Coffee bean Audience in United States

Coffee bean logo

Coffee bean has an estimated audience of 18,435,590 people in United States. 64.1% are female, 35.9% are male, average age 40.8. Top regions: California, Texas, Nevada. Top brand affinities: Goop, Regional styles of Mexican music, Governor of Michigan, Google Home, Wok.

The average Coffee bean fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Goop, Regional styles of Mexican music, Governor of Michigan, with strongest over-indexing on Goop (16.92× the country average). Demographically, the Coffee bean audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Coffee bean fans

Demographic split for Coffee bean audience in United States
MetricValue
Female64.1%
Male35.9%
Average age40.8
Estimated audience size18,435,590

Audience persona

The typical Coffee bean fan in United States is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Coffee bean in United States
RegionReachAffinity
California13,017,2226.42×
Texas1,211,8590.76×
Nevada907,5665.09×
Florida816,1670.65×
New York806,7310.78×
Arizona800,5672.13×
Illinois445,5880.73×
Pennsylvania426,6760.69×
Georgia408,2180.72×
Hawaii405,4365.12×
Ohio398,4420.7×
North Carolina370,8180.67×
Michigan359,3630.75×
Washington357,4640.97×
New Jersey333,2460.71×
Virginia304,4420.68×
Massachusetts285,1190.78×
Tennessee248,5120.67×
Indiana216,8100.64×
Colorado212,8160.73×
Louisiana205,5940.86×
Oregon198,7860.94×
Missouri191,0430.64×
Maryland187,7870.59×
Wisconsin179,0340.65×
South Carolina168,1020.61×
Minnesota164,3770.62×
Alabama153,5890.6×
Kentucky150,9910.65×
Oklahoma134,6130.66×
Connecticut120,6780.65×
Arkansas111,2160.73×
Utah107,2000.65×
Kansas98,7170.68×
Iowa94,4630.62×
Mississippi80,5630.53×
Idaho66,6940.72×
West Virginia66,3870.77×
New Mexico63,7260.69×
Nebraska60,4310.65×
Rhode Island53,6900.91×
Maine42,2500.64×
New Hampshire41,5760.57×
Washington, District of Columbia38,4700.69×
Montana34,2700.67×
South Dakota30,2760.71×
Delaware27,4630.54×
Alaska24,1460.61×
North Dakota24,0920.64×
Wyoming16,6220.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee bean audience
BrandAffinityCategory
Goop16.92×Internet & Social Media
Regional styles of Mexican music8.17×Music & Radio
Governor of Michigan16.79×Politics & Society
Google Home12.67×Technology & Electronics
Wok12.68×Food & Beverages
Vocal harmony8.73×Music & Radio
headspace17.66×Health
Grinch7.31×Movies & TV
Hibachi13.92×Food & Beverages
Grace Slick14.81×Music & Radio
Fairy godmother12.29×Literature
Historic site6.91×Arts & Culture
Cherish (group)17.59×Music & Radio
Hipster12.48×Politics & Society
Kikar HaShabbat19.78×News
Mathcore9.5×Music & Radio
No Escape (1994 film)13.3×Movies & TV
TV Fanatic11.86×Movies & TV
Ira Glass18.67×Music & Radio
El Paso County, Colorado13.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee bean audience
TraitClusterScore
ExtroversionTHRILL1.37
Community OrientationOPEN1.36
IndulgenceJOY1.36
Healthy LifestyleBALANCE1.33
Urban LifestyleOPEN1.29
Sports ActivityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Coffee bean
CountryShare
United States17.5%
Japan9.9%
China4.6%

See Coffee bean audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Coffee bean have in United States?

Coffee bean has an estimated audience of 18,435,590 people in United States, concentrated in California and Texas.

What is the gender split and age of Coffee bean fans?

64.1% of Coffee bean fans are female, 35.9% are male, with an average age of 40.8 years.

Which brands do Coffee bean fans like most?

Coffee bean fans show strongest brand affinity for Goop (16.92×), Regional styles of Mexican music (8.17×), and Governor of Michigan (16.79×) over the country average.

Where do Coffee bean fans live in United States?

Coffee bean fans in United States are most concentrated in California (reach 13,017,222), Texas (reach 1,211,859), and Nevada (reach 907,566). These three regions account for the largest share of the active audience.

What other brands do Coffee bean fans also like?

Beyond Coffee bean itself, the audience over-indexes on Regional styles of Mexican music (8.17×), Governor of Michigan (16.79×), Google Home (12.67×), and Wok (12.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.