Rascasse Audience Intelligence

Espresso Audience in United States

A data profile of the people who buy, follow and care about Espresso in United States — modelled from more than twelve digital signal sources. Espresso has an estimated audience of 16,489,662 people in United States.

#8among Beverage in United States#1422among Topic in United States#175in Food & Beverages

The average Espresso fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Specialty coffee, Cappuccino, Latte, with strongest over-indexing on Specialty coffee (8.51× the country average).

Demographically, the Espresso audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Espresso fan in United States is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Specialty coffee.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Espresso profile in United States.

Audience size
16.5M
in United States
Gender
63.2%♀
36.8% male
Age
39.2
average years
Country rank
#2089
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Espresso fans

63.2% are female, 36.8% are male, average age 39.2.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Espresso audience in United States
MetricValue
Female63.2%
Male36.8%
Average age39.2
Estimated audience size16,489,662
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Espresso audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Espresso audience comes from United States.

Worldwide audience distribution share by country for Espresso
CountryShare
United States13.1%
Japan8.7%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Espresso audience in United States is strongest.

Fig. 05

Top regions by affinity

Espresso fans by region: top regions in United States
#RegionReachAffinity×
01Washington~500K1.54×
02Nevada~200K1.52×
03Massachusetts~400K1.37×
04Hawaii~90K1.34×
05Oregon~200K1.28×
06California~2M1.23×
07Alaska~40K1.23×
08New York~1M1.22×
09New Hampshire~80K1.20×
10Rhode Island~60K1.20×
11Washington, District of Columbia~60K1.20×
12Montana~50K1.17×
13Vermont~30K1.15×
14Connecticut~200K1.13×
15Pennsylvania~600K1.09×
16Maine~60K1.08×
17Colorado~300K1.03×
18New Jersey~400K1.02×
19Illinois~600K1.01×
20Virginia~400K1.01×
21New Mexico~80K1.00×
22Idaho~80K0.99×
23Florida~1M0.96×
24Texas~1.5M0.94×
25Arizona~300K0.94×
26Maryland~300K0.94×
27South Dakota~40K0.94×
28Utah~100K0.93×
29Minnesota~200K0.91×
30North Carolina~400K0.90×
31Missouri~200K0.90×
32Louisiana~200K0.90×
33Ohio~500K0.89×
34Georgia~400K0.88×
35Kansas~100K0.88×
36Michigan~400K0.87×
37Tennessee~300K0.87×
38Nebraska~70K0.87×
39Indiana~300K0.86×
40Iowa~100K0.86×
41Delaware~40K0.86×
42Wisconsin~200K0.85×
43Kentucky~200K0.82×
44North Dakota~30K0.82×
45South Carolina~200K0.81×
46Arkansas~100K0.80×
47West Virginia~60K0.80×
48Oklahoma~100K0.79×
49Mississippi~100K0.73×
50Alabama~200K0.70×
Fig. 06

Affinity by region

Affinity by region — Espresso, United States
0.70×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Espresso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Espresso audience
#·InterestCategoryAffinity×
01Specialty coffeeFood & Beverages8.51×
02Espresso machineHome & Garden7.59×
03Coffee roastingFood & Beverages6.92×
04Iced coffeeFood & Beverages6.83×
05Flat whiteFood & Beverages6.58×
06CappuccinoFood & Beverages6.38×
07LatteFood & Beverages5.42×
08Coffee cultureFood & Beverages4.93×
09Coffee preparationHome & Garden4.61×
10Coffee beanFood & Beverages3.08×
11Trader Joe'sShopping2.31×
12Dollar TreeShopping2.00×
13Old NavyFashion & Accessoires1.92×
14Italian cuisineFood & Beverages1.91×
15Hobby LobbyHome & Garden1.81×
16CoffeehousesFood & Beverages1.81×
17StarbucksFood & Beverages1.76×
18Kohl'sShopping1.67×
19Whole Foods MarketShopping1.67×
20CostcoShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Espresso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Espresso audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.68×
Community OrientationOPEN1.67×
MindfulnessBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Espresso audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Social Media UsageJOY0.99×
Career OrientationPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Espresso have in United States?

Espresso has an estimated audience of 16,489,662 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Espresso fans?

63.2% of Espresso fans are female, 36.8% are male, with an average age of 39.2 years.

03

Which brands do Espresso fans like most?

Espresso fans show strongest brand affinity for Specialty coffee (8.51×), Cappuccino (6.38×), and Latte (5.42×) over the country average.

04

Where do Espresso fans live in United States?

Espresso fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Espresso fans also like?

Beyond Espresso itself, the audience over-indexes on Cappuccino (6.38×), Latte (5.42×), Coffee culture (4.93×), and Iced coffee (6.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Espresso audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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