Rascasse Audience Intelligence

Beverage industry Audience in United States

A data profile of the people who buy, follow and care about Beverage industry in United States — modelled from more than twelve digital signal sources. Beverage industry has an estimated audience of 352,790 people in United States.

#12823among Topic in United States#2730in Business & Career

The average Beverage industry fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Total Wine & More, Sustainable energy, Renewable energy, with strongest over-indexing on Total Wine & More (28.41× the country average).

Demographically, the Beverage industry audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beverage industry fan in United States is more male, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Total Wine & More.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beverage industry profile in United States.

Audience size
353K
in United States
Gender
40.0%♀
60.0% male
Age
37.3
average years
Country rank
#44430
Topic in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beverage industry fans

40.0% are female, 60.0% are male, average age 37.3.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Beverage industry audience in United States
MetricValue
Female40.0%
Male60.0%
Average age37.3
Estimated audience size352,790
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Beverage industry audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Beverage industry audience comes from United States.

Worldwide audience distribution share by country for Beverage industry
CountryShare
Myanmar29.3%
United States27.0%
Romania7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beverage industry audience in United States is strongest.

Fig. 05

Top regions by affinity

Beverage industry fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.43×
02Montana~1K1.24×
03Rhode Island~1K1.21×
04Washington, District of Columbia~1K1.15×
05Maine~1K1.14×
06Delaware~1K1.14×
07Nebraska~2K1.09×
08Hawaii~2K1.09×
09New Hampshire~2K1.09×
10West Virginia~2K1.08×
11New York~20K1.07×
12Idaho~2K1.07×
13South Carolina~6K1.06×
14New Mexico~2K1.06×
15Kansas~3K1.03×
16Arkansas~3K1.02×
17Mississippi~3K1.02×
18South Dakota<1K1.02×
19Iowa~3K1.01×
20Alaska<1K1.00×
21North Dakota<1K1.00×
22Kentucky~4K0.99×
23Utah~3K0.99×
24Louisiana~4K0.97×
25Oklahoma~4K0.97×
26Connecticut~3K0.97×
27Alabama~5K0.96×
28Oregon~4K0.95×
29Nevada~3K0.95×
30Missouri~5K0.93×
31Wisconsin~5K0.92×
32Minnesota~5K0.92×
33Indiana~6K0.91×
34Colorado~5K0.91×
35Tennessee~6K0.90×
36Massachusetts~6K0.90×
37Illinois~10K0.89×
38Virginia~8K0.89×
39Arizona~6K0.89×
40Maryland~5K0.89×
41New Jersey~8K0.88×
42Washington~6K0.87×
43Michigan~8K0.86×
44Georgia~9K0.84×
45Ohio~9K0.84×
46North Carolina~9K0.84×
47Pennsylvania~10K0.82×
48California~30K0.77×
49Florida~20K0.74×
50Texas~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Beverage industry, United States
0.70×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beverage industry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beverage industry audience
#·InterestCategoryAffinity×
01Total Wine & MoreFood & Beverages28.41×
02Sustainable energyHome & Garden7.24×
03Renewable energyBusiness & Career5.29×
04Retail bankingBusiness & Career4.65×
05Non-alcoholic beverageFood & Beverages4.05×
06Mineral waterFood & Beverages4.03×
07FedExBusiness & Career4.02×
08Home automationTechnology & Electronics3.72×
09First class travelTravel & Leisure3.67×
10LinkedInInternet & Social Media3.61×
11Weather forecastingHome & Garden3.47×
12InnovationBusiness & Career3.18×
13Solar energyHome & Garden2.82×
14Mortgage loansBusiness & Career2.79×
15KrogerFood & Beverages2.62×
16Real propertyHome & Garden2.40×
17Discount storesShopping2.38×
18AirbnbTravel & Leisure2.01×
19Organic foodFood & Beverages1.99×
20PinterestInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beverage industry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beverage industry audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.21×
Convenience OrientationPREMIUM2.18×
Quality AwarenessPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beverage industry audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beverage industry have in United States?

Beverage industry has an estimated audience of 352,790 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beverage industry fans?

40.0% of Beverage industry fans are female, 60.0% are male, with an average age of 37.3 years.

03

Which brands do Beverage industry fans like most?

Beverage industry fans show strongest brand affinity for Total Wine & More (28.41×), Sustainable energy (7.24×), and Renewable energy (5.29×) over the country average.

04

Where do Beverage industry fans live in United States?

Beverage industry fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Beverage industry fans also like?

Beyond Beverage industry itself, the audience over-indexes on Sustainable energy (7.24×), Renewable energy (5.29×), FedEx (4.02×), and Mortgage loans (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Beverage industry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beverage industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →