Rascasse Audience Intelligence

Coffea Audience in United States

A data profile of the people who buy, follow and care about Coffea in United States — modelled from more than twelve digital signal sources. Coffea has an estimated audience of 10,656,558 people in United States.

#14among Beverage in United States#2169among Topic in United States#261in Food & Beverages

The average Coffea fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, South Dakota, Texas.

Top brand affinities include Non-alcoholic beverage, Nespresso, Real property, with strongest over-indexing on Non-alcoholic beverage (7.82× the country average).

Demographically, the Coffea audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffea fan in United States is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffea profile in United States.

Audience size
10.7M
in United States
Gender
67.8%♀
32.2% male
Age
41.3
average years
Country rank
#3360
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffea fans

67.8% are female, 32.2% are male, average age 41.3.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Coffea audience in United States
MetricValue
Female67.8%
Male32.2%
Average age41.3
Estimated audience size10,656,558
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Coffea audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Coffea audience comes from United States.

Worldwide audience distribution share by country for Coffea
CountryShare
United States23.0%
Italy7.4%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffea audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffea fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~600K35.76×
02California~2M1.65×
03Nebraska~50K0.97×
04Alaska~20K0.95×
05Vermont~20K0.95×
06North Dakota~20K0.94×
07Montana~30K0.93×
08West Virginia~50K0.92×
09Hawaii~40K0.92×
10New Hampshire~40K0.92×
11Maine~40K0.92×
12Rhode Island~30K0.92×
13Delaware~30K0.92×
14Mississippi~80K0.91×
15New Mexico~50K0.91×
16Idaho~50K0.91×
17Washington, District of Columbia~30K0.91×
18Connecticut~100K0.90×
19Arkansas~80K0.90×
20Kansas~70K0.89×
21Louisiana~100K0.88×
22Oklahoma~100K0.88×
23Utah~80K0.88×
24Alabama~100K0.87×
25Nevada~90K0.87×
26South Carolina~100K0.86×
27Kentucky~100K0.85×
28Iowa~70K0.84×
29Wisconsin~100K0.83×
30Oregon~100K0.83×
31Maryland~100K0.81×
32Missouri~100K0.81×
33Tennessee~200K0.80×
34Indiana~200K0.80×
35Massachusetts~200K0.79×
36Arizona~200K0.78×
37Michigan~200K0.77×
38Ohio~200K0.73×
39Virginia~200K0.73×
40Washington~200K0.73×
41Colorado~100K0.72×
42Minnesota~100K0.72×
43New Jersey~200K0.71×
44Georgia~200K0.70×
45North Carolina~200K0.70×
46Pennsylvania~200K0.69×
47Illinois~200K0.63×
48Florida~400K0.55×
49New York~300K0.53×
50Texas~400K0.47×
Fig. 06

Affinity by region

Affinity by region — Coffea, United States
0.47×1.00×35.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffea audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages7.82×
02NespressoFood & Beverages5.88×
03CappuccinoFood & Beverages3.60×
04Web serverTechnology & Electronics3.29×
05Mineral waterFood & Beverages2.74×
06EspressoFood & Beverages2.40×
07Real propertyHome & Garden2.23×
08Microwave ovenHome & Garden2.21×
09PastryFood & Beverages2.18×
10Britney SpearsMusic & Radio2.16×
11CupcakeFood & Beverages1.84×
12Subscription business modelShopping1.82×
13GeneticsKids & Family1.80×
14Discount storesShopping1.65×
15MilkFood & Beverages1.58×
16DentistryBusiness & Career1.55×
17PharmacyBusiness & Career1.54×
18Pizza HutFood & Beverages1.53×
19RadioTechnology & Electronics1.51×
20BakeryFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffea audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Community OrientationOPEN1.58×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffea audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Social Media UsageJOY0.82×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffea have in United States?

Coffea has an estimated audience of 10,656,558 people in United States, concentrated in California and South Dakota.

02

What is the gender split and age of Coffea fans?

67.8% of Coffea fans are female, 32.2% are male, with an average age of 41.3 years.

03

Which brands do Coffea fans like most?

Coffea fans show strongest brand affinity for Non-alcoholic beverage (7.82×), Nespresso (5.88×), and Real property (2.23×) over the country average.

04

Where do Coffea fans live in United States?

Coffea fans in United States are most concentrated in California (reach ~2M), South Dakota (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Coffea fans also like?

Beyond Coffea itself, the audience over-indexes on Nespresso (5.88×), Real property (2.23×), Cappuccino (3.6×), and Britney Spears (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Coffea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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