A data profile of the people who buy, follow and care about Water in Spain — modelled from more than twelve digital signal sources. Water has an estimated audience of 8,061,306 people in Spain.
Water has an estimated audience of 8,061,306 people in Spain. 58.2% are female, 41.8% are male, average age 45.2. Top brand affinities: Iberia (airline), WhatsApp, Refrigerator, Distilled beverage, Aldi.
Top brand affinities include Iberia (airline), WhatsApp, Refrigerator, with strongest over-indexing on Iberia (airline) (2.66× the country average).
Demographically, the Water audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Water fan in Spain is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Water profile in Spain.
58.2% are female, 41.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 45.2 |
| Estimated audience size | 8,061,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Water audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.57× | ||
| 02 | Refrigerator | Home & Garden | 3.57× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.57× | ||
| 04 | Betfair | Games | 3.22× | ||
| 05 | Volunteering | Politics & Society | 3.04× | ||
| 06 | Internet & Social Media | 2.71× | |||
| 07 | Iberia (airline) | Travel & Leisure | 2.66× | ||
| 08 | Distilled beverage | Food & Beverages | 2.53× | ||
| 09 | Mango | Shopping | 2.43× | ||
| 10 | Real property | Home & Garden | 2.30× | ||
| 11 | Travel website | Travel & Leisure | 2.02× | ||
| 12 | Aldi | Shopping | 2.01× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.01× | ||
| 14 | Charity and causes | Business & Career | 1.98× | ||
| 15 | Wikipedia | Internet & Social Media | 1.95× | ||
| 16 | Badoo | Internet & Social Media | 1.85× | ||
| 17 | IBEX 35 | Business & Career | 1.82× | ||
| 18 | MSN | News | 1.74× | ||
| 19 | Caixabank | Business & Career | 1.70× | ||
| 20 | Julio Iglesias | Music & Radio | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.56× | |
| Travelling | THRILL | 1.30× | |
| Risk Appetite | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.95× | |
| Mindfulness | BALANCE | 0.97× | |
| Tradition | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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