Pu-erh tea Audience in United States
Pu-erh tea has an estimated audience of 596,787 people in United States. 48.8% are female, 51.2% are male, average age 40.3. Top regions: California, New York, Texas.
The average Pu-erh tea fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Pu-erh tea fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.3 |
| Estimated audience size | 596,787 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 100,399 | 1.53× |
| New York | 45,872 | 1.38× |
| Texas | 44,124 | 0.86× |
| Florida | 31,699 | 0.78× |
| Washington | 22,323 | 1.86× |
| Illinois | 20,645 | 1.04× |
| Pennsylvania | 19,401 | 0.97× |
| North Carolina | 17,359 | 0.97× |
| Georgia | 16,397 | 0.89× |
| Ohio | 15,746 | 0.86× |
| Virginia | 15,650 | 1.08× |
| New Jersey | 15,313 | 1.01× |
| Massachusetts | 14,389 | 1.22× |
| Michigan | 14,276 | 0.91× |
| Colorado | 13,825 | 1.47× |
| Oregon | 13,238 | 1.94× |
| Arizona | 12,277 | 1.01× |
| Maryland | 10,667 | 1.04× |
| Tennessee | 9,717 | 0.81× |
| Indiana | 9,334 | 0.86× |
| Wisconsin | 8,831 | 0.98× |
| Minnesota | 8,755 | 1.02× |
| Missouri | 8,034 | 0.84× |
| South Carolina | 6,889 | 0.77× |
| Nevada | 6,283 | 1.09× |
| Connecticut | 6,198 | 1.04× |
| Kentucky | 5,417 | 0.72× |
| Oklahoma | 5,353 | 0.81× |
| Louisiana | 5,306 | 0.69× |
| Alabama | 5,153 | 0.62× |
| Utah | 5,059 | 0.95× |
| Hawaii | 4,015 | 1.57× |
| Kansas | 3,874 | 0.82× |
| Arkansas | 3,745 | 0.76× |
| Iowa | 3,709 | 0.75× |
| New Mexico | 3,467 | 1.16× |
| Idaho | 2,835 | 0.95× |
| Maine | 2,625 | 1.23× |
| Mississippi | 2,594 | 0.53× |
| New Hampshire | 2,338 | 0.99× |
| Washington, District of Columbia | 2,222 | 1.24× |
| Nebraska | 2,160 | 0.72× |
| Montana | 2,111 | 1.28× |
| West Virginia | 2,052 | 0.74× |
| Rhode Island | 1,832 | 0.96× |
| Alaska | 1,496 | 1.17× |
| Vermont | 1,382 | 1.32× |
| Delaware | 1,195 | 0.73× |
| South Dakota | 827 | 0.6× |
| North Dakota | 776 | 0.63× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Taiwan | 17.7% |
| Japan | 14.9% |
See Pu-erh tea audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pu-erh tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.