A data profile of the people who buy, follow and care about Coffee bean in Spain — modelled from more than twelve digital signal sources. Coffee bean has an estimated audience of 2,694,257 people in Spain.
Coffee bean has an estimated audience of 2,694,257 people in Spain. 60.7% are female, 39.3% are male, average age 44.0. Top brand affinities: Iberia (airline), WhatsApp, Nespresso, Refrigerator, Volunteering.
Top brand affinities include Iberia (airline), WhatsApp, Nespresso, with strongest over-indexing on Iberia (airline) (1.95× the country average).
Demographically, the Coffee bean audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Coffee bean fan in Spain is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Coffee bean profile in Spain.
60.7% are female, 39.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 44.0 |
| Estimated audience size | 2,694,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 31% | |
| 50+ | 25% |
of the worldwide Coffee bean audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 9.9% |
| China | 4.6% |
The strongest cross-interests of the Coffee bean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Specialty coffee | Food & Beverages | 6.15× | ||
| 02 | Nespresso | Food & Beverages | 5.10× | ||
| 03 | Iced coffee | Food & Beverages | 4.87× | ||
| 04 | Satire | Literature | 4.66× | ||
| 05 | Cappuccino | Food & Beverages | 4.36× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 4.04× | ||
| 07 | Espresso | Food & Beverages | 3.86× | ||
| 08 | Rayo Vallecano | Travel & Leisure | 3.61× | ||
| 09 | Refrigerator | Home & Garden | 3.52× | ||
| 10 | Volunteering | Politics & Society | 3.49× | ||
| 11 | Political science | Business & Career | 2.97× | ||
| 12 | Flower bouquet | Home & Garden | 2.71× | ||
| 13 | Lunch | Food & Beverages | 2.44× | ||
| 14 | Genetics | Kids & Family | 2.42× | ||
| 15 | Distilled beverage | Food & Beverages | 2.08× | ||
| 16 | Mango | Shopping | 2.07× | ||
| 17 | Internet & Social Media | 2.03× | |||
| 18 | Take-out | Food & Beverages | 1.99× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.95× | ||
| 20 | Aldi | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Community Orientation | OPEN | 1.50× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Mindfulness | BALANCE | 0.94× | |
| Price Sensitivity | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Coffee bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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