Beverage industry Audience in United States

Beverage industry logo

Beverage industry has an estimated audience of 352,790 people in United States. 40.0% are female, 60.0% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Wok, Grace Slick.

The average Beverage industry fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Beverage industry audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Beverage industry fans

Demographic split for Beverage industry audience in United States
MetricValue
Female40.0%
Male60.0%
Average age37.3
Estimated audience size352,790

Audience persona

The typical Beverage industry fan in United States is more male, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Beverage industry in United States
RegionReachAffinity
California26,2990.68×
New York23,6611.2×
Texas13,2580.44×
Florida9,6780.41×
Illinois8,8580.75×
Virginia6,6130.77×
New Jersey5,4390.61×
Georgia5,1600.47×
Pennsylvania4,9190.41×
Massachusetts4,9000.7×
North Carolina4,7860.45×
Ohio4,7670.44×
South Carolina4,5940.87×
Missouri4,1180.72×
Kentucky4,0140.91×
Michigan3,9200.42×
Louisiana3,9130.86×
Indiana3,8050.59×
Alabama3,6430.74×
Mississippi3,5211.21×
Arkansas3,3891.17×
Minnesota3,1170.62×
Oklahoma3,0590.78×
Washington3,0120.43×
Tennessee3,0080.42×
Iowa2,9741.02×
Kansas2,9291.05×
West Virginia2,9071.77×
Wisconsin2,8730.54×
Colorado2,8260.51×
Arizona2,7670.38×
Connecticut2,7320.77×
Idaho2,6841.52×
Oregon2,6780.66×
Utah2,6620.84×
Maryland2,6320.43×
Hawaii2,5641.69×
Montana2,5292.58×
New Hampshire2,3951.72×
Nebraska2,3451.33×
New Mexico2,3331.32×
Nevada2,3250.68×
Rhode Island2,3132.06×
Maine2,3111.83×
Vermont2,2753.67×
Delaware2,0712.13×
Washington, District of Columbia1,4951.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beverage industry audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan15.61×Politics & Society
Goop10.44×Internet & Social Media
Wok10.65×Food & Beverages
Grace Slick13.48×Music & Radio
Google Home8.92×Technology & Electronics
Cherish (group)13.86×Music & Radio
headspace11.55×Health
Guitarist (magazine)12.83×Music & Radio
Gift registry14.35×Kids & Family
No Escape (1994 film)11.45×Movies & TV
Fairy godmother7.43×Literature
Regional styles of Mexican music2.82×Music & Radio
Alaska1.62×Travel & Leisure
Hipster9.02×Politics & Society
El Paso County, Colorado10.66×Travel & Leisure
Natural rubber1.68×Cars & Mobility
TV Fanatic8.55×Movies & TV
Unique Gifts1.91×Shopping
Mathcore6.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beverage industry audience
TraitClusterScore
SustainabilityBALANCE1.77
Career OrientationPOWER1.66
TravellingTHRILL1.65
Luxury OrientationPREMIUM1.65
IndulgenceJOY1.64
Design AffinityPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Beverage industry
CountryShare
Myanmar29.3%
United States27.0%
Romania7.4%

See Beverage industry audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Beverage industry have in United States?

Beverage industry has an estimated audience of 352,790 people in United States, concentrated in California and New York.

What is the gender split and age of Beverage industry fans?

40.0% of Beverage industry fans are female, 60.0% are male, with an average age of 37.3 years.

Which brands do Beverage industry fans like most?

Beverage industry fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (15.61×), and Goop (10.44×) over the country average.

Where do Beverage industry fans live in United States?

Beverage industry fans in United States are most concentrated in California (reach 26,299), New York (reach 23,661), and Texas (reach 13,258). These three regions account for the largest share of the active audience.

What other brands do Beverage industry fans also like?

Beyond Beverage industry itself, the audience over-indexes on Governor of Michigan (15.61×), Goop (10.44×), Wok (10.65×), and Grace Slick (13.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beverage industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.