ARCO Audience in United States

ARCO logo

ARCO has an estimated audience of 9,076,889 people in United States. 42.5% are female, 57.5% are male, average age 32.4. Top regions: California, Washington, Nevada. Top brand affinities: Regional styles of Mexican music, Stamp collecting, Home construction, Leif Erikson Day, Gujarat University.

The average ARCO fan in United States is 32.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Washington, Nevada. Top brand affinities include Regional styles of Mexican music, Stamp collecting, Home construction, with strongest over-indexing on Regional styles of Mexican music (4.61× the country average). Demographically, the ARCO audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of ARCO fans

Demographic split for ARCO audience in United States
MetricValue
Female42.5%
Male57.5%
Average age32.4
Estimated audience size9,076,889

Audience persona

The typical ARCO fan in United States is more male, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for ARCO in United States
RegionReachAffinity
California6,807,66711.67×
Washington988,3395.43×
Nevada840,3699.57×
Oregon459,8154.42×
Arizona400,4972.16×
Texas278,8550.36×
Florida232,1500.38×
New York174,2290.34×
Indiana173,9471.05×
Minnesota157,5961.21×
Illinois130,4820.43×
Ohio125,7020.45×
Georgia117,9650.42×
Pennsylvania80,5780.26×
Missouri80,3030.55×
Virginia76,3950.35×
North Carolina75,2940.28×
Michigan71,2400.3×
New Jersey65,5370.28×
Idaho60,1211.32×
Massachusetts58,5030.33×
North Dakota56,9233.05×
Colorado50,3090.35×
Arkansas49,2920.66×
Tennessee48,5280.27×
Kentucky44,0420.39×
Maryland42,3880.27×
Wisconsin41,3220.3×
Utah41,0870.51×
Alabama39,4120.31×
Louisiana37,1150.32×
South Carolina35,8290.26×
Oklahoma26,2800.26×
Connecticut23,4060.26×
Iowa22,5230.3×
Kansas20,5820.29×
New Mexico18,1620.4×
Mississippi16,0530.21×
Nebraska11,2920.25×
Montana11,2050.44×
Hawaii10,2290.26×
Washington, District of Columbia10,2060.37×
West Virginia9,9440.24×
New Hampshire9,0670.25×
Maine7,8860.24×
Rhode Island6,4370.22×
South Dakota6,3950.3×
Alaska5,4110.28×
Vermont5,1370.32×
Delaware4,8500.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ARCO audience
BrandAffinityCategory
Regional styles of Mexican music4.61×Music & Radio
Stamp collecting7.6×Home & Garden
Home construction1.7×Home & Garden
Leif Erikson Day14.13×Politics & Society
Gujarat University37.99×Business & Career
St. Ives14.04×Travel & Leisure
Natural rubber1.68×Cars & Mobility
Home equity1.51×Home & Garden
Historic site3.12×Arts & Culture
Governor of Michigan5.22×Politics & Society
Bank account1.74×Business & Career
Unique Gifts1.65×Shopping
Birthday Gifts2.13×Kids & Family
Goop3.49×Internet & Social Media
Staycation2.12×Home & Garden
Grinch2.4×Movies & TV
Nebraska1.59×Travel & Leisure
Racing1.52×Cars & Mobility
Hibachi4.54×Food & Beverages
Fairy godmother4.18×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ARCO audience
TraitClusterScore
IndulgenceJOY1.34
Convenience OrientationPREMIUM1.33
Luxury OrientationPREMIUM1.29
Family OrientationCONSERVATISM1.26
Urban LifestyleOPEN1.22
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for ARCO
CountryShare
United States74.2%
Italy5.1%
Mexico4.5%

See ARCO audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does ARCO have in United States?

ARCO has an estimated audience of 9,076,889 people in United States, concentrated in California and Washington.

What is the gender split and age of ARCO fans?

42.5% of ARCO fans are female, 57.5% are male, with an average age of 32.4 years.

Which brands do ARCO fans like most?

ARCO fans show strongest brand affinity for Regional styles of Mexican music (4.61×), Stamp collecting (7.6×), and Home construction (1.7×) over the country average.

Where do ARCO fans live in United States?

ARCO fans in United States are most concentrated in California (reach 6,807,667), Washington (reach 988,339), and Nevada (reach 840,369). These three regions account for the largest share of the active audience.

What other brands do ARCO fans also like?

Beyond ARCO itself, the audience over-indexes on Stamp collecting (7.6×), Home construction (1.7×), Leif Erikson Day (14.13×), and Gujarat University (37.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ARCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.