A data profile of the people who buy, follow and care about Soft drinks in Canada — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 3,895,134 people in Canada.
The average Soft drinks fan in Canada is 38.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Tim Horton, Loto-Québec, Circle K, with strongest over-indexing on Tim Horton (2.01× the country average).
Demographically, the Soft drinks audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Soft drinks fan in Canada is more female, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Soft drinks profile in Canada.
56.6% are female, 43.4% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.5 |
| Estimated audience size | 3,895,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Soft drinks audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
Where the Soft drinks audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.35× | |
| 02 | British Columbia | ~800K | 1.31× | |
| 03 | Alberta | ~600K | 1.21× | |
| 04 | Manitoba | ~200K | 1.12× | |
| 05 | Saskatchewan | ~100K | 1.04× | |
| 06 | Prince Edward Island | ~20K | 0.95× | |
| 07 | Newfoundland and Labrador | ~60K | 0.94× | |
| 08 | New Brunswick | ~80K | 0.90× | |
| 09 | Nova Scotia | ~100K | 0.89× | |
| 10 | Quebec | ~800K | 0.85× |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SAQ | Food & Beverages | 2.20× | ||
| 02 | Circle K | Shopping | 2.14× | ||
| 03 | Loto-Québec | Games | 2.06× | ||
| 04 | Tim Horton | Sports | 2.01× | ||
| 05 | Giant Tiger | Shopping | 1.79× | ||
| 06 | La Presse (Canadian newspaper) | News | 1.74× | ||
| 07 | Grocery store | Food & Beverages | 1.70× | ||
| 08 | TVA nouvelles | Movies & TV | 1.69× | ||
| 09 | Supermarket | Shopping | 1.68× | ||
| 10 | Distilled beverage | Food & Beverages | 1.67× | ||
| 11 | Boston Pizza | Food & Beverages | 1.66× | ||
| 12 | Domino's Pizza | Food & Beverages | 1.64× | ||
| 13 | Save-On-Foods | Food & Beverages | 1.62× | ||
| 14 | Réseau des sports | Sports | 1.58× | ||
| 15 | Esso | Cars & Mobility | 1.58× | ||
| 16 | Wendy's | Food & Beverages | 1.58× | ||
| 17 | NHL (video game series) | Games | 1.57× | ||
| 18 | Burger King | Food & Beverages | 1.57× | ||
| 19 | McDonald's | Food & Beverages | 1.52× | ||
| 20 | Staples Inc. | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.08× | |
| Social Media Usage | JOY | 1.09× | |
| Patriotism | CONSERVATISM | 1.14× |
Soft drinks has an estimated audience of 3,895,134 people in Canada, concentrated in Ontario and Quebec.
56.6% of Soft drinks fans are female, 43.4% are male, with an average age of 38.5 years.
Soft drinks fans show strongest brand affinity for Tim Horton (2.01×), Loto-Québec (2.06×), and Circle K (2.14×) over the country average.
Soft drinks fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~800K), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Soft drinks itself, the audience over-indexes on Loto-Québec (2.06×), Circle K (2.14×), La Presse (Canadian newspaper) (1.74×), and Réseau des sports (1.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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