Beauty & Fashion Audience in United States
Beauty & Fashion has an estimated audience of 15,092,179 people in United States. 76.3% are female, 23.7% are male, average age 32.2. Top brand affinities: PSV Eindhoven, Indeed.com, Cotton On, Planet Fitness, Jollibee.
Top brand affinities include PSV Eindhoven, Indeed.com, Cotton On, with strongest over-indexing on PSV Eindhoven (123.02× the country average). Demographically, the Beauty & Fashion audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty & Fashion fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 32.2 |
| Estimated audience size | 15,092,179 |
Audience persona
The typical Beauty & Fashion fan in United States is more female, around 32.2 years old, with strong Price Sensitivity tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 123.02× | Sports |
| Indeed.com | 7.46× | Business & Career |
| Cotton On | 18.81× | Fashion & Accessoires |
| Planet Fitness | 4.3× | Sports |
| Jollibee | 10.75× | Food & Beverages |
| Google Maps | 3.9× | Internet & Social Media |
| Deutsche Eishockey Liga | 34.23× | Sports |
| ULTA Beauty | 4.52× | Beauty & Wellness |
| Natural foods | 7× | Food & Beverages |
| Google News | 5.03× | News |
| Owen Wilson | 11.18× | Movies & TV |
| Apple Store | 6.26× | Shopping |
| Astro (Malaysian satellite television) | 15.91× | Movies & TV |
| Sri Lanka | 16.03× | Travel & Leisure |
| TikTok | 2.15× | Internet & Social Media |
| Moisturizer | 4.07× | Home & Garden |
| Makeup Tutorials | 4.48× | Beauty & Wellness |
| CVS Pharmacy | 3.17× | Shopping |
| Streetwear | 3.35× | Fashion & Accessoires |
| Aesop | 13.33× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.67 |
| Luxury Orientation | PREMIUM | 1.61 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Design Affinity | PREMIUM | 1.52 |
| Pet Ownership | JOY | 1.33 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 16.3% |
| China | 7.5% |
See Beauty & Fashion audiences in other countries
More Beauty audiences in United States
- Beauty (148,161,292)
- CVS Pharmacy (41,875,708)
- Smile (33,193,473)
- Cosmetology (21,136,160)
- Lip (17,879,022)
How to read this data
Audience size is the estimated number of people in United States who actively search for Beauty & Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.