Black tea Audience in United States

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Black tea has an estimated audience of 2,015,286 people in United States. 67.1% are female, 32.9% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Oklahoma City Thunder, St. Louis Cardinals, Indianapolis Colts, Cleveland Cavaliers, Cooper Flagg.

The average Black tea fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Oklahoma City Thunder, St. Louis Cardinals, Indianapolis Colts, with strongest over-indexing on Oklahoma City Thunder (9.99× the country average). Demographically, the Black tea audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Black tea fans

Demographic split for Black tea audience in United States
MetricValue
Female67.1%
Male32.9%
Average age37.0
Estimated audience size2,015,286

Audience persona

The typical Black tea fan in United States is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Oklahoma City Thunder.

Top regions in United States

Top regions ranked by reach for Black tea in United States
RegionReachAffinity
California317,0661.43×
Texas225,6241.3×
Florida151,9131.11×
New York137,7431.22×
Georgia81,0461.31×
Illinois74,8931.12×
North Carolina65,7321.08×
Pennsylvania63,7930.94×
Ohio57,3730.92×
Virginia54,7091.11×
Michigan54,3081.03×
New Jersey50,6820.99×
Washington49,1951.22×
Tennessee45,1151.12×
Massachusetts40,0061.01×
Maryland39,4231.14×
Arizona37,5860.91×
Indiana36,7201×
Missouri32,7101.01×
South Carolina31,8931.05×
Louisiana30,8451.19×
Alabama30,4161.08×
Colorado29,0240.91×
Wisconsin28,7650.95×
Minnesota26,8670.93×
Kentucky25,0400.99×
Oregon24,8861.08×
Oklahoma23,6531.06×
Nevada22,9121.18×
Connecticut20,4181.01×
Mississippi19,8241.19×
Arkansas19,2691.16×
Utah18,3971.02×
Kansas16,2451.02×
Iowa13,8840.84×
New Mexico10,1071×
Hawaii10,0311.16×
Idaho8,9790.89×
Nebraska8,8310.87×
West Virginia7,3860.79×
New Hampshire6,3040.79×
Washington, District of Columbia6,2051.02×
Maine5,7040.79×
Rhode Island5,4110.84×
Delaware4,4670.8×
Alaska3,7120.86×
Montana3,6050.64×
South Dakota3,4670.74×
North Dakota3,3320.8×
Vermont2,4120.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black tea audience
BrandAffinityCategory
Oklahoma City Thunder9.99×Sports
St. Louis Cardinals12.51×Sports
Indianapolis Colts10.16×Sports
Cleveland Cavaliers7.98×Sports
Cooper Flagg6.84×Sports
Dallas Mavericks7.48×Sports
MUJI 無印良品生活研究所26.73×Home & Garden
Philadelphia 76ers8.15×Sports
Herbal tea11.02×Food & Beverages
Golden State Warriors4.47×Sports
White tea22.38×Food & Beverages
San Antonio Spurs7.2×Sports
Honey6.57×Food & Beverages
Boston Celtics5.33×Sports
Kevin Durant8.19×Sports
toy story12.13×Movies & TV
Pu-erh tea32.61×Food & Beverages
Scooby-Doo4.26×Movies & TV
Oolong21.7×Food & Beverages
Vegetable juice21.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black tea audience
TraitClusterScore
Design AffinityPREMIUM1.91
TravellingTHRILL1.7
SustainabilityBALANCE1.68
IndulgenceJOY1.65
Healthy LifestyleBALANCE1.6
Price SensitivityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Black tea
CountryShare
Japan40.3%
China19.3%
United States7.2%

See Black tea audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Black tea have in United States?

Black tea has an estimated audience of 2,015,286 people in United States, concentrated in California and Texas.

What is the gender split and age of Black tea fans?

67.1% of Black tea fans are female, 32.9% are male, with an average age of 37.0 years.

Which brands do Black tea fans like most?

Black tea fans show strongest brand affinity for Oklahoma City Thunder (9.99×), St. Louis Cardinals (12.51×), and Indianapolis Colts (10.16×) over the country average.

Where do Black tea fans live in United States?

Black tea fans in United States are most concentrated in California (reach 317,066), Texas (reach 225,624), and Florida (reach 151,913). These three regions account for the largest share of the active audience.

What other brands do Black tea fans also like?

Beyond Black tea itself, the audience over-indexes on St. Louis Cardinals (12.51×), Indianapolis Colts (10.16×), Cleveland Cavaliers (7.98×), and Cooper Flagg (6.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.