Water Audience in Spain
Water has an estimated audience of 8,061,306 people in Spain. 58.2% are female, 41.8% are male, average age 45.2. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Aldi, Julio Iglesias.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Water audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Water fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 45.2 |
| Estimated audience size | 8,061,306 |
Audience persona
The typical Water fan in Spain is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.23× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 2.88× | Shopping |
| Julio Iglesias | 2.8× | Music & Radio |
| TripAdvisor | 3.17× | Travel & Leisure |
| Movistar | 2.4× | Technology & Electronics |
| CAC 40 | 2.8× | Business & Career |
| Dentistry | 4.04× | Business & Career |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Lunch | 3.16× | Food & Beverages |
| Oncology | 5.64× | Health |
| Stradivarius | 2.13× | Shopping |
| Orange | 2.68× | Technology & Electronics |
| 1.65× | Internet & Social Media | |
| Catering | 4.5× | Food & Beverages |
| Girona | 2.77× | Sports |
| Livemusic | 2.68× | Music & Radio |
| Mapfre | 2.33× | Business & Career |
| Formentera | 4.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.21 |
| DIY Mentality | THRILL | 1.15 |
| Need for Security | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.05 |
| Travelling | THRILL | 1.04 |
| Pet Ownership | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
See Water audiences in other countries
More Beverage audiences in Spain
- Milk (6,020,608)
- Tea (5,255,727)
- Soft drinks (3,329,458)
- Espresso (2,494,874)
- Cappuccino (2,013,030)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.