Rascasse Audience Intelligence

AIR SPACE Audience in United States

A data profile of the people who buy, follow and care about AIR SPACE in United States — modelled from more than twelve digital signal sources. AIR SPACE has an estimated audience of 799,274 people in United States.

#51among Hotel in United States#2576among POI in United States#2081in Travel & Leisure

The average AIR SPACE fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, 7-Eleven, Umbro, with strongest over-indexing on Group buying (102.29× the country average).

Demographically, the AIR SPACE audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AIR SPACE fan in United States is more male, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Group buying.

Category: Travel & Leisure · Type: POI · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AIR SPACE profile in United States.

Audience size
799K
in United States
Gender
38.2%♀
61.8% male
Age
41.1
average years
Country rank
#27471
POI in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of AIR SPACE fans

38.2% are female, 61.8% are male, average age 41.1.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for AIR SPACE audience in United States
MetricValue
Female38.2%
Male61.8%
Average age41.1
Estimated audience size799,274
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the AIR SPACE audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3916%
40-4918%
50+30%
Fig. 04

Worldwide distribution

17.4%

of the worldwide AIR SPACE audience comes from United States.

Worldwide audience distribution share by country for AIR SPACE
CountryShare
Taiwan24.0%
United States17.4%
Japan16.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AIR SPACE audience in United States is strongest.

Fig. 05

Top regions by affinity

AIR SPACE fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.70×
02Virginia~20K1.23×
03Maryland~20K1.20×
04Texas~80K1.15×
05Alaska~2K1.14×
06Georgia~30K1.13×
07Vermont~2K1.12×
08North Dakota~2K1.11×
09Florida~60K1.08×
10New York~50K1.08×
11South Dakota~2K1.08×
12California~90K1.04×
13Montana~2K1.03×
14New Jersey~20K1.02×
15Rhode Island~3K1.00×
16Delaware~2K0.99×
17Louisiana~10K0.98×
18North Carolina~20K0.97×
19Connecticut~8K0.97×
20West Virginia~4K0.97×
21Hawaii~3K0.97×
22Maine~3K0.97×
23New Hampshire~3K0.96×
24Massachusetts~10K0.95×
25Nevada~7K0.95×
26New Mexico~4K0.95×
27Illinois~30K0.94×
28Arizona~20K0.94×
29Washington~20K0.94×
30Mississippi~6K0.94×
31Nebraska~4K0.94×
32Idaho~4K0.93×
33South Carolina~10K0.92×
34Arkansas~6K0.92×
35Kentucky~9K0.91×
36Oklahoma~8K0.91×
37Kansas~6K0.91×
38Alabama~10K0.90×
39Michigan~20K0.89×
40Tennessee~10K0.89×
41Oregon~8K0.89×
42Iowa~6K0.89×
43Colorado~10K0.88×
44Utah~6K0.88×
45Missouri~10K0.87×
46Pennsylvania~20K0.86×
47Indiana~10K0.86×
48Minnesota~10K0.85×
49Wisconsin~10K0.83×
50Ohio~20K0.82×
Fig. 06

Affinity by region

Affinity by region — AIR SPACE, United States
0.82×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AIR SPACE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AIR SPACE audience
#·InterestCategoryAffinity×
01Nanyang Siang PauNews136.23×
02Group buyingShopping102.29×
03EspritFashion & Accessoires99.32×
04UmbroSports77.53×
05Prince of PersiaGames42.84×
06Image SkincareShopping39.30×
07Nip/TuckMovies & TV38.47×
08Society6Shopping26.38×
09Japan AirlinesTravel & Leisure18.18×
10Private bankBusiness & Career17.60×
117-ElevenShopping17.11×
12Copa AirlinesTravel & Leisure15.72×
13Black teaFood & Beverages14.96×
14Photo-bookKids & Family13.90×
15BTSMusic & Radio9.21×
16MalaysiaTravel & Leisure8.90×
17CorsetFashion & Accessoires7.69×
18Simple livingPolitics & Society7.30×
19Chat roomInternet & Social Media6.74×
20Public transportCars & Mobility4.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AIR SPACE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AIR SPACE audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.64×
IndividualismJOY1.56×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AIR SPACE audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AIR SPACE have in United States?

AIR SPACE has an estimated audience of 799,274 people in United States, concentrated in California and Texas.

02

What is the gender split and age of AIR SPACE fans?

38.2% of AIR SPACE fans are female, 61.8% are male, with an average age of 41.1 years.

03

Which brands do AIR SPACE fans like most?

AIR SPACE fans show strongest brand affinity for Group buying (102.29×), 7-Eleven (17.11×), and Umbro (77.53×) over the country average.

04

Where do AIR SPACE fans live in United States?

AIR SPACE fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do AIR SPACE fans also like?

Beyond AIR SPACE itself, the audience over-indexes on 7-Eleven (17.11×), Umbro (77.53×), Esprit (99.32×), and Society6 (26.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See AIR SPACE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AIR SPACE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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