & Wellness
Hair coloring2.46×Beauty & Wellness
Eye liner3.3×Beauty & Wellness
Nail art2.88×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eyelash audience
TraitClusterScore
Price SensitivityPREMIUM1.34
CreativityOPEN1.2
Design AffinityPREMIUM1.19
Healthy LifestyleBALANCE1.12
ExtroversionTHRILL1.11
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Eyelash
CountryShare
United States16.9%
Japan12.1%
China9.2%

See Eyelash audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Eyelash have in United States?

Eyelash has an estimated audience of 25,689,514 people in United States, concentrated in California and Texas.

What is the gender split and age of Eyelash fans?

79.7% of Eyelash fans are female, 20.3% are male, with an average age of 35.3 years.

Which brands do Eyelash fans like most?

Eyelash fans show strongest brand affinity for Health And Beauty (3.43×), Beauty & Fashion (4.15×), and Makeup Tutorials (3.27×) over the country average.

Where do Eyelash fans live in United States?

Eyelash fans in United States are most concentrated in California (reach 4,787,405), Texas (reach 3,305,379), and Florida (reach 2,001,129). These three regions account for the largest share of the active audience.

What other brands do Eyelash fans also like?

Beyond Eyelash itself, the audience over-indexes on Beauty & Fashion (4.15×), Makeup Tutorials (3.27×), Yahoo!奇摩名人娛樂 (2.1×), and Sephora (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eyelash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.