A data profile of the people who buy, follow and care about Burger King in Spain — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 6,150,756 people in Spain.
The average Burger King fan in Spain is 36.6 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Domino's Pizza, Telepizza, Aldi, with strongest over-indexing on Domino's Pizza (2.63× the country average).
Demographically, the Burger King audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Burger King fan in Spain is balanced, around 36.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Domino's Pizza.
The key figures that characterise the Burger King profile in Spain.
53.0% are female, 47.0% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 36.6 |
| Estimated audience size | 6,150,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 12% |
of the worldwide Burger King audience comes from Spain.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
Where the Burger King audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~300K | 1.51× | |
| 02 | Comunidad Valenciana | ~900K | 1.29× | |
| 03 | Andalusia | ~1.5M | 1.28× | |
| 04 | Castilla-La Mancha | ~300K | 1.28× | |
| 05 | Community of Madrid | ~1.5M | 1.22× | |
| 06 | Region of Murcia | ~200K | 1.16× | |
| 07 | Canary Islands | ~300K | 1.09× | |
| 08 | Principality of Asturias | ~100K | 0.99× | |
| 09 | Castile and León | ~300K | 0.97× | |
| 10 | Extremadura | ~100K | 0.96× | |
| 11 | Cantabria | ~70K | 0.88× | |
| 12 | Catalonia | ~1M | 0.86× | |
| 13 | Aragon | ~100K | 0.81× | |
| 14 | Galicia | ~200K | 0.73× | |
| 15 | Navarre | ~60K | 0.72× | |
| 16 | Basque Autonomous Country | ~100K | 0.63× | |
| 17 | La Rioja | ~20K | 0.62× |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telepizza | Food & Beverages | 3.25× | ||
| 02 | Delivery order | Food & Beverages | 2.95× | ||
| 03 | French fries | Food & Beverages | 2.68× | ||
| 04 | Domino's Pizza | Food & Beverages | 2.63× | ||
| 05 | Five Guys | Food & Beverages | 2.57× | ||
| 06 | Franchising | Business & Career | 2.44× | ||
| 07 | Foster's Hollywood | Food & Beverages | 2.24× | ||
| 08 | 100 Montaditos | Food & Beverages | 2.23× | ||
| 09 | KFC | Food & Beverages | 2.11× | ||
| 10 | Papa John's Pizza | Food & Beverages | 2.07× | ||
| 11 | Ana de Armas | Movies & TV | 1.88× | ||
| 12 | Bolivia | Travel & Leisure | 1.87× | ||
| 13 | CeX (company) | Technology & Electronics | 1.80× | ||
| 14 | EDreams | Travel & Leisure | 1.72× | ||
| 15 | Aldi | Shopping | 1.60× | ||
| 16 | Cash Converters | Business & Career | 1.59× | ||
| 17 | Pasta | Food & Beverages | 1.54× | ||
| 18 | YouTube Music | Internet & Social Media | 1.54× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.53× | ||
| 20 | ALSA (bus company) | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.14× | |
| Indulgence | JOY | 1.12× | |
| Career Orientation | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.68× | |
| Mindfulness | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.72× |
Burger King's target market in Spain covers an estimated 6,150,756 people, concentrated in Andalusia and Community of Madrid.
53.0% of the Burger King audience are female, 47.0% are male, with an average age of 36.6 years.
Burger King fans show strongest brand affinity for Domino's Pizza (2.63×), Telepizza (3.25×), and Aldi (1.6×) over the country average.
Burger King fans in Spain are most concentrated in Andalusia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Burger King itself, the audience over-indexes on Telepizza (3.25×), Aldi (1.6×), Delivery order (2.95×), and Loterías y Apuestas del Estado (1.53×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.