Soft drinks Audience in United States

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Soft drinks has an estimated audience of 32,655,793 people in United States. 57.0% are female, 43.0% are male, average age 38.8. Top regions: Texas, California, Florida. Top brand affinities: Food, Dollar General, Aldi, Casey, Scooby-Doo.

The average Soft drinks fan in United States is 38.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Food, Dollar General, Aldi, with strongest over-indexing on Food (1.51× the country average). Demographically, the Soft drinks audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Soft drinks fans

Demographic split for Soft drinks audience in United States
MetricValue
Female57.0%
Male43.0%
Average age38.8
Estimated audience size32,655,793

Audience persona

The typical Soft drinks fan in United States is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for Soft drinks in United States
RegionReachAffinity
Texas2,645,1170.94×
California2,576,4020.72×
Florida1,882,2480.85×
New York1,290,3360.71×
Ohio1,157,6811.15×
Illinois1,076,4540.99×
North Carolina1,058,1131.08×
Pennsylvania962,4930.88×
Georgia953,6620.95×
Michigan949,7081.11×
Arizona885,0871.33×
Tennessee818,3501.25×
Indiana798,2021.34×
Alabama797,2621.75×
Virginia704,8390.89×
Missouri655,9381.25×
Washington603,2450.92×
South Carolina575,5391.17×
Kentucky542,1521.32×
New Jersey537,3100.65×
Wisconsin517,7271.05×
Louisiana480,2231.14×
Oklahoma466,7541.29×
Maryland465,5410.83×
Minnesota437,0190.93×
Colorado422,7780.82×
Massachusetts399,7070.62×
Arkansas383,6041.43×
Oregon364,7940.97×
Nevada364,7741.15×
Utah344,0201.18×
Mississippi327,0771.22×
Iowa273,6371.02×
Kansas271,2831.05×
Connecticut208,4660.64×
West Virginia198,9601.31×
Idaho188,1041.15×
New Mexico179,1761.09×
Nebraska161,0060.98×
Hawaii112,8290.8×
New Hampshire103,9230.81×
Maine100,2900.86×
Montana85,5100.94×
South Dakota75,2501×
Delaware74,6780.83×
Alaska67,9550.97×
Rhode Island64,0730.62×
North Dakota63,3670.94×
Washington, District of Columbia49,9600.51×
Wyoming48,3801×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soft drinks audience
BrandAffinityCategory
Food1.51×Food & Beverages
Dollar General1.71×Shopping
Aldi1.64×Shopping
Casey2.11×Music & Radio
Scooby-Doo2.11×Movies & TV
Savannah Guthrie2.42×Movies & TV
Google Drive1.61×Technology & Electronics
Hobby Lobby1.52×Home & Garden
Taco Bell1.51×Food & Beverages
Batman1.67×Movies & TV
Kroger1.54×Food & Beverages
LabCorp2.04×Health
Panda Express1.61×Food & Beverages
Little Caesars1.72×Food & Beverages
Five Below1.69×Shopping
Meijer1.91×Shopping
Spirit Halloween1.78×Kids & Family
Homo sapiens1.73×Kids & Family
Family Dollar1.8×Fashion & Accessoires
Bob Evans (musician)2.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soft drinks audience
TraitClusterScore
ExtroversionTHRILL1.43
Convenience OrientationPREMIUM1.19
IndulgenceJOY1.14
Price SensitivityPREMIUM1.09
Social Media UsageJOY1.07
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Soft drinks
CountryShare
United States16.2%
Japan7.8%
Brazil5.5%

See Soft drinks audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Soft drinks have in United States?

Soft drinks has an estimated audience of 32,655,793 people in United States, concentrated in Texas and California.

What is the gender split and age of Soft drinks fans?

57.0% of Soft drinks fans are female, 43.0% are male, with an average age of 38.8 years.

Which brands do Soft drinks fans like most?

Soft drinks fans show strongest brand affinity for Food (1.51×), Dollar General (1.71×), and Aldi (1.64×) over the country average.

Where do Soft drinks fans live in United States?

Soft drinks fans in United States are most concentrated in Texas (reach 2,645,117), California (reach 2,576,402), and Florida (reach 1,882,248). These three regions account for the largest share of the active audience.

What other brands do Soft drinks fans also like?

Beyond Soft drinks itself, the audience over-indexes on Dollar General (1.71×), Aldi (1.64×), Casey (2.11×), and Scooby-Doo (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.