Rascasse Audience Intelligence

Non-alcoholic beverage Audience in United States

A data profile of the people who buy, follow and care about Non-alcoholic beverage in United States — modelled from more than twelve digital signal sources. Non-alcoholic beverage has an estimated audience of 16,920,831 people in United States.

#7among Beverage in United States#1385among Topic in United States#170in Food & Beverages

The average Non-alcoholic beverage fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Yemen, Coffee preparation, Ethiopia, with strongest over-indexing on Yemen (13.5× the country average).

Demographically, the Non-alcoholic beverage audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Non-alcoholic beverage fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Yemen.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Non-alcoholic beverage profile in United States.

Audience size
16.9M
in United States
Gender
61.9%♀
38.1% male
Age
43.0
average years
Country rank
#2025
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Non-alcoholic beverage fans

61.9% are female, 38.1% are male, average age 43.0.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Non-alcoholic beverage audience in United States
MetricValue
Female61.9%
Male38.1%
Average age43.0
Estimated audience size16,920,831
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Non-alcoholic beverage audience in United States
Age bracketShare%
16-199%
20-2918%
30-3922%
40-4924%
50+26%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Non-alcoholic beverage audience comes from United States.

Worldwide audience distribution share by country for Non-alcoholic beverage
CountryShare
United States27.5%
United Kingdom6.6%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Non-alcoholic beverage audience in United States is strongest.

Fig. 05

Top regions by affinity

Non-alcoholic beverage fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~100K1.15×
02Montana~50K1.13×
03New Hampshire~70K1.12×
04South Dakota~40K1.12×
05Wisconsin~300K1.11×
06Delaware~50K1.11×
07Alaska~40K1.10×
08Idaho~90K1.09×
09North Dakota~40K1.09×
10Maine~70K1.08×
11Colorado~300K1.07×
12Minnesota~300K1.07×
13California~2M1.06×
14Iowa~100K1.06×
15Michigan~500K1.05×
16Oregon~200K1.05×
17Connecticut~200K1.05×
18Illinois~600K1.04×
19Nevada~200K1.04×
20Arizona~400K1.02×
21Washington~300K1.02×
22Texas~1.5M1.01×
23New York~1M1.01×
24Massachusetts~300K1.01×
25South Carolina~300K1.00×
26Vermont~30K1.00×
27Louisiana~200K0.99×
28Rhode Island~50K0.99×
29New Mexico~80K0.98×
30Hawaii~70K0.98×
31Pennsylvania~600K0.97×
32Missouri~300K0.97×
33Kansas~100K0.97×
34Georgia~500K0.95×
35Ohio~500K0.94×
36Washington, District of Columbia~50K0.94×
37New Jersey~400K0.93×
38Virginia~400K0.93×
39Indiana~300K0.93×
40Maryland~300K0.92×
41Oklahoma~200K0.92×
42Florida~1M0.91×
43North Carolina~500K0.91×
44Tennessee~300K0.89×
45Arkansas~100K0.89×
46Alabama~200K0.86×
47Kentucky~200K0.85×
48Utah~100K0.85×
49Mississippi~100K0.85×
50West Virginia~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Non-alcoholic beverage, United States
0.82×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Non-alcoholic beverage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Non-alcoholic beverage audience
#·InterestCategoryAffinity×
01YemenTravel & Leisure13.50×
02Coffee productionFood & Beverages12.49×
03Coffee preparationHome & Garden9.79×
04BerryFood & Beverages9.68×
05EthiopiaTravel & Leisure9.10×
06RoastingFood & Beverages8.00×
07CoffeaFood & Beverages7.82×
08Coffee beanFood & Beverages6.10×
09PapyrusPolitics & Society5.11×
10Dick Van DykeMovies & TV3.91×
11Rob ReinerMovies & TV3.65×
12ChristmasKids & Family2.85×
13Hobby LobbyHome & Garden2.84×
14WaterFood & Beverages2.54×
15LeisureTravel & Leisure2.51×
16PsychologyBusiness & Career2.40×
17New York CityTravel & Leisure2.33×
18ChildKids & Family2.32×
19CultureLiterature2.10×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Non-alcoholic beverage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Non-alcoholic beverage audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.54×
MindfulnessBALANCE2.24×
TraditionCONSERVATISM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Non-alcoholic beverage audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.15×
Social Media UsageJOY1.21×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Non-alcoholic beverage have in United States?

Non-alcoholic beverage has an estimated audience of 16,920,831 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Non-alcoholic beverage fans?

61.9% of Non-alcoholic beverage fans are female, 38.1% are male, with an average age of 43.0 years.

03

Which brands do Non-alcoholic beverage fans like most?

Non-alcoholic beverage fans show strongest brand affinity for Yemen (13.5×), Coffee preparation (9.79×), and Ethiopia (9.1×) over the country average.

04

Where do Non-alcoholic beverage fans live in United States?

Non-alcoholic beverage fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Non-alcoholic beverage fans also like?

Beyond Non-alcoholic beverage itself, the audience over-indexes on Coffee preparation (9.79×), Ethiopia (9.1×), Berry (9.68×), and Roasting (8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Non-alcoholic beverage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Non-alcoholic beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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