A data profile of the people who buy, follow and care about Diners in Spain — modelled from more than twelve digital signal sources. Diners has an estimated audience of 4,209,882 people in Spain.
Diners has an estimated audience of 4,209,882 people in Spain. 60.7% are female, 39.3% are male, average age 45.0. Top brand affinities: Fast casual restaurants, Take-out, Volunteering, Real property, Home Delivery.
Top brand affinities include Fast casual restaurants, Take-out, Volunteering, with strongest over-indexing on Fast casual restaurants (4.86× the country average).
Demographically, the Diners audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Diners fan in Spain is more female, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Fast casual restaurants.
The key figures that characterise the Diners profile in Spain.
60.7% are female, 39.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 45.0 |
| Estimated audience size | 4,209,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Diners audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vietnamese cuisine | Food & Beverages | 6.56× | ||
| 02 | Fried chicken | Food & Beverages | 5.58× | ||
| 03 | Fast casual restaurants | Food & Beverages | 4.86× | ||
| 04 | Home Delivery | Food & Beverages | 4.39× | ||
| 05 | Volunteering | Politics & Society | 3.93× | ||
| 06 | Real property | Home & Garden | 3.38× | ||
| 07 | Brunch | Food & Beverages | 3.20× | ||
| 08 | Wine tasting | Food & Beverages | 3.02× | ||
| 09 | Lunch | Food & Beverages | 2.99× | ||
| 10 | Dinner | Food & Beverages | 2.87× | ||
| 11 | Take-out | Food & Beverages | 2.74× | ||
| 12 | Breakfast | Food & Beverages | 2.74× | ||
| 13 | Fast food restaurants | Food & Beverages | 2.67× | ||
| 14 | Hamburger | Food & Beverages | 2.47× | ||
| 15 | Italian cuisine | Food & Beverages | 2.42× | ||
| 16 | Organic food | Food & Beverages | 2.26× | ||
| 17 | Aldi | Shopping | 2.01× | ||
| 18 | Distilled beverage | Food & Beverages | 1.90× | ||
| 19 | Barbecue | Food & Beverages | 1.80× | ||
| 20 | Meat | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Indulgence | JOY | 1.64× | |
| Travelling | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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