A data profile of the people who buy, follow and care about Hamburger in Brazil — modelled from more than twelve digital signal sources. Hamburger has an estimated audience of 11,682,003 people in Brazil.
The average Hamburger fan in Brazil is 38.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Riachuelo, mulheres, Vivara, with strongest over-indexing on Riachuelo (1.68× the country average).
Demographically, the Hamburger audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Hamburger fan in Brazil is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Riachuelo.
The key figures that characterise the Hamburger profile in Brazil.
60.9% are female, 39.1% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 38.1 |
| Estimated audience size | 11,682,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Hamburger audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 8.3% |
| Japan | 6.3% |
Where the Hamburger audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~300K | 1.73× | |
| 02 | Santa Catarina | ~800K | 1.44× | |
| 03 | São Paulo | ~4M | 1.38× | |
| 04 | Rio de Janeiro | ~1.5M | 1.34× | |
| 05 | Rio Grande do Norte | ~200K | 1.18× | |
| 06 | Rio Grande do Sul | ~800K | 1.13× | |
| 07 | Espírito Santo | ~300K | 1.10× | |
| 08 | Minas Gerais | ~1.5M | 1.06× | |
| 09 | Bahia | ~800K | 1.06× | |
| 10 | Paraná | ~800K | 1.06× | |
| 11 | Amapá | ~40K | 1.03× | |
| 12 | Mato Grosso do Sul | ~200K | 1.02× | |
| 13 | Pernambuco | ~500K | 1.01× | |
| 14 | Goiás | ~400K | 1.00× | |
| 15 | Ceará | ~500K | 0.94× | |
| 16 | Alagoas | ~200K | 0.94× | |
| 17 | Roraima | ~30K | 0.94× | |
| 18 | Paraíba | ~200K | 0.93× | |
| 19 | Sergipe | ~100K | 0.93× | |
| 20 | Acre | ~40K | 0.89× | |
| 21 | Maranhão | ~300K | 0.88× | |
| 22 | Tocantins | ~70K | 0.88× | |
| 23 | Amazonas | ~200K | 0.83× | |
| 24 | Piauí | ~100K | 0.83× | |
| 25 | Rondônia | ~80K | 0.82× | |
| 26 | Pará | ~300K | 0.80× | |
| 27 | Mato Grosso | ~200K | 0.79× |
The strongest cross-interests of the Hamburger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Riachuelo | Shopping | 1.68× | ||
| 02 | zap imóveis | Travel & Leisure | 1.64× | ||
| 03 | mulheres | Movies & TV | 1.63× | ||
| 04 | Corpo Saudável | Topic | 1.63× | ||
| 05 | Delivery (commerce) | Food & Beverages | 1.61× | ||
| 06 | PCI Concursos | Shopping | 1.58× | ||
| 07 | Manicure & Pedicure | Beauty & Wellness | 1.57× | ||
| 08 | Chocolate cake | Food & Beverages | 1.57× | ||
| 09 | Vivara | Pets & Animals | 1.55× | ||
| 10 | Chocolate brownie | Food & Beverages | 1.55× | ||
| 11 | Lipstick | Beauty & Wellness | 1.55× | ||
| 12 | McDonald's | Food & Beverages | 1.54× | ||
| 13 | Amaro, Friuli | POI | 1.54× | ||
| 14 | Hotmart | Shopping | 1.52× | ||
| 15 | JusBrasil | Internet & Social Media | 1.52× | ||
| 16 | Sandwich | Food & Beverages | 1.52× | ||
| 17 | Snack food | Food & Beverages | 1.51× | ||
| 18 | Burger King | Food & Beverages | 1.51× | ||
| 19 | Cupcake | Food & Beverages | 1.51× | ||
| 20 | Hair coloring | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.09× | |
| Quality Awareness | PREMIUM | 1.04× | |
| Luxury Orientation | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Tradition | CONSERVATISM | 0.73× |
Hamburger has an estimated audience of 11,682,003 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
60.9% of Hamburger fans are female, 39.1% are male, with an average age of 38.1 years.
Hamburger fans show strongest brand affinity for Riachuelo (1.68×), mulheres (1.63×), and Vivara (1.55×) over the country average.
Hamburger fans in Brazil are most concentrated in São Paulo (reach ~4M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Hamburger itself, the audience over-indexes on mulheres (1.63×), Vivara (1.55×), PCI Concursos (1.58×), and Hotmart (1.52×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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