Beauty & Fashion Audience in United States
Beauty & Fashion has an estimated audience of 15,092,179 people in United States. 76.3% are female, 23.7% are male, average age 32.2. Top brand affinities: Historic site, Natural rubber, Mothercare, Staycation, Home equity.
Top brand affinities include Historic site, Natural rubber, Mothercare, with strongest over-indexing on Historic site (6.8× the country average). Demographically, the Beauty & Fashion audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty & Fashion fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 32.2 |
| Estimated audience size | 15,092,179 |
Audience persona
The typical Beauty & Fashion fan in United States is more female, around 32.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 6.8× | Arts & Culture |
| Natural rubber | 2.91× | Cars & Mobility |
| Mothercare | 4.18× | Kids & Family |
| Staycation | 3.9× | Home & Garden |
| Home equity | 2.11× | Home & Garden |
| Fairy godmother | 6.64× | Literature |
| Goop | 4.19× | Internet & Social Media |
| Nebraska Cornhuskers football | 2.66× | Sports |
| Tierra Cali | 5.53× | Travel & Leisure |
| Pillow | 1.53× | Home & Garden |
| Jesse Plemons | 2.42× | Movies & TV |
| Mathcore | 5.59× | Music & Radio |
| JDSU | 2.04× | Business & Career |
| Hickok45 | 11.45× | Internet & Social Media |
| Vocal harmony | 2.86× | Music & Radio |
| JC Whitney | 9.68× | Shopping |
| Queens College, City University of New York | 4.09× | Business & Career |
| Panama | 2× | Travel & Leisure |
| Voltron: Legendary Defender | 8.68× | Movies & TV |
| Cachorro | 2.84× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.67 |
| Luxury Orientation | PREMIUM | 1.61 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Design Affinity | PREMIUM | 1.52 |
| Pet Ownership | JOY | 1.33 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 16.3% |
| China | 7.5% |
See Beauty & Fashion audiences in other countries
More Beauty audiences in United States
- Beauty (148,161,292)
- CVS Pharmacy (41,875,708)
- Smile (33,193,473)
- Cosmetology (21,136,160)
- Lip (17,879,022)
How to read this data
Audience size is the estimated number of people in United States who actively search for Beauty & Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.