Beverage industry Audience in United States
Beverage industry has an estimated audience of 352,790 people in United States. 40.0% are female, 60.0% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Finnair, Total Wine & More, Capital One, Google Maps, Circle K.
The average Beverage industry fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Total Wine & More, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Beverage industry audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Beverage industry fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 37.3 |
| Estimated audience size | 352,790 |
Audience persona
The typical Beverage industry fan in United States is more male, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 26,299 | 0.68× |
| New York | 23,661 | 1.2× |
| Texas | 13,258 | 0.44× |
| Florida | 9,678 | 0.41× |
| Illinois | 8,858 | 0.75× |
| Virginia | 6,613 | 0.77× |
| New Jersey | 5,439 | 0.61× |
| Georgia | 5,160 | 0.47× |
| Pennsylvania | 4,919 | 0.41× |
| Massachusetts | 4,900 | 0.7× |
| North Carolina | 4,786 | 0.45× |
| Ohio | 4,767 | 0.44× |
| South Carolina | 4,594 | 0.87× |
| Missouri | 4,118 | 0.72× |
| Kentucky | 4,014 | 0.91× |
| Michigan | 3,920 | 0.42× |
| Louisiana | 3,913 | 0.86× |
| Indiana | 3,805 | 0.59× |
| Alabama | 3,643 | 0.74× |
| Mississippi | 3,521 | 1.21× |
| Arkansas | 3,389 | 1.17× |
| Minnesota | 3,117 | 0.62× |
| Oklahoma | 3,059 | 0.78× |
| Washington | 3,012 | 0.43× |
| Tennessee | 3,008 | 0.42× |
| Iowa | 2,974 | 1.02× |
| Kansas | 2,929 | 1.05× |
| West Virginia | 2,907 | 1.77× |
| Wisconsin | 2,873 | 0.54× |
| Colorado | 2,826 | 0.51× |
| Arizona | 2,767 | 0.38× |
| Connecticut | 2,732 | 0.77× |
| Idaho | 2,684 | 1.52× |
| Oregon | 2,678 | 0.66× |
| Utah | 2,662 | 0.84× |
| Maryland | 2,632 | 0.43× |
| Hawaii | 2,564 | 1.69× |
| Montana | 2,529 | 2.58× |
| New Hampshire | 2,395 | 1.72× |
| Nebraska | 2,345 | 1.33× |
| New Mexico | 2,333 | 1.32× |
| Nevada | 2,325 | 0.68× |
| Rhode Island | 2,313 | 2.06× |
| Maine | 2,311 | 1.83× |
| Vermont | 2,275 | 3.67× |
| Delaware | 2,071 | 2.13× |
| Washington, District of Columbia | 1,495 | 1.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Total Wine & More | 33.84× | Food & Beverages |
| Capital One | 13.8× | Business & Career |
| Google Maps | 11.23× | Internet & Social Media |
| Circle K | 17.77× | Shopping |
| Indeed.com | 9.71× | Business & Career |
| CarGurus | 13.5× | Cars & Mobility |
| Aaron Rodgers | 13.8× | Sports |
| Beetlejuice | 10.26× | Movies & TV |
| AccuWeather | 13.18× | Home & Garden |
| DeviantArt | 13.3× | Internet & Social Media |
| Bruce Willis | 13.47× | Movies & TV |
| Enterprise Rent-A-Car | 9.47× | Cars & Mobility |
| Diane Keaton | 9.28× | Movies & TV |
| Matthew McConaughey | 13.57× | Movies & TV |
| Kendra Scott | 15.76× | Fashion & Accessoires |
| Ozzy Osbourne | 13.47× | Music & Radio |
| Khan Academy | 11.65× | Business & Career |
| Google News | 7.84× | News |
| Demi Moore | 12.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.77 |
| Career Orientation | POWER | 1.66 |
| Travelling | THRILL | 1.65 |
| Luxury Orientation | PREMIUM | 1.65 |
| Indulgence | JOY | 1.64 |
| Design Affinity | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Myanmar | 29.3% |
| United States | 27.0% |
| Romania | 7.4% |
See Beverage industry audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Beverage industry have in United States?
Beverage industry has an estimated audience of 352,790 people in United States, concentrated in California and New York.
What is the gender split and age of Beverage industry fans?
40.0% of Beverage industry fans are female, 60.0% are male, with an average age of 37.3 years.
Which brands do Beverage industry fans like most?
Beverage industry fans show strongest brand affinity for Finnair (675×), Total Wine & More (33.84×), and Capital One (13.8×) over the country average.
Where do Beverage industry fans live in United States?
Beverage industry fans in United States are most concentrated in California (reach 26,299), New York (reach 23,661), and Texas (reach 13,258). These three regions account for the largest share of the active audience.
What other brands do Beverage industry fans also like?
Beyond Beverage industry itself, the audience over-indexes on Total Wine & More (33.84×), Capital One (13.8×), Google Maps (11.23×), and Circle K (17.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Beverage industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.