A data profile of the people who buy, follow and care about Cappuccino in Spain — modelled from more than twelve digital signal sources. Cappuccino has an estimated audience of 2,013,029 people in Spain.
The average Cappuccino fan in Spain is 44.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Starbucks, Iced coffee, Flat white, with strongest over-indexing on Starbucks (6.71× the country average).
Demographically, the Cappuccino audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cappuccino fan in Spain is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Starbucks.
The key figures that characterise the Cappuccino profile in Spain.
58.7% are female, 41.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 44.0 |
| Estimated audience size | 2,013,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 32% | |
| 50+ | 24% |
of the worldwide Cappuccino audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 10.1% |
| China | 5.9% |
Where the Cappuccino audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 7.10× | |
| 02 | Catalonia | ~500K | 1.46× | |
| 03 | Andalusia | ~500K | 1.21× | |
| 04 | Community of Madrid | ~400K | 1.19× | |
| 05 | Canary Islands | ~100K | 1.04× | |
| 06 | Comunidad Valenciana | ~200K | 0.85× | |
| 07 | La Rioja | ~10K | 0.79× | |
| 08 | Cantabria | ~20K | 0.64× | |
| 09 | Navarre | ~20K | 0.63× | |
| 10 | Extremadura | ~30K | 0.61× | |
| 11 | Galicia | ~60K | 0.59× | |
| 12 | Basque Autonomous Country | ~40K | 0.58× | |
| 13 | Region of Murcia | ~40K | 0.58× | |
| 14 | Aragon | ~30K | 0.56× | |
| 15 | Principality of Asturias | ~30K | 0.56× | |
| 16 | Castilla-La Mancha | ~40K | 0.50× | |
| 17 | Castile and León | ~40K | 0.46× |
The strongest cross-interests of the Cappuccino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flat white | Food & Beverages | 17.89× | ||
| 02 | Iced coffee | Food & Beverages | 14.49× | ||
| 03 | Coffee culture | Food & Beverages | 8.60× | ||
| 04 | Specialty coffee | Food & Beverages | 7.00× | ||
| 05 | Starbucks | Food & Beverages | 6.71× | ||
| 06 | Espresso machine | Home & Garden | 6.60× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 5.96× | ||
| 08 | Coffeemaker | Home & Garden | 5.67× | ||
| 09 | Breakfast | Food & Beverages | 5.00× | ||
| 10 | Coffee bean | Food & Beverages | 4.36× | ||
| 11 | Livemusic | Music & Radio | 4.30× | ||
| 12 | Customer service | Business & Career | 3.52× | ||
| 13 | Loterías y Apuestas del Estado | Games | 3.30× | ||
| 14 | Tea | Food & Beverages | 3.02× | ||
| 15 | IBEX 35 | Business & Career | 2.56× | ||
| 16 | Shoes | Fashion & Accessoires | 1.70× | ||
| 17 | Soccer | Sports | 1.66× | ||
| 18 | Pets | Pets & Animals | 1.60× | ||
| 19 | Hobbies and activities | Sports | 1.57× | ||
| 20 | FC Barcelona | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.66× | |
| Urban Lifestyle | OPEN | 1.80× | |
| Spirituality | BALANCE | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.97× | |
| Luxury Orientation | PREMIUM | 1.09× | |
| Price Sensitivity | PREMIUM | 1.11× |
Cappuccino has an estimated audience of 2,013,029 people in Spain, concentrated in Catalonia and Andalusia.
58.7% of Cappuccino fans are female, 41.3% are male, with an average age of 44.0 years.
Cappuccino fans show strongest brand affinity for Starbucks (6.71×), Iced coffee (14.49×), and Flat white (17.89×) over the country average.
Cappuccino fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cappuccino itself, the audience over-indexes on Iced coffee (14.49×), Flat white (17.89×), Coffee culture (8.6×), and Breakfast (5×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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