Top 50 Beauties in United States
This curated ranking covers the 50 largest beauties in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 58 beauties tracked in United States, the 50 ranked here account for the largest measured audience reach. Beauty, CVS Pharmacy and Smile lead the list with a combined estimated audience of 223,230,473 people. Across all 50 entries the average audience size is 6,737,325, and the largest, Beauty, reaches around 148,161,292 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each beauty, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
148,161,292 | 19.9% | Beauty | Beauty & Wellness |
| 2 |  CVS Pharmacy |
41,875,708 | 96.0% | Beauty | Shopping |
| 3 |  Smile |
33,193,473 | 21.9% | Beauty | Beauty & Wellness |
| 4 |  Cosmetology |
21,136,160 | 17.9% | Beauty | Beauty & Wellness |
| 5 |  Lip |
17,879,021 | 14.7% | Beauty | Beauty & Wellness |
| 6 |  Beauty & Fashion |
15,092,179 | 16.8% | Beauty | Beauty & Wellness |
| 7 |  Cuteness |
12,668,666 | 14.2% | Beauty | Beauty & Wellness |
| 8 |  Makeup &hair |
12,014,203 | 26.8% | Beauty | Beauty & Wellness |
| 9 |  Beauty tips |
7,817,116 | 13.9% | Beauty | Beauty & Wellness |
| 10 |  Personal stylist |
7,138,531 | 13.4% | Beauty | Fashion & Accessoires |
| 11 |  CosmoProf |
4,948,886 | 72.6% | Beauty | Beauty & Wellness |
| 12 |  Femininity |
3,260,880 | 20.0% | Beauty | Beauty & Wellness |
| 13 |  Beauty & Style |
3,047,326 | 13.5% | Beauty | Beauty & Wellness |
| 14 |  Makeover |
2,343,005 | 25.8% | Beauty | Beauty & Wellness |
| 15 |  Bluemercury |
1,536,158 | 90.3% | Beauty | Shopping |
| 16 |  Vanity |
1,259,356 | 28.1% | Beauty | Beauty & Wellness |
| 17 |  DermStore |
981,579 | 85.2% | Beauty | Shopping |
| 18 |  Beautylish |
611,903 | 29.9% | Beauty | Shopping |
| 19 |  Image Skincare |
426,006 | 53.9% | Beauty | Shopping |
| 20 |  Crabtree & Evelyn |
278,971 | 40.9% | Beauty | Shopping |
| 21 |  Rexall |
272,620 | 8.0% | Beauty | Shopping |
| 22 |  Pink Box |
254,754 | 67.9% | Beauty | Shopping |
| 23 |  Mannings |
203,859 | 43.2% | Beauty | Shopping |
| 24 |  SkinStore |
195,956 | 69.8% | Beauty | Shopping |
| 25 |  Kruidvat |
92,707 | 0.7% | Beauty | Shopping |
| 26 |  HOLLYWOOD SMILE |
37,478 | 9.3% | Beauty | Beauty & Wellness |
| 27 |  Nature et Découvertes |
32,265 | 1.4% | Beauty | Shopping |
| 28 |  Physical attractiveness |
22,438 | 52.2% | Beauty | Beauty & Wellness |
| 29 |  BeautynetKorea |
15,594 | 56.5% | Beauty | Shopping |
| 30 |  Jean Coutu Group |
13,344 | 0.5% | Beauty | Shopping |
| 31 |  Miss America's Outstanding Teen state pageants |
10,672 | 48.9% | Beauty | Beauty & Wellness |
| 32 |  Superdrug |
9,919 | 0.1% | Beauty | Shopping |
| 33 |  Mecca Cosmetica |
8,040 | 2.4% | Beauty | Shopping |
| 34 |  My Little Box |
4,094 | 0.6% | Beauty | Shopping |
| 35 |  Buxom Cosmetics |
3,255 | 42.8% | Beauty | Shopping |
| 36 |  Flaconi |
2,774 | 0.1% | Beauty | Shopping |
| 37 |  Tudo de Maquiagem |
2,507 | 10.4% | Beauty | Shopping |
| 38 |  O Boticário |
2,066 | 0.0% | Beauty | Shopping |
| 39 |  Puteri Indonesia |
2,002 | 0.9% | Beauty | Beauty & Wellness |
| 40 |  Cult Beauty |
1,640 | 0.0% | Beauty | Shopping |
| 41 |  Adore Beauty |
1,362 | 0.1% | Beauty | Shopping |
| 42 |  SPACE.NK.apothecary |
1,341 | 30.5% | Beauty | Shopping |
| 43 |  Perfumes Club |
1,039 | 0.1% | Beauty | Shopping |
| 44 |  Debenhams Beauty Club |
947 | 21.4% | Beauty | Shopping |
| 45 |  Capital Hair & Beauty |
870 | 0.2% | Beauty | Shopping |
| 46 |  Beleza na Web |
615 | 0.0% | Beauty | Shopping |
| 47 |  Merrez'ca cosmetics |
565 | 0.3% | Beauty | Shopping |
| 48 |  dirk rossmann gmbh |
468 | 1.6% | Beauty | Shopping |
| 49 |  Mecca Maxima |
424 | 0.1% | Beauty | Shopping |
| 50 |  Arbonne UK |
236 | 0.8% | Beauty | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each beauty by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty in United States?
Beauty currently leads with an estimated audience of 148,161,292 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.