Rascasse Audience Intelligence

Eyelash Audience in United States

A data profile of the people who buy, follow and care about Eyelash in United States — modelled from more than twelve digital signal sources. Eyelash has an estimated audience of 25,689,514 people in United States.

#3among Cosmetics in United States#809among Topic in United States#24in Beauty & Wellness

The average Eyelash fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Health And Beauty, Beauty & Fashion, Makeup Tutorials, with strongest over-indexing on Health And Beauty (3.43× the country average).

Demographically, the Eyelash audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eyelash fan in United States is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Health And Beauty.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyelash profile in United States.

Audience size
25.7M
in United States
Gender
79.7%♀
20.3% male
Age
35.3
average years
Country rank
#1187
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eyelash fans

79.7% are female, 20.3% are male, average age 35.3.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for Eyelash audience in United States
MetricValue
Female79.7%
Male20.3%
Average age35.3
Estimated audience size25,689,514
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Eyelash audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Eyelash audience comes from United States.

Worldwide audience distribution share by country for Eyelash
CountryShare
United States16.9%
Japan12.1%
China9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyelash audience in United States is strongest.

Fig. 05

Top regions by affinity

Eyelash fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M1.54×
02Texas~3M1.40×
03New Mexico~200K1.40×
04Hawaii~200K1.36×
05Nevada~300K1.31×
06New York~2M1.30×
07Arizona~600K1.20×
08Oklahoma~300K1.13×
09Virginia~700K1.12×
10Washington~600K1.12×
11Alabama~400K1.10×
12Utah~300K1.10×
13Louisiana~400K1.09×
14New Jersey~700K1.08×
15Arkansas~200K1.08×
16Mississippi~200K1.08×
17Alaska~60K1.08×
18Nebraska~100K1.07×
19Oregon~300K1.06×
20Florida~2M1.05×
21Georgia~800K1.05×
22Illinois~900K1.01×
23Kentucky~300K1.01×
24Maryland~400K1.00×
25North Dakota~50K0.99×
26Connecticut~300K0.98×
27Kansas~200K0.98×
28South Carolina~400K0.97×
29Missouri~400K0.95×
30Indiana~400K0.94×
31Idaho~100K0.94×
32West Virginia~100K0.94×
33South Dakota~50K0.93×
34North Carolina~700K0.92×
35Massachusetts~500K0.91×
36Colorado~400K0.91×
37Delaware~60K0.91×
38Pennsylvania~800K0.90×
39Minnesota~300K0.89×
40Montana~60K0.89×
41Ohio~700K0.88×
42Rhode Island~70K0.88×
43Tennessee~500K0.87×
44Iowa~200K0.83×
45Wisconsin~300K0.82×
46Michigan~500K0.81×
47Washington, District of Columbia~60K0.79×
48New Hampshire~80K0.75×
49Maine~70K0.73×
50Vermont~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Eyelash, United States
0.73×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eyelash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eyelash audience
#·InterestCategoryAffinity×
01Long LashesBeauty & Wellness4.27×
02Beauty & FashionBeauty & Wellness4.15×
03Eye shadowBeauty & Wellness3.55×
04Health And BeautyBeauty & Wellness3.43×
05MascaraBeauty & Wellness3.35×
06Eye linerBeauty & Wellness3.30×
07Makeup TutorialsBeauty & Wellness3.27×
08Nail salonBeauty & Wellness3.19×
09Eyelash extensionsBeauty & Wellness3.14×
10Permanent makeupBeauty & Wellness3.13×
11EyebrowBeauty & Wellness2.92×
12Nail artBeauty & Wellness2.88×
13Bath and BodyworksShopping2.85×
14Long hairBeauty & Wellness2.81×
15Curly HairBeauty & Wellness2.68×
16Hair ExtensionsBeauty & Wellness2.47×
17Hair coloringBeauty & Wellness2.46×
18ShampooBeauty & Wellness2.29×
19Fashion NovaShopping2.23×
20SephoraShopping1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eyelash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eyelash audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.30×
Luxury OrientationPREMIUM1.27×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eyelash audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.64×
TraditionCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eyelash have in United States?

Eyelash has an estimated audience of 25,689,514 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eyelash fans?

79.7% of Eyelash fans are female, 20.3% are male, with an average age of 35.3 years.

03

Which brands do Eyelash fans like most?

Eyelash fans show strongest brand affinity for Health And Beauty (3.43×), Beauty & Fashion (4.15×), and Makeup Tutorials (3.27×) over the country average.

04

Where do Eyelash fans live in United States?

Eyelash fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Eyelash fans also like?

Beyond Eyelash itself, the audience over-indexes on Beauty & Fashion (4.15×), Makeup Tutorials (3.27×), Sephora (1.95×), and Eyelash extensions (3.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Eyelash audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eyelash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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