Non-alcoholic beverage Audience in United States

Non-alcoholic beverage logo

Non-alcoholic beverage has an estimated audience of 16,920,831 people in United States. 61.9% are female, 38.1% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Yemen, Coffee preparation, Ethiopia, Berry, Roasting.

The average Non-alcoholic beverage fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yemen, Coffee preparation, Ethiopia, with strongest over-indexing on Yemen (13.5× the country average). Demographically, the Non-alcoholic beverage audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Non-alcoholic beverage fans

Demographic split for Non-alcoholic beverage audience in United States
MetricValue
Female61.9%
Male38.1%
Average age43.0
Estimated audience size16,920,831

Audience persona

The typical Non-alcoholic beverage fan in United States is more female, around 43.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Yemen.

Top regions in United States

Top regions ranked by reach for Non-alcoholic beverage in United States
RegionReachAffinity
California1,954,6351.05×
Texas1,496,1111.03×
Florida1,067,1520.93×
New York932,7990.99×
Illinois616,3771.09×
Pennsylvania562,7410.99×
Ohio525,1081.01×
Michigan500,9591.13×
Georgia495,2390.95×
North Carolina475,3220.93×
New Jersey395,9700.92×
Virginia382,6130.93×
Washington368,9311.09×
Arizona362,2731.05×
Massachusetts346,5871.04×
Colorado318,7351.2×
Tennessee313,9510.92×
Wisconsin305,2781.2×
Indiana299,8370.97×
Minnesota288,5901.19×
Missouri269,9970.99×
South Carolina250,8620.99×
Maryland248,9830.86×
Oregon212,9871.1×
Louisiana201,3010.92×
Alabama201,1300.85×
Kentucky180,1000.85×
Connecticut173,2351.02×
Oklahoma169,0540.9×
Nevada166,6411.02×
Iowa153,7021.1×
Utah137,0670.9×
Kansas129,9090.97×
Arkansas117,3280.84×
Mississippi106,1620.76×
Nebraska105,0371.24×
Idaho96,1741.13×
New Hampshire77,9601.17×
New Mexico76,6870.9×
Hawaii66,2390.91×
Maine65,8071.09×
Washington, District of Columbia56,6891.11×
West Virginia53,0030.67×
Montana52,5811.12×
Rhode Island49,5700.92×
South Dakota42,3181.08×
Delaware41,7410.89×
North Dakota41,3981.19×
Alaska35,4940.98×
Vermont28,7430.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Non-alcoholic beverage audience
BrandAffinityCategory
Yemen13.5×Travel & Leisure
Coffee preparation9.79×Home & Garden
Ethiopia9.1×Travel & Leisure
Berry9.68×Food & Beverages
Roasting8×Food & Beverages
Coffee production12.49×Food & Beverages
Coffee bean6.1×Food & Beverages
Papyrus5.11×Politics & Society
Coffea7.82×Food & Beverages
Leisure2.51×Travel & Leisure
Child2.32×Kids & Family
Water2.54×Food & Beverages
Culture2.1×Literature
Food and drink1.7×Food & Beverages
Hobby Lobby2.84×Home & Garden
Rob Reiner3.65×Movies & TV
Christmas2.85×Kids & Family
Psychology2.4×Business & Career
New York City2.33×Travel & Leisure
Sales promotion2.43×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Non-alcoholic beverage audience
TraitClusterScore
Healthy LifestyleBALANCE1.73
Convenience OrientationPREMIUM1.66
Urban LifestyleOPEN1.64
MindfulnessBALANCE1.56
Community OrientationOPEN1.56
SpiritualityBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Non-alcoholic beverage
CountryShare
United States27.5%
United Kingdom6.6%
Germany3.7%

See Non-alcoholic beverage audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Non-alcoholic beverage have in United States?

Non-alcoholic beverage has an estimated audience of 16,920,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Non-alcoholic beverage fans?

61.9% of Non-alcoholic beverage fans are female, 38.1% are male, with an average age of 43.0 years.

Which brands do Non-alcoholic beverage fans like most?

Non-alcoholic beverage fans show strongest brand affinity for Yemen (13.5×), Coffee preparation (9.79×), and Ethiopia (9.1×) over the country average.

Where do Non-alcoholic beverage fans live in United States?

Non-alcoholic beverage fans in United States are most concentrated in California (reach 1,954,635), Texas (reach 1,496,111), and Florida (reach 1,067,152). These three regions account for the largest share of the active audience.

What other brands do Non-alcoholic beverage fans also like?

Beyond Non-alcoholic beverage itself, the audience over-indexes on Coffee preparation (9.79×), Ethiopia (9.1×), Berry (9.68×), and Roasting (8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Non-alcoholic beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.