A data profile of the people who buy, follow and care about Circle K in Canada — modelled from more than twelve digital signal sources. Circle K has an estimated audience of 4,612,655 people in Canada.
The average Circle K fan in Canada is 39.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Esso, Petro-Canada, 7-Eleven, with strongest over-indexing on Esso (10.21× the country average).
Demographically, the Circle K audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Circle K fan in Canada is balanced, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Esso.
The key figures that characterise the Circle K profile in Canada.
51.1% are female, 48.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 39.5 |
| Estimated audience size | 4,612,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Circle K audience comes from Canada.
| Country | Share |
|---|---|
| United States | 48.4% |
| Canada | 10.5% |
| Vietnam | 6.6% |
Where the Circle K audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.81× | |
| 02 | Alberta | ~1M | 1.78× | |
| 03 | Nova Scotia | ~100K | 1.13× | |
| 04 | New Brunswick | ~100K | 1.07× | |
| 05 | Newfoundland and Labrador | ~70K | 1.02× | |
| 06 | Saskatchewan | ~100K | 0.92× | |
| 07 | Manitoba | ~100K | 0.76× | |
| 08 | British Columbia | ~500K | 0.74× | |
| 09 | Prince Edward Island | ~10K | 0.61× | |
| 10 | Quebec | ~300K | 0.25× |
The strongest cross-interests of the Circle K audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Castrol | Cars & Mobility | 16.20× | ||
| 02 | 7-Eleven | Shopping | 12.72× | ||
| 03 | Esso | Cars & Mobility | 10.21× | ||
| 04 | Pringles | Food & Beverages | 9.56× | ||
| 05 | Petro-Canada | Cars & Mobility | 9.23× | ||
| 06 | Boost Juice | Food & Beverages | 8.95× | ||
| 07 | Gasoline | Cars & Mobility | 6.70× | ||
| 08 | Diesel fuel | Cars & Mobility | 4.56× | ||
| 09 | Air pollution | Health | 3.67× | ||
| 10 | Loto-Québec | Games | 3.36× | ||
| 11 | TVA (Canada) | Movies & TV | 3.20× | ||
| 12 | Subway | Food & Beverages | 2.60× | ||
| 13 | Discounts and allowances | Shopping | 2.26× | ||
| 14 | Quebec City | Travel & Leisure | 2.19× | ||
| 15 | MSN | News | 1.96× | ||
| 16 | Rona | Home & Garden | 1.80× | ||
| 17 | Tim Horton | Sports | 1.78× | ||
| 18 | Montreal Canadiens | Sports | 1.76× | ||
| 19 | Kijiji | Shopping | 1.67× | ||
| 20 | Sales promotion | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.89× | |
| Individualism | JOY | 1.46× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.77× | |
| Design Affinity | PREMIUM | 0.88× | |
| Urban Lifestyle | OPEN | 0.90× |
Circle K's target market in Canada covers an estimated 4,612,655 people, concentrated in Ontario and Alberta.
51.1% of the Circle K audience are female, 48.9% are male, with an average age of 39.5 years.
Circle K fans show strongest brand affinity for Esso (10.21×), Petro-Canada (9.23×), and 7-Eleven (12.72×) over the country average.
Circle K fans in Canada are most concentrated in Ontario (reach ~3.5M), Alberta (reach ~1M), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Circle K itself, the audience over-indexes on Petro-Canada (9.23×), 7-Eleven (12.72×), Tim Horton (1.78×), and Boost Juice (8.95×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Circle K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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