Circle K Audience in Canada
Circle K has an estimated audience of 4,347,493 people in Canada. 51.1% are female, 48.9% are male, average age 39.5. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Esso, Petro-Canada, 7-Eleven, Tim Horton, Boost Juice.
The average Circle K fan in Canada is 39.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Esso, Petro-Canada, 7-Eleven, with strongest over-indexing on Esso (10.21× the country average). Demographically, the Circle K audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Circle K fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 39.5 |
| Estimated audience size | 4,347,493 |
Audience persona
The typical Circle K fan in Canada is balanced, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Esso.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,260,619 | 1.81× |
| Alberta | 956,702 | 1.78× |
| British Columbia | 478,282 | 0.74× |
| Quebec | 264,312 | 0.25× |
| Nova Scotia | 146,780 | 1.13× |
| Saskatchewan | 126,804 | 0.92× |
| Manitoba | 122,977 | 0.76× |
| New Brunswick | 107,622 | 1.07× |
| Newfoundland and Labrador | 67,294 | 1.02× |
| Prince Edward Island | 12,937 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esso | 10.21× | Cars & Mobility |
| Petro-Canada | 9.23× | Cars & Mobility |
| 7-Eleven | 12.72× | Shopping |
| Tim Horton | 1.78× | Sports |
| Boost Juice | 8.95× | Food & Beverages |
| Loto-Québec | 3.36× | Games |
| Gasoline | 6.7× | Cars & Mobility |
| Subway | 2.6× | Food & Beverages |
| Montreal Canadiens | 1.76× | Sports |
| MSN | 1.96× | News |
| TVA (Canada) | 3.2× | Movies & TV |
| Sales promotion | 1.61× | Shopping |
| Diesel fuel | 4.56× | Cars & Mobility |
| Rona | 1.8× | Home & Garden |
| Discounts and allowances | 2.26× | Shopping |
| Pringles | 9.56× | Food & Beverages |
| Air pollution | 3.67× | Health |
| Kijiji | 1.67× | Shopping |
| Castrol | 16.2× | Cars & Mobility |
| Quebec City | 2.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.89 |
| Individualism | JOY | 1.46 |
| Convenience Orientation | PREMIUM | 1.39 |
| Early Adopter Mentality | POWER | 1.25 |
| Social Media Usage | JOY | 1.18 |
| Career Orientation | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.5% |
| Canada | 10.3% |
| Vietnam | 6.8% |
See Circle K audiences in other countries
More Supermarket audiences in Canada
- Walmart (8,975,391)
- Costco (7,882,883)
- FreshCo (3,444,057)
- Real Canadian Superstore (2,967,342)
- Whole Foods Market (2,611,231)
Frequently asked questions
How many fans does Circle K have in Canada?
Circle K has an estimated audience of 4,347,493 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of Circle K fans?
51.1% of Circle K fans are female, 48.9% are male, with an average age of 39.5 years.
Which brands do Circle K fans like most?
Circle K fans show strongest brand affinity for Esso (10.21×), Petro-Canada (9.23×), and 7-Eleven (12.72×) over the country average.
Where do Circle K fans live in Canada?
Circle K fans in Canada are most concentrated in Ontario (reach 3,260,619), Alberta (reach 956,702), and British Columbia (reach 478,282). These three regions account for the largest share of the active audience.
What other brands do Circle K fans also like?
Beyond Circle K itself, the audience over-indexes on Petro-Canada (9.23×), 7-Eleven (12.72×), Tim Horton (1.78×), and Boost Juice (8.95×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Circle K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.