Rascasse Audience Intelligence

Soft drinks Audience in United States

A data profile of the people who buy, follow and care about Soft drinks in United States — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 32,655,793 people in United States.

#4among Beverage in United States#565among Topic in United States#80in Food & Beverages

The average Soft drinks fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food, Dollar General, Aldi, with strongest over-indexing on Food (1.51× the country average).

Demographically, the Soft drinks audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soft drinks fan in United States is more female, around 38.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Food.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soft drinks profile in United States.

Audience size
32.7M
in United States
Gender
57.0%♀
43.0% male
Age
38.8
average years
Country rank
#807
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soft drinks fans

57.0% are female, 43.0% are male, average age 38.8.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Soft drinks audience in United States
MetricValue
Female57.0%
Male43.0%
Average age38.8
Estimated audience size32,655,793
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Soft drinks audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Soft drinks audience comes from United States.

Worldwide audience distribution share by country for Soft drinks
CountryShare
United States16.2%
Japan7.8%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soft drinks audience in United States is strongest.

Fig. 05

Top regions by affinity

Soft drinks fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~700K1.59×
02Kentucky~600K1.43×
03Oklahoma~500K1.40×
04Mississippi~400K1.39×
05Louisiana~600K1.37×
06Arkansas~400K1.36×
07Ohio~1.5M1.31×
08West Virginia~200K1.28×
09New Mexico~200K1.26×
10Missouri~700K1.25×
11Tennessee~800K1.21×
12Indiana~700K1.19×
13South Carolina~600K1.16×
14Arizona~800K1.14×
15Kansas~300K1.12×
16Oregon~400K1.09×
17Michigan~900K1.08×
18Utah~300K1.07×
19North Carolina~1M1.05×
20South Dakota~80K1.04×
21Nevada~300K1.03×
22Idaho~200K1.03×
23Georgia~1M1.02×
24Texas~3M1.00×
25Wisconsin~500K0.99×
26Montana~90K0.98×
27Alaska~70K0.98×
28Wyoming~50K0.98×
29North Dakota~60K0.96×
30Nebraska~200K0.95×
31Iowa~300K0.94×
32Pennsylvania~1M0.93×
33Illinois~1M0.93×
34Minnesota~400K0.90×
35Virginia~700K0.88×
36Washington~600K0.87×
37Maine~100K0.87×
38Hawaii~100K0.86×
39Florida~2M0.85×
40Delaware~80K0.85×
41Maryland~500K0.84×
42Colorado~400K0.81×
43California~3M0.79×
44New Hampshire~100K0.79×
45Rhode Island~80K0.74×
46New York~1.5M0.72×
47Connecticut~200K0.70×
48New Jersey~600K0.67×
49Massachusetts~400K0.66×
50Washington, District of Columbia~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Soft drinks, United States
0.66×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soft drinks audience
#·InterestCategoryAffinity×
01Savannah GuthrieMovies & TV2.42×
02CaseyMusic & Radio2.11×
03Scooby-DooMovies & TV2.11×
04LabCorpHealth2.04×
05MeijerShopping1.91×
06Avatar (Swedish band)Music & Radio1.81×
07Spirit HalloweenKids & Family1.78×
08Little CaesarsFood & Beverages1.72×
09Dollar GeneralShopping1.71×
10Five BelowShopping1.69×
11BatmanMovies & TV1.67×
12AldiShopping1.64×
13Google DriveTechnology & Electronics1.61×
14Panda ExpressFood & Beverages1.61×
15Nancy MacePolitics & Society1.58×
16Papa John's PizzaFood & Beverages1.55×
17KrogerFood & Beverages1.54×
18Hobby LobbyHome & Garden1.52×
19FoodFood & Beverages1.51×
20Taco BellFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soft drinks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soft drinks audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.36×
Need for SecurityCONSERVATISM1.31×
Pet OwnershipJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soft drinks audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
TravellingTHRILL0.93×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soft drinks have in United States?

Soft drinks has an estimated audience of 32,655,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soft drinks fans?

57.0% of Soft drinks fans are female, 43.0% are male, with an average age of 38.8 years.

03

Which brands do Soft drinks fans like most?

Soft drinks fans show strongest brand affinity for Food (1.51×), Dollar General (1.71×), and Aldi (1.64×) over the country average.

04

Where do Soft drinks fans live in United States?

Soft drinks fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Soft drinks fans also like?

Beyond Soft drinks itself, the audience over-indexes on Dollar General (1.71×), Aldi (1.64×), Savannah Guthrie (2.42×), and Google Drive (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Soft drinks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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