Rascasse Audience Intelligence

Beauty & Fashion Audience in United States

A data profile of the people who buy, follow and care about Beauty & Fashion in United States — modelled from more than twelve digital signal sources. Beauty & Fashion has an estimated audience of 15,092,179 people in United States.

#6among Beauty in United States#1573among Topic in United States#63in Beauty & Wellness

The average Beauty & Fashion fan in United States is 32.2 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, New York, California.

Top brand affinities include Moisturizer, Bath and Bodyworks, Natural foods, with strongest over-indexing on Moisturizer (6.52× the country average).

Demographically, the Beauty & Fashion audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beauty & Fashion fan in United States is more female, around 32.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Moisturizer.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beauty & Fashion profile in United States.

Audience size
15.1M
in United States
Gender
76.3%♀
23.7% male
Age
32.2
average years
Country rank
#2318
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beauty & Fashion fans

76.3% are female, 23.7% are male, average age 32.2.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for Beauty & Fashion audience in United States
MetricValue
Female76.3%
Male23.7%
Average age32.2
Estimated audience size15,092,179
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Beauty & Fashion audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Beauty & Fashion audience comes from United States.

Worldwide audience distribution share by country for Beauty & Fashion
CountryShare
United States16.8%
Japan16.3%
China7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beauty & Fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Beauty & Fashion fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~5.5M11.90×
02New York~2.5M2.96×
03Virginia~900K2.31×
04Mississippi~100K1.03×
05New Mexico~80K1.03×
06Arkansas~100K1.01×
07Rhode Island~50K1.01×
08Washington, District of Columbia~50K1.01×
09Delaware~40K1.01×
10South Dakota~40K1.01×
11North Dakota~30K1.01×
12Nebraska~80K1.00×
13Iowa~100K0.99×
14Kansas~100K0.99×
15Idaho~80K0.99×
16West Virginia~70K0.99×
17Hawaii~60K0.99×
18New Hampshire~60K0.99×
19Maine~50K0.99×
20Montana~40K0.99×
21Alaska~30K0.99×
22Vermont~30K0.99×
23Louisiana~200K0.98×
24Oklahoma~200K0.98×
25Kentucky~200K0.97×
26Connecticut~100K0.97×
27Nevada~100K0.97×
28Utah~100K0.97×
29Alabama~200K0.96×
30Oregon~200K0.96×
31Missouri~200K0.95×
32South Carolina~200K0.95×
33Wisconsin~200K0.95×
34Minnesota~200K0.95×
35Tennessee~300K0.94×
36Indiana~300K0.94×
37Maryland~200K0.94×
38Colorado~200K0.94×
39Arizona~300K0.93×
40Washington~300K0.93×
41Massachusetts~300K0.93×
42Michigan~400K0.92×
43Pennsylvania~500K0.91×
44Ohio~400K0.91×
45North Carolina~400K0.91×
46New Jersey~400K0.91×
47Illinois~400K0.89×
48Florida~900K0.84×
49Texas~1M0.80×
50California~1M0.75×
Fig. 06

Affinity by region

Affinity by region — Beauty & Fashion, United States
0.75×1.00×11.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beauty & Fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beauty & Fashion audience
#·InterestCategoryAffinity×
01Kendall JennerFashion & Accessoires8.22×
02Natural foodsFood & Beverages8.21×
03Bath and BodyworksShopping7.01×
04MoisturizerHome & Garden6.52×
05QVCMovies & TV6.52×
06Weather forecastingHome & Garden5.91×
07MascaraBeauty & Wellness5.74×
08Discount storesShopping5.02×
09KeratinBeauty & Wellness4.92×
10Renewable energyBusiness & Career4.58×
11EyelashBeauty & Wellness4.15×
12ULTA BeautyBeauty & Wellness4.06×
13FedExBusiness & Career3.85×
14Cyber MondayShopping3.79×
15CVS PharmacyShopping3.54×
16Shopping mallsShopping3.20×
17Mortgage loansBusiness & Career3.11×
18PinterestInternet & Social Media2.88×
19WalgreensShopping2.86×
20TikTokInternet & Social Media2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beauty & Fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beauty & Fashion audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.91×
Family OrientationCONSERVATISM2.35×
Convenience OrientationPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beauty & Fashion audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.71×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beauty & Fashion have in United States?

Beauty & Fashion has an estimated audience of 15,092,179 people in United States, concentrated in Georgia and New York.

02

What is the gender split and age of Beauty & Fashion fans?

76.3% of Beauty & Fashion fans are female, 23.7% are male, with an average age of 32.2 years.

03

Which brands do Beauty & Fashion fans like most?

Beauty & Fashion fans show strongest brand affinity for Moisturizer (6.52×), Bath and Bodyworks (7.01×), and Natural foods (8.21×) over the country average.

04

Where do Beauty & Fashion fans live in United States?

Beauty & Fashion fans in United States are most concentrated in Georgia (reach ~5.5M), New York (reach ~2.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Beauty & Fashion fans also like?

Beyond Beauty & Fashion itself, the audience over-indexes on Bath and Bodyworks (7.01×), Natural foods (8.21×), Discount stores (5.02×), and QVC (6.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in United States

See Beauty & Fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty & Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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