Rascasse Audience Intelligence

Pu-erh tea Audience in United States

A data profile of the people who buy, follow and care about Pu-erh tea in United States — modelled from more than twelve digital signal sources. Pu-erh tea has an estimated audience of 596,787 people in United States.

#64among Beverage in United States#10659among Topic in United States#1782in Food & Beverages

The average Pu-erh tea fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pu-erh tea profile in United States.

Audience size
597K
in United States
Gender
48.8%♀
51.2% male
Age
40.3
average years
Country rank
#32925
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pu-erh tea fans

48.8% are female, 51.2% are male, average age 40.3.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Pu-erh tea audience in United States
MetricValue
Female48.8%
Male51.2%
Average age40.3
Estimated audience size596,787
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Pu-erh tea audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Pu-erh tea audience comes from United States.

Worldwide audience distribution share by country for Pu-erh tea
CountryShare
United States20.0%
Taiwan17.7%
Japan14.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pu-erh tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Pu-erh tea fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.85×
02Washington~20K1.80×
03California~100K1.56×
04Hawaii~4K1.48×
05Colorado~10K1.36×
06New York~40K1.34×
07Vermont~1K1.25×
08Montana~2K1.19×
09Alaska~2K1.19×
10Maine~2K1.17×
11Massachusetts~10K1.16×
12New Mexico~3K1.12×
13Washington, District of Columbia~2K1.12×
14Arizona~10K1.08×
15Connecticut~6K1.07×
16Nevada~6K1.07×
17Illinois~20K1.01×
18Minnesota~9K1.01×
19Maryland~10K1.00×
20New Hampshire~2K1.00×
21Rhode Island~2K0.99×
22Idaho~3K0.98×
23Virginia~10K0.95×
24Wisconsin~9K0.95×
25New Jersey~10K0.94×
26Utah~5K0.93×
27Pennsylvania~20K0.92×
28Texas~50K0.90×
29North Carolina~20K0.90×
30Michigan~10K0.89×
31North Dakota~1K0.88×
32Missouri~8K0.87×
33West Virginia~2K0.87×
34Delaware~1K0.87×
35Oklahoma~6K0.86×
36Kansas~4K0.86×
37South Dakota~1K0.86×
38Georgia~20K0.85×
39Arkansas~4K0.84×
40Ohio~20K0.83×
41Tennessee~10K0.83×
42Nebraska~2K0.83×
43South Carolina~7K0.82×
44Indiana~9K0.81×
45Iowa~4K0.81×
46Florida~30K0.79×
47Kentucky~6K0.79×
48Louisiana~6K0.75×
49Mississippi~4K0.73×
50Alabama~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Pu-erh tea, United States
0.72×1.00×1.85×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pu-erh tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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