Burger King Audience in Spain
Burger King has an estimated audience of 6,150,756 people in Spain. 53.0% are female, 47.0% are male, average age 36.6. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Telepizza, Aldi, Delivery order, Loterías y Apuestas del Estado, KFC.
The average Burger King fan in Spain is 36.6 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Telepizza, Aldi, Delivery order, with strongest over-indexing on Telepizza (3.25× the country average). Demographically, the Burger King audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Burger King fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 36.6 |
| Estimated audience size | 6,150,756 |
Audience persona
The typical Burger King fan in Spain is balanced, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Telepizza.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,552,127 | 1.28× |
| Community of Madrid | 1,262,359 | 1.22× |
| Catalonia | 953,892 | 0.86× |
| Comunidad Valenciana | 890,506 | 1.29× |
| Canary Islands | 333,340 | 1.09× |
| Castilla-La Mancha | 319,504 | 1.28× |
| Castile and León | 261,648 | 0.97× |
| Balearic Islands | 260,556 | 1.51× |
| Region of Murcia | 245,605 | 1.16× |
| Galicia | 208,802 | 0.73× |
| Basque Autonomous Country | 145,673 | 0.63× |
| Principality of Asturias | 143,493 | 0.99× |
| Aragon | 130,716 | 0.81× |
| Extremadura | 127,794 | 0.96× |
| Cantabria | 67,973 | 0.88× |
| Navarre | 55,577 | 0.72× |
| La Rioja | 24,786 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Telepizza | 3.25× | Food & Beverages |
| Aldi | 1.6× | Shopping |
| Delivery order | 2.95× | Food & Beverages |
| Loterías y Apuestas del Estado | 1.53× | Games |
| KFC | 2.11× | Food & Beverages |
| EDreams | 1.72× | Travel & Leisure |
| Ana de Armas | 1.88× | Movies & TV |
| 100 Montaditos | 2.23× | Food & Beverages |
| ALSA (bus company) | 1.52× | Cars & Mobility |
| French fries | 2.68× | Food & Beverages |
| Bolivia | 1.87× | Travel & Leisure |
| Foster's Hollywood | 2.24× | Food & Beverages |
| Cash Converters | 1.59× | Business & Career |
| Five Guys | 2.57× | Food & Beverages |
| Franchising | 2.44× | Business & Career |
| CeX (company) | 1.8× | Technology & Electronics |
| YouTube Music | 1.54× | Internet & Social Media |
| Pasta | 1.54× | Food & Beverages |
| Andy & Lucas | 1.89× | Music & Radio |
| Eurojackpot | 1.57× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.31 |
| Design Affinity | PREMIUM | 1.23 |
| Urban Lifestyle | OPEN | 1.08 |
| Social Media Usage | JOY | 1.04 |
| Community Orientation | OPEN | 1.03 |
| Indulgence | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Germany | 7.2% |
| Brazil | 5.5% |
See Burger King audiences in other countries
More Fast food restaurants audiences in Spain
- KFC (4,157,329)
- Taco Bell (2,627,395)
- McDonald's (2,156,304)
- Five Guys (1,098,943)
- Pizza Hut (983,180)
Frequently asked questions
How many fans does Burger King have in Spain?
Burger King has an estimated audience of 6,150,756 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Burger King fans?
53.0% of Burger King fans are female, 47.0% are male, with an average age of 36.6 years.
Which brands do Burger King fans like most?
Burger King fans show strongest brand affinity for Telepizza (3.25×), Aldi (1.6×), and Delivery order (2.95×) over the country average.
Where do Burger King fans live in Spain?
Burger King fans in Spain are most concentrated in Andalusia (reach 1,552,127), Community of Madrid (reach 1,262,359), and Catalonia (reach 953,892). These three regions account for the largest share of the active audience.
What other brands do Burger King fans also like?
Beyond Burger King itself, the audience over-indexes on Aldi (1.6×), Delivery order (2.95×), Loterías y Apuestas del Estado (1.53×), and KFC (2.11×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.