Rascasse Audience Intelligence

Total Wine & More Target Market in United States

A data profile of the people who buy, follow and care about Total Wine & More in United States — modelled from more than twelve digital signal sources. Total Wine & More has an estimated audience of 12,181,582 people in United States.

#284among Brand in United States#232in Food & Beverages

The average Total Wine & More fan in United States is 44.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include ARCO, BevMo!, Central Market (Texas), with strongest over-indexing on ARCO (29.54× the country average).

Demographically, the Total Wine & More audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Total Wine & More fan in United States is balanced, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for ARCO.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Total Wine & More profile in United States.

Audience size
12.2M
in United States
Gender
48.8%♀
51.2% male
Age
44.2
average years
Country rank
#2924
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Total Wine & More

48.8% are female, 51.2% are male, average age 44.2.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Total Wine & More audience in United States
MetricValue
Female48.8%
Male51.2%
Average age44.2
Estimated audience size12,181,582
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Total Wine & More audience in United States
Age bracketShare%
16-197%
20-2917%
30-3921%
40-4926%
50+29%
Fig. 04

Worldwide distribution

98.5%

of the worldwide Total Wine & More audience comes from United States.

Worldwide audience distribution share by country for Total Wine & More
CountryShare
United States98.5%
Canada0.2%
Brazil0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Total Wine & More audience in United States is strongest.

Fig. 05

Top regions by affinity

Total Wine & More customers by region in United States
#RegionReachAffinity×
01Minnesota~600K3.72×
02Florida~2.5M2.86×
03Delaware~90K2.80×
04Arizona~600K2.69×
05Texas~2.5M2.57×
06Washington~500K2.34×
07Nevada~300K2.24×
08South Carolina~400K2.18×
09New Mexico~100K2.02×
10Virginia~600K1.98×
11Maryland~400K1.81×
12California~2.5M1.79×
13Massachusetts~400K1.61×
14North Carolina~600K1.60×
15New Jersey~500K1.57×
16Connecticut~200K1.53×
17Missouri~300K1.52×
18Louisiana~200K1.48×
19Washington, District of Columbia~40K1.24×
20Indiana~300K1.23×
21Wisconsin~200K1.19×
22Colorado~200K1.07×
23Michigan~300K0.95×
24Kentucky~100K0.92×
25Nebraska~50K0.92×
26Georgia~300K0.91×
27Tennessee~200K0.82×
28Kansas~70K0.74×
29Pennsylvania~200K0.56×
30Alaska~10K0.45×
31North Dakota~9K0.37×
32Vermont~7K0.36×
33South Dakota~9K0.32×
34Oregon~40K0.29×
35Montana~10K0.29×
36New York~200K0.25×
37New Hampshire~10K0.25×
38Maine~10K0.24×
39Rhode Island~9K0.24×
40West Virginia~10K0.22×
41Hawaii~10K0.22×
42Idaho~10K0.21×
43Mississippi~20K0.18×
44Arkansas~20K0.18×
45Alabama~30K0.17×
46Oklahoma~20K0.17×
47Iowa~20K0.16×
48Utah~20K0.15×
49Illinois~50K0.14×
50Ohio~40K0.10×
Fig. 06

Affinity by region

Affinity by region — Total Wine & More, United States
0.10×1.00×3.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Total Wine & More audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Total Wine & More audience
#·InterestCategoryAffinity×
01BevMo!Shopping40.33×
02Muscat (grape)Food & Beverages36.72×
03ChiantiFood & Beverages34.53×
04Central Market (Texas)Food & Beverages32.46×
05ARCOCars & Mobility29.54×
06Beverage industryBusiness & Career28.41×
07Ingles MarketsShopping21.09×
08Mariano'sFood & Beverages19.92×
09Bell's BreweryFood & Beverages14.84×
10Naked WinesFood & Beverages14.42×
11Jewel-OscoShopping8.40×
12India Pale AleFood & Beverages8.33×
13VitisPets & Animals6.91×
14GrapeFood & Beverages5.30×
15WinCo FoodsFood & Beverages5.14×
16Sparkling wineFood & Beverages4.42×
17Harris TeeterShopping4.28×
18Wine & SpiritsFood & Beverages3.71×
19PublixShopping2.82×
20KrogerFood & Beverages2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Total Wine & More audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Total Wine & More audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
PatriotismCONSERVATISM1.32×
Luxury OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Total Wine & More audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.00×
Pet OwnershipJOY1.06×
Social Media UsageJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Total Wine & More's target market in United States?

Total Wine & More's target market in United States covers an estimated 12,181,582 people, concentrated in Texas and California.

02

What is the gender split and age of Total Wine & More customers?

48.8% of the Total Wine & More audience are female, 51.2% are male, with an average age of 44.2 years.

03

Which brands do Total Wine & More fans like most?

Total Wine & More fans show strongest brand affinity for ARCO (29.54×), BevMo! (40.33×), and Central Market (Texas) (32.46×) over the country average.

04

Where do Total Wine & More fans live in United States?

Total Wine & More fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Total Wine & More fans also like?

Beyond Total Wine & More itself, the audience over-indexes on BevMo! (40.33×), Central Market (Texas) (32.46×), Ingles Markets (21.09×), and Mariano's (19.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Total Wine & More audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Total Wine & More. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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