Rascasse Audience Intelligence

Coffee bean Audience in United States

A data profile of the people who buy, follow and care about Coffee bean in United States — modelled from more than twelve digital signal sources. Coffee bean has an estimated audience of 18,435,590 people in United States.

#1249among Topic in United States#155in Food & Beverages

The average Coffee bean fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Non-alcoholic beverage, Superman, Planet Fitness, with strongest over-indexing on Non-alcoholic beverage (6.1× the country average).

Demographically, the Coffee bean audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffee bean fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee bean profile in United States.

Audience size
18.4M
in United States
Gender
64.1%♀
35.9% male
Age
40.8
average years
Country rank
#1817
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee bean fans

64.1% are female, 35.9% are male, average age 40.8.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Coffee bean audience in United States
MetricValue
Female64.1%
Male35.9%
Average age40.8
Estimated audience size18,435,590
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Coffee bean audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Coffee bean audience comes from United States.

Worldwide audience distribution share by country for Coffee bean
CountryShare
United States17.5%
Japan9.9%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee bean audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffee bean fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~500K6.20×
02California~12M6.13×
03Nevada~900K5.25×
04Arizona~800K2.20×
05Rhode Island~50K0.92×
06Louisiana~200K0.87×
07Oregon~200K0.86×
08Washington~300K0.84×
09West Virginia~70K0.84×
10Arkansas~100K0.81×
11Texas~1M0.78×
12New York~800K0.78×
13South Dakota~30K0.78×
14Alaska~30K0.77×
15Massachusetts~300K0.76×
16North Dakota~30K0.76×
17Kansas~100K0.75×
18Idaho~70K0.74×
19Nebraska~70K0.72×
20Montana~40K0.71×
21Georgia~400K0.70×
22New Jersey~300K0.70×
23Virginia~300K0.70×
24Connecticut~100K0.70×
25Vermont~20K0.70×
26Illinois~400K0.69×
27New Mexico~60K0.69×
28New Hampshire~50K0.69×
29Pennsylvania~400K0.67×
30Utah~100K0.67×
31Maine~40K0.67×
32Oklahoma~100K0.66×
33Delaware~30K0.66×
34North Carolina~400K0.65×
35Tennessee~200K0.65×
36Mississippi~100K0.65×
37Iowa~100K0.65×
38Indiana~200K0.64×
39Colorado~200K0.64×
40Washington, District of Columbia~40K0.64×
41Michigan~300K0.63×
42Kentucky~100K0.63×
43Ohio~300K0.62×
44Missouri~200K0.62×
45Minnesota~200K0.62×
46South Carolina~200K0.61×
47Alabama~200K0.61×
48Florida~800K0.60×
49Maryland~200K0.60×
50Wisconsin~200K0.60×
Fig. 06

Affinity by region

Affinity by region — Coffee bean, United States
0.60×1.00×6.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee bean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee bean audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages6.10×
02NespressoFood & Beverages4.72×
03CaffeineFood & Beverages4.33×
04CappuccinoFood & Beverages3.50×
05EspressoFood & Beverages3.08×
06Web serverTechnology & Electronics3.07×
07Diaper bagKids & Family2.62×
08PastryFood & Beverages2.04×
09Planet FitnessSports2.01×
10InnovationBusiness & Career1.93×
11MetaphysicsBusiness & Career1.93×
12Vintage clothingFashion & Accessoires1.85×
13Britney SpearsMusic & Radio1.85×
14Subscription business modelShopping1.73×
15SupermanMovies & TV1.66×
16IKEAHome & Garden1.66×
17Italian cuisineFood & Beverages1.64×
18Take-outFood & Beverages1.62×
19GeneticsKids & Family1.59×
20Musical theatreMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee bean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee bean audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Community OrientationOPEN1.42×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee bean audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Pet OwnershipJOY0.91×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee bean have in United States?

Coffee bean has an estimated audience of 18,435,590 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coffee bean fans?

64.1% of Coffee bean fans are female, 35.9% are male, with an average age of 40.8 years.

03

Which brands do Coffee bean fans like most?

Coffee bean fans show strongest brand affinity for Non-alcoholic beverage (6.1×), Superman (1.66×), and Planet Fitness (2.01×) over the country average.

04

Where do Coffee bean fans live in United States?

Coffee bean fans in United States are most concentrated in California (reach ~12M), Texas (reach ~1M), and Nevada (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee bean fans also like?

Beyond Coffee bean itself, the audience over-indexes on Superman (1.66×), Planet Fitness (2.01×), Caffeine (4.33×), and Espresso (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Coffee bean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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