A data profile of the people who buy, follow and care about Soft drinks in Spain — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 3,329,458 people in Spain.
The average Soft drinks fan in Spain is 43.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Culinary art, Gourmet Foods, Coca-Cola, with strongest over-indexing on Culinary art (1.74× the country average).
Demographically, the Soft drinks audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Soft drinks fan in Spain is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Culinary art.
The key figures that characterise the Soft drinks profile in Spain.
58.5% are female, 41.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.3 |
| Estimated audience size | 3,329,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Soft drinks audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
Where the Soft drinks audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.37× | |
| 02 | Catalonia | ~800K | 1.26× | |
| 03 | Canary Islands | ~200K | 1.23× | |
| 04 | Community of Madrid | ~700K | 1.20× | |
| 05 | La Rioja | ~20K | 1.08× | |
| 06 | Andalusia | ~600K | 0.99× | |
| 07 | Comunidad Valenciana | ~400K | 0.99× | |
| 08 | Cantabria | ~40K | 0.99× | |
| 09 | Navarre | ~40K | 0.99× | |
| 10 | Region of Murcia | ~100K | 0.98× | |
| 11 | Extremadura | ~70K | 0.97× | |
| 12 | Principality of Asturias | ~70K | 0.96× | |
| 13 | Aragon | ~80K | 0.94× | |
| 14 | Galicia | ~100K | 0.92× | |
| 15 | Castilla-La Mancha | ~100K | 0.92× | |
| 16 | Basque Autonomous Country | ~100K | 0.92× | |
| 17 | Castile and León | ~100K | 0.90× |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rowenta | Home & Garden | 6.03× | ||
| 02 | Coca-Cola | Food & Beverages | 4.70× | ||
| 03 | Newsagent's shop | News | 3.18× | ||
| 04 | White wine | Food & Beverages | 3.04× | ||
| 05 | Home Delivery | Food & Beverages | 2.99× | ||
| 06 | Idealism | Politics & Society | 2.80× | ||
| 07 | Wine tasting | Food & Beverages | 2.28× | ||
| 08 | Gourmet Foods | Food & Beverages | 2.17× | ||
| 09 | Dinner | Food & Beverages | 2.05× | ||
| 10 | Lunch | Food & Beverages | 1.91× | ||
| 11 | Diners | Food & Beverages | 1.89× | ||
| 12 | Local food | Food & Beverages | 1.82× | ||
| 13 | Cookbook | Food & Beverages | 1.76× | ||
| 14 | Culinary art | Arts & Culture | 1.74× | ||
| 15 | Healthy habits | Health | 1.69× | ||
| 16 | Customer service | Business & Career | 1.66× | ||
| 17 | Foodie | Food & Beverages | 1.58× | ||
| 18 | Burger King | Food & Beverages | 1.57× | ||
| 19 | Barbecue | Food & Beverages | 1.54× | ||
| 20 | Carrefour Express | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.73× | |
| Indulgence | JOY | 1.50× | |
| Healthy Lifestyle | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.91× | |
| Patriotism | CONSERVATISM | 0.92× | |
| DIY Mentality | THRILL | 0.98× |
Soft drinks has an estimated audience of 3,329,458 people in Spain, concentrated in Catalonia and Community of Madrid.
58.5% of Soft drinks fans are female, 41.5% are male, with an average age of 43.3 years.
Soft drinks fans show strongest brand affinity for Culinary art (1.74×), Gourmet Foods (2.17×), and Coca-Cola (4.7×) over the country average.
Soft drinks fans in Spain are most concentrated in Catalonia (reach ~800K), Community of Madrid (reach ~700K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Soft drinks itself, the audience over-indexes on Gourmet Foods (2.17×), Coca-Cola (4.7×), Newsagent's shop (3.18×), and Idealism (2.8×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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