Rascasse Audience Intelligence

ARCO Target Market in United States

A data profile of the people who buy, follow and care about ARCO in United States — modelled from more than twelve digital signal sources. ARCO has an estimated audience of 9,646,510 people in United States.

#381among Brand in United States#150in Cars & Mobility

The average ARCO fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Washington, Nevada.

Top brand affinities include Circle K, Total Wine & More, QuikTrip, with strongest over-indexing on Circle K (24.63× the country average).

Demographically, the ARCO audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ARCO fan in United States is more male, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for Circle K.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ARCO profile in United States.

Audience size
9.6M
in United States
Gender
42.5%♀
57.5% male
Age
32.4
average years
Country rank
#3712
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ARCO

42.5% are female, 57.5% are male, average age 32.4.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for ARCO audience in United States
MetricValue
Female42.5%
Male57.5%
Average age32.4
Estimated audience size9,646,510
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the ARCO audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3916%
40-4913%
50+10%
Fig. 04

Worldwide distribution

74.1%

of the worldwide ARCO audience comes from United States.

Worldwide audience distribution share by country for ARCO
CountryShare
United States74.1%
Italy4.9%
Mexico4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ARCO audience in United States is strongest.

Fig. 05

Top regions by affinity

ARCO customers by region in United States
#RegionReachAffinity×
01California~7M11.85×
02Nevada~900K10.78×
03Washington~1.5M7.15×
04Oregon~600K5.57×
05Arizona~700K3.77×
06North Dakota~60K3.37×
07Minnesota~200K1.20×
08Idaho~40K0.88×
09Indiana~100K0.70×
10Arkansas~40K0.54×
11Montana~10K0.40×
12Missouri~60K0.38×
13Vermont~6K0.38×
14Alaska~7K0.36×
15Utah~30K0.35×
16Ohio~90K0.34×
17South Dakota~7K0.34×
18Kentucky~40K0.32×
19Washington, District of Columbia~9K0.32×
20New Mexico~10K0.31×
21Delaware~8K0.31×
22Illinois~90K0.30×
23West Virginia~10K0.29×
24Hawaii~10K0.29×
25New Hampshire~10K0.29×
26Maine~9K0.29×
27Rhode Island~8K0.29×
28Georgia~80K0.28×
29Alabama~30K0.26×
30Nebraska~10K0.26×
31Florida~200K0.25×
32Louisiana~30K0.25×
33Kansas~20K0.25×
34Colorado~30K0.24×
35Iowa~20K0.24×
36Mississippi~20K0.24×
37Virginia~50K0.23×
38Wisconsin~30K0.23×
39Oklahoma~20K0.23×
40Texas~200K0.22×
41New York~100K0.22×
42Massachusetts~40K0.22×
43Michigan~50K0.21×
44Connecticut~20K0.21×
45Tennessee~40K0.20×
46Maryland~30K0.20×
47South Carolina~30K0.20×
48North Carolina~50K0.19×
49New Jersey~40K0.19×
50Pennsylvania~50K0.18×
Fig. 06

Affinity by region

Affinity by region — ARCO, United States
0.18×1.00×11.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ARCO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ARCO audience
#·InterestCategoryAffinity×
01Total Wine & MoreFood & Beverages29.54×
02Circle KShopping24.63×
03Society6Shopping20.00×
04QuikTripShopping12.69×
05White wineFood & Beverages7.57×
06Red wineFood & Beverages6.34×
07SheetzCars & Mobility5.08×
08Outback SteakhouseFood & Beverages5.07×
09WhataburgerFood & Beverages4.88×
10Modern architectureArts & Culture4.25×
11Wawa Inc.Shopping4.13×
12Panda ExpressFood & Beverages3.52×
13PhilanthropyArts & Culture3.41×
147-ElevenShopping3.36×
15Burger KingFood & Beverages2.82×
16SubwayFood & Beverages2.66×
17Pizza HutFood & Beverages2.35×
18T-MobileTechnology & Electronics2.31×
19Alcoholic beveragesFood & Beverages1.76×
20CookingFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ARCO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ARCO audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.93×
Urban LifestyleOPEN1.66×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ARCO audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
Early Adopter MentalityPOWER0.86×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ARCO's target market in United States?

ARCO's target market in United States covers an estimated 9,646,510 people, concentrated in California and Washington.

02

What is the gender split and age of ARCO customers?

42.5% of the ARCO audience are female, 57.5% are male, with an average age of 32.4 years.

03

Which brands do ARCO fans like most?

ARCO fans show strongest brand affinity for Circle K (24.63×), Total Wine & More (29.54×), and QuikTrip (12.69×) over the country average.

04

Where do ARCO fans live in United States?

ARCO fans in United States are most concentrated in California (reach ~7M), Washington (reach ~1.5M), and Nevada (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do ARCO fans also like?

Beyond ARCO itself, the audience over-indexes on Total Wine & More (29.54×), QuikTrip (12.69×), Society6 (20×), and Whataburger (4.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See ARCO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ARCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →