Espresso Audience in United States

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Espresso has an estimated audience of 16,489,662 people in United States. 63.2% are female, 36.8% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Specialty coffee, Cappuccino, Latte, Coffee culture, Iced coffee.

The average Espresso fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Specialty coffee, Cappuccino, Latte, with strongest over-indexing on Specialty coffee (8.51× the country average). Demographically, the Espresso audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Espresso fans

Demographic split for Espresso audience in United States
MetricValue
Female63.2%
Male36.8%
Average age39.2
Estimated audience size16,489,662

Audience persona

The typical Espresso fan in United States is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Specialty coffee.

Top regions in United States

Top regions ranked by reach for Espresso in United States
RegionReachAffinity
California2,433,7221.34×
Texas1,462,8671.03×
New York1,245,1311.35×
Florida1,145,6121.03×
Illinois614,7211.12×
Pennsylvania603,5441.09×
Washington531,5511.61×
Georgia480,1040.95×
Ohio477,6950.94×
North Carolina470,8680.95×
New Jersey459,9361.1×
Massachusetts439,9581.35×
Virginia427,5291.06×
Michigan400,1510.93×
Arizona313,8650.93×
Tennessee297,5060.9×
Maryland286,0101.01×
Colorado284,2751.09×
Indiana267,3500.89×
Missouri255,1120.96×
Oregon248,7131.32×
Minnesota228,0570.97×
Wisconsin218,4780.88×
South Carolina205,7950.83×
Nevada200,1821.26×
Connecticut191,9801.16×
Louisiana184,2420.87×
Kentucky174,5330.84×
Alabama151,0230.66×
Oklahoma147,7870.81×
Utah138,3140.94×
Kansas119,3320.92×
Iowa115,5260.85×
Arkansas102,9430.76×
Hawaii97,9011.38×
Mississippi94,3300.69×
Idaho82,3651×
New Mexico77,1900.93×
Nebraska71,8960.87×
New Hampshire71,4581.1×
Washington, District of Columbia63,0501.27×
Rhode Island60,6051.15×
Maine60,2981.02×
West Virginia58,8950.77×
Montana46,6441.02×
Delaware37,1120.82×
Alaska33,2080.94×
Vermont30,8361.07×
South Dakota29,3770.77×
North Dakota24,4770.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Espresso audience
BrandAffinityCategory
Specialty coffee8.51×Food & Beverages
Cappuccino6.38×Food & Beverages
Latte5.42×Food & Beverages
Coffee culture4.93×Food & Beverages
Iced coffee6.83×Food & Beverages
Coffee preparation4.61×Home & Garden
Coffee roasting6.92×Food & Beverages
Dollar Tree2×Shopping
Old Navy1.92×Fashion & Accessoires
Hobby Lobby1.81×Home & Garden
Starbucks1.76×Food & Beverages
Kohl's1.67×Shopping
Flat white6.58×Food & Beverages
Coffeehouses1.81×Food & Beverages
Espresso machine7.59×Home & Garden
Costco1.57×Shopping
Whole Foods Market1.67×Shopping
Coffee bean3.08×Food & Beverages
Italian cuisine1.91×Food & Beverages
Culinary art1.78×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Espresso audience
TraitClusterScore
SustainabilityBALANCE1.63
Design AffinityPREMIUM1.56
IndulgenceJOY1.55
DIY MentalityTHRILL1.41
Healthy LifestyleBALANCE1.37
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Espresso
CountryShare
United States13.1%
Japan8.7%
China7.4%

See Espresso audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Espresso have in United States?

Espresso has an estimated audience of 16,489,662 people in United States, concentrated in California and Texas.

What is the gender split and age of Espresso fans?

63.2% of Espresso fans are female, 36.8% are male, with an average age of 39.2 years.

Which brands do Espresso fans like most?

Espresso fans show strongest brand affinity for Specialty coffee (8.51×), Cappuccino (6.38×), and Latte (5.42×) over the country average.

Where do Espresso fans live in United States?

Espresso fans in United States are most concentrated in California (reach 2,433,722), Texas (reach 1,462,867), and New York (reach 1,245,131). These three regions account for the largest share of the active audience.

What other brands do Espresso fans also like?

Beyond Espresso itself, the audience over-indexes on Cappuccino (6.38×), Latte (5.42×), Coffee culture (4.93×), and Iced coffee (6.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.