Rascasse Audience Intelligence

Black tea Audience in United States

A data profile of the people who buy, follow and care about Black tea in United States — modelled from more than twelve digital signal sources. Black tea has an estimated audience of 2,015,286 people in United States.

#96among Dish in United States#6292among Topic in United States#856in Food & Beverages

The average Black tea fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include St. Louis Cardinals, Oklahoma City Thunder, Indianapolis Colts, with strongest over-indexing on St. Louis Cardinals (12.51× the country average).

Demographically, the Black tea audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black tea fan in United States is more female, around 37.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for St. Louis Cardinals.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black tea profile in United States.

Audience size
2M
in United States
Gender
67.1%♀
32.9% male
Age
37.0
average years
Country rank
#14147
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black tea fans

67.1% are female, 32.9% are male, average age 37.0.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Black tea audience in United States
MetricValue
Female67.1%
Male32.9%
Average age37.0
Estimated audience size2,015,286
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Black tea audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Black tea audience comes from United States.

Worldwide audience distribution share by country for Black tea
CountryShare
Japan40.3%
China19.3%
United States7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Black tea fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.34×
02California~300K1.32×
03New York~100K1.21×
04Texas~200K1.18×
05Georgia~70K1.18×
06Washington~50K1.16×
07Maryland~40K1.12×
08Mississippi~20K1.12×
09Arkansas~20K1.12×
10Louisiana~30K1.11×
11Nevada~20K1.10×
12Virginia~50K1.07×
13Oregon~20K1.07×
14Tennessee~40K1.05×
15Connecticut~20K1.05×
16Illinois~70K1.04×
17North Carolina~60K1.03×
18Alabama~30K1.03×
19New Mexico~10K1.02×
20Massachusetts~40K1.01×
21Oklahoma~20K1.01×
22Washington, District of Columbia~6K1.01×
23Alaska~4K1.01×
24Florida~100K1.00×
25Utah~20K1.00×
26New Jersey~50K0.99×
27South Carolina~30K0.99×
28Kentucky~20K0.98×
29Kansas~20K0.98×
30Pennsylvania~70K0.97×
31Michigan~50K0.97×
32Maine~7K0.97×
33Colorado~30K0.95×
34Minnesota~30K0.95×
35Arizona~40K0.94×
36Missouri~30K0.94×
37Idaho~9K0.93×
38Rhode Island~6K0.93×
39North Dakota~4K0.93×
40Indiana~30K0.92×
41Delaware~5K0.92×
42Wisconsin~30K0.91×
43New Hampshire~7K0.91×
44Ohio~60K0.90×
45Nebraska~9K0.90×
46Vermont~3K0.90×
47Iowa~10K0.89×
48West Virginia~8K0.88×
49South Dakota~4K0.87×
50Montana~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Black tea, United States
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black tea audience
#·InterestCategoryAffinity×
01V8 (beverage)Food & Beverages46.28×
02Pu-erh teaFood & Beverages32.61×
03White teaFood & Beverages22.38×
04OolongFood & Beverages21.70×
05Vegetable juiceFood & Beverages21.57×
06St. Louis CardinalsSports12.51×
07toy storyMovies & TV12.13×
08Herbal teaFood & Beverages11.02×
09Indianapolis ColtsSports10.16×
10Orlando MagicSports10.13×
11Oklahoma City ThunderSports9.99×
12Philadelphia 76ersSports8.15×
13Cleveland CavaliersSports7.98×
14Dallas MavericksSports7.48×
15San Antonio SpursSports7.20×
16Cooper FlaggSports6.84×
17HoneyFood & Beverages6.57×
18Boston CelticsSports5.33×
19Golden State WarriorsSports4.47×
20StarbucksFood & Beverages3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black tea audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE4.36×
Quality AwarenessPREMIUM2.20×
Design AffinityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black tea audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Family OrientationCONSERVATISM0.96×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black tea have in United States?

Black tea has an estimated audience of 2,015,286 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black tea fans?

67.1% of Black tea fans are female, 32.9% are male, with an average age of 37.0 years.

03

Which brands do Black tea fans like most?

Black tea fans show strongest brand affinity for St. Louis Cardinals (12.51×), Oklahoma City Thunder (9.99×), and Indianapolis Colts (10.16×) over the country average.

04

Where do Black tea fans live in United States?

Black tea fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Black tea fans also like?

Beyond Black tea itself, the audience over-indexes on Oklahoma City Thunder (9.99×), Indianapolis Colts (10.16×), Cleveland Cavaliers (7.98×), and San Antonio Spurs (7.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Black tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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