Rascasse Audience Intelligence

Image Skincare Target Market in United States

A data profile of the people who buy, follow and care about Image Skincare in United States — modelled from more than twelve digital signal sources. Image Skincare has an estimated audience of 417,984 people in United States.

#18among Beauty in United States#4217among Brand in United States#565in Shopping

The average Image Skincare fan in United States is 27.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include G2000, Yahoo! News, natural hair, with strongest over-indexing on G2000 (321.87× the country average).

Demographically, the Image Skincare audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Image Skincare fan in United States is more female, around 27.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for G2000.

Category: Shopping · Type: Brand · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Image Skincare profile in United States.

Audience size
418K
in United States
Gender
80.9%♀
19.1% male
Age
27.0
average years
Country rank
#40612
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Image Skincare

80.9% are female, 19.1% are male, average age 27.0.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Image Skincare audience in United States
MetricValue
Female80.9%
Male19.1%
Average age27.0
Estimated audience size417,984
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Image Skincare audience in United States
Age bracketShare%
16-1959%
20-2919%
30-3910%
40-498%
50+4%
Fig. 04

Worldwide distribution

51.9%

of the worldwide Image Skincare audience comes from United States.

Worldwide audience distribution share by country for Image Skincare
CountryShare
United States51.9%
Germany9.1%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Image Skincare audience in United States is strongest.

Fig. 05

Top regions by affinity

Image Skincare customers by region in United States
#RegionReachAffinity×
01Utah~10K2.80×
02New Hampshire~4K2.53×
03Nebraska~5K2.17×
04Colorado~10K2.10×
05Kansas~7K2.07×
06Idaho~4K1.75×
07Arizona~10K1.65×
08Florida~40K1.51×
09Missouri~9K1.30×
10Nevada~5K1.24×
11Montana~1K1.24×
12Louisiana~7K1.23×
13California~60K1.22×
14Hawaii~2K1.15×
15Tennessee~9K1.09×
16North Carolina~10K1.05×
17South Carolina~7K1.05×
18Wyoming<1K1.05×
19Washington~9K1.02×
20Massachusetts~8K0.97×
21Georgia~10K0.96×
22Minnesota~6K0.96×
23Maine~1K0.93×
24Virginia~9K0.87×
25New Mexico~2K0.87×
26New York~20K0.83×
27Indiana~6K0.83×
28Alaska<1K0.83×
29Illinois~10K0.81×
30New Jersey~8K0.79×
31North Dakota<1K0.79×
32Texas~30K0.77×
33South Dakota<1K0.77×
34Delaware<1K0.75×
35Maryland~5K0.74×
36Ohio~9K0.73×
37Oklahoma~3K0.73×
38Mississippi~2K0.71×
39Rhode Island<1K0.71×
40Michigan~8K0.70×
41Washington, District of Columbia<1K0.69×
42West Virginia~1K0.67×
43Oregon~3K0.66×
44Arkansas~2K0.64×
45Wisconsin~4K0.63×
46Kentucky~3K0.63×
47Connecticut~3K0.61×
48Iowa~2K0.59×
49Alabama~3K0.58×
50Pennsylvania~7K0.50×
Fig. 06

Affinity by region

Affinity by region — Image Skincare, United States
0.50×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Image Skincare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Image Skincare audience
#·InterestCategoryAffinity×
01G2000Fashion & Accessoires321.87×
02University of Newcastle (Australia)Business & Career114.40×
03Brutus (magazine)Internet & Social Media91.99×
04KandyTravel & Leisure57.20×
05Anthem Blue CrossBusiness & Career44.22×
06Georgia Institute of TechnologyBusiness & Career43.13×
07WellCareHealth41.65×
08AIR SPACETravel & Leisure39.30×
09Hoosier LotteryGames30.51×
10Flex (magazine)Sports26.16×
11Waist cincherFashion & Accessoires20.00×
12Human Hair ExtensionsBeauty & Wellness19.63×
13natural hairBeauty & Wellness17.95×
14Kaiser PermanenteBusiness & Career15.07×
15Bible study (Christian)Politics & Society13.66×
16Afro-textured hairBeauty & Wellness13.05×
17Restaurant DepotFood & Beverages11.88×
18Yahoo! NewsNews11.48×
19Fresh waterFood & Beverages10.00×
20PowerballGames6.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Image Skincare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Image Skincare audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.91×
Career OrientationPOWER1.73×
IndividualismJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Image Skincare audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.17×
Social Media UsageJOY0.34×
Need for SecurityCONSERVATISM0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Image Skincare's target market in United States?

Image Skincare's target market in United States covers an estimated 417,984 people, concentrated in California and Florida.

02

What is the gender split and age of Image Skincare customers?

80.9% of the Image Skincare audience are female, 19.1% are male, with an average age of 27.0 years.

03

Which brands do Image Skincare fans like most?

Image Skincare fans show strongest brand affinity for G2000 (321.87×), Yahoo! News (11.48×), and natural hair (17.95×) over the country average.

04

Where do Image Skincare fans live in United States?

Image Skincare fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Image Skincare fans also like?

Beyond Image Skincare itself, the audience over-indexes on Yahoo! News (11.48×), natural hair (17.95×), Brutus (magazine) (91.99×), and Kandy (57.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in United States

See Image Skincare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Image Skincare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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