A data profile of the people who buy, follow and care about Hamburger in Spain — modelled from more than twelve digital signal sources. Hamburger has an estimated audience of 4,226,348 people in Spain.
The average Hamburger fan in Spain is 39.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Five Guys, Delivery order, Domino's Pizza, with strongest over-indexing on Five Guys (10× the country average).
Demographically, the Hamburger audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hamburger fan in Spain is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Five Guys.
The key figures that characterise the Hamburger profile in Spain.
54.0% are female, 46.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 39.7 |
| Estimated audience size | 4,226,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Hamburger audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 8.3% |
| Japan | 6.3% |
Where the Hamburger audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~300K | 2.83× | |
| 02 | Canary Islands | ~600K | 2.70× | |
| 03 | Catalonia | ~1.5M | 1.65× | |
| 04 | Comunidad Valenciana | ~600K | 1.33× | |
| 05 | Andalusia | ~900K | 1.12× | |
| 06 | Basque Autonomous Country | ~200K | 0.96× | |
| 07 | Community of Madrid | ~700K | 0.92× | |
| 08 | Cantabria | ~50K | 0.85× | |
| 09 | La Rioja | ~20K | 0.81× | |
| 10 | Principality of Asturias | ~80K | 0.77× | |
| 11 | Navarre | ~40K | 0.71× | |
| 12 | Region of Murcia | ~100K | 0.70× | |
| 13 | Aragon | ~70K | 0.66× | |
| 14 | Extremadura | ~60K | 0.65× | |
| 15 | Galicia | ~100K | 0.64× | |
| 16 | Castile and León | ~100K | 0.58× | |
| 17 | Castilla-La Mancha | ~90K | 0.51× |
The strongest cross-interests of the Hamburger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Five Guys | Food & Beverages | 10.00× | ||
| 02 | Cheeseburger | Food & Beverages | 7.27× | ||
| 03 | Fried chicken | Food & Beverages | 7.07× | ||
| 04 | French fries | Food & Beverages | 6.36× | ||
| 05 | Delivery order | Food & Beverages | 5.71× | ||
| 06 | Chicken (food) | Food & Beverages | 5.25× | ||
| 07 | Taco Bell | Food & Beverages | 4.98× | ||
| 08 | Pizza delivery | Food & Beverages | 4.87× | ||
| 09 | Beef | Food & Beverages | 4.18× | ||
| 10 | Domino's Pizza | Food & Beverages | 3.40× | ||
| 11 | Lunch | Food & Beverages | 3.26× | ||
| 12 | Local food | Food & Beverages | 3.11× | ||
| 13 | Online food ordering | Food & Beverages | 3.01× | ||
| 14 | Fast food restaurants | Food & Beverages | 2.91× | ||
| 15 | Dinner | Food & Beverages | 2.84× | ||
| 16 | McDonald's | Food & Beverages | 2.52× | ||
| 17 | Burger King | Food & Beverages | 2.51× | ||
| 18 | Take-out | Food & Beverages | 2.42× | ||
| 19 | Barbecue | Food & Beverages | 2.03× | ||
| 20 | Online shopping | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.78× | |
| Urban Lifestyle | OPEN | 1.67× | |
| Healthy Lifestyle | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Community Orientation | OPEN | 0.88× | |
| Mindfulness | BALANCE | 0.92× |
Hamburger has an estimated audience of 4,226,348 people in Spain, concentrated in Catalonia and Andalusia.
54.0% of Hamburger fans are female, 46.0% are male, with an average age of 39.7 years.
Hamburger fans show strongest brand affinity for Five Guys (10×), Delivery order (5.71×), and Domino's Pizza (3.4×) over the country average.
Hamburger fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~900K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Hamburger itself, the audience over-indexes on Delivery order (5.71×), Domino's Pizza (3.4×), French fries (6.36×), and Local food (3.11×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.