Total Wine & More Audience in United States

Total Wine & More logo

Total Wine & More has an estimated audience of 11,712,770 people in United States. 48.8% are female, 51.2% are male, average age 44.2. Top regions: Texas, California, Florida. Top brand affinities: ARCO, BevMo!, Central Market (Texas), Ingles Markets, Jewel-Osco.

The average Total Wine & More fan in United States is 44.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include ARCO, BevMo!, Central Market (Texas), with strongest over-indexing on ARCO (29.54× the country average). Demographically, the Total Wine & More audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Total Wine & More fans

Demographic split for Total Wine & More audience in United States
MetricValue
Female48.8%
Male51.2%
Average age44.2
Estimated audience size11,712,770

Audience persona

The typical Total Wine & More fan in United States is balanced, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Total Wine & More in United States
RegionReachAffinity
Texas2,870,3102.85×
California2,806,3162.18×
Florida2,450,2623.09×
Washington585,4522.49×
Minnesota577,5143.44×
North Carolina561,8451.59×
Virginia528,0841.85×
Arizona517,4282.16×
New Jersey448,8301.51×
Massachusetts382,1511.66×
Maryland380,9601.89×
Georgia346,0400.96×
South Carolina340,3241.93×
Michigan330,9991.08×
Indiana264,0331.23×
Missouri255,7071.35×
Pennsylvania248,7050.63×
New York245,1620.37×
Nevada244,2452.16×
Louisiana229,6631.52×
Wisconsin206,8221.17×
Colorado199,9171.08×
Tennessee179,4570.76×
Connecticut171,3201.46×
Kentucky136,3760.93×
New Mexico104,5151.78×
Delaware79,2892.45×
Illinois73,6880.19×
Kansas65,3310.71×
Oregon49,8820.37×
Ohio46,1110.13×
Nebraska39,9100.68×
Washington, District of Columbia32,3720.92×
Alabama30,8990.19×
Oklahoma19,6520.15×
Iowa14,9180.15×
Mississippi14,1500.15×
Utah12,9450.12×
New Hampshire12,3380.27×
Idaho10,0880.17×
Arkansas9,2480.1×
Rhode Island8,4600.23×
West Virginia6,0880.11×
Hawaii5,1140.1×
Maine4,4940.11×
Montana3,4210.11×
South Dakota2,6760.1×
Vermont2,3940.12×
North Dakota2,1920.09×
Wyoming1,5550.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Total Wine & More audience
BrandAffinityCategory
ARCO29.54×Cars & Mobility
BevMo!40.33×Shopping
Central Market (Texas)32.46×Food & Beverages
Ingles Markets21.09×Shopping
Jewel-Osco8.4×Shopping
Kroger2.78×Food & Beverages
Grape5.3×Food & Beverages
Muscat (grape)36.72×Food & Beverages
Beverage industry28.41×Business & Career
Publix2.82×Shopping
Sparkling wine4.42×Food & Beverages
Vitis6.91×Pets & Animals
Chianti34.53×Food & Beverages
WinCo Foods5.14×Food & Beverages
Harris Teeter4.28×Shopping
Wine & Spirits3.71×Food & Beverages
India Pale Ale8.33×Food & Beverages
Family (biology)2×Kids & Family
Meijer2.65×Shopping
Bottle4.93×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Total Wine & More audience
TraitClusterScore
IndulgenceJOY2.12
TravellingTHRILL1.48
Design AffinityPREMIUM1.36
Family OrientationCONSERVATISM1.24
Price SensitivityPREMIUM1.24
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Total Wine & More
CountryShare
United States98.5%
Canada0.2%
Japan0.1%

See Total Wine & More audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Total Wine & More have in United States?

Total Wine & More has an estimated audience of 11,712,770 people in United States, concentrated in Texas and California.

What is the gender split and age of Total Wine & More fans?

48.8% of Total Wine & More fans are female, 51.2% are male, with an average age of 44.2 years.

Which brands do Total Wine & More fans like most?

Total Wine & More fans show strongest brand affinity for ARCO (29.54×), BevMo! (40.33×), and Central Market (Texas) (32.46×) over the country average.

Where do Total Wine & More fans live in United States?

Total Wine & More fans in United States are most concentrated in Texas (reach 2,870,310), California (reach 2,806,316), and Florida (reach 2,450,262). These three regions account for the largest share of the active audience.

What other brands do Total Wine & More fans also like?

Beyond Total Wine & More itself, the audience over-indexes on BevMo! (40.33×), Central Market (Texas) (32.46×), Ingles Markets (21.09×), and Jewel-Osco (8.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Total Wine & More. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.