Hamburger Audience in Brazil
Hamburger has an estimated audience of 11,682,003 people in Brazil. 60.9% are female, 39.1% are male, average age 38.1. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Riachuelo, Vivara, mulheres, PCI Concursos, Hotmart.
The average Hamburger fan in Brazil is 38.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Riachuelo, Vivara, mulheres, with strongest over-indexing on Riachuelo (1.68× the country average). Demographically, the Hamburger audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Hamburger fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 38.1 |
| Estimated audience size | 11,682,003 |
Audience persona
The typical Hamburger fan in Brazil is more female, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Riachuelo.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,199,139 | 1.38× |
| Rio de Janeiro | 1,484,640 | 1.36× |
| Minas Gerais | 1,279,119 | 1.06× |
| Bahia | 817,597 | 1.06× |
| Rio Grande do Sul | 785,912 | 1.14× |
| Santa Catarina | 784,965 | 1.47× |
| Paraná | 760,823 | 1.07× |
| Pernambuco | 540,531 | 1.01× |
| Ceará | 475,224 | 0.93× |
| Goiás | 446,174 | 1× |
| Federal District | 352,251 | 1.81× |
| Pará | 286,239 | 0.75× |
| Espírito Santo | 271,562 | 1.12× |
| Maranhão | 248,055 | 0.85× |
| Rio Grande do Norte | 239,646 | 1.23× |
| Paraíba | 213,535 | 0.91× |
| Mato Grosso do Sul | 174,206 | 1.02× |
| Alagoas | 156,504 | 0.92× |
| Mato Grosso | 156,403 | 0.71× |
| Amazonas | 155,706 | 0.77× |
| Piauí | 116,937 | 0.72× |
| Sergipe | 107,558 | 0.88× |
| Rondônia | 59,235 | 0.61× |
| Tocantins | 59,021 | 0.76× |
| Amapá | 44,919 | 1.08× |
| Roraima | 26,627 | 0.81× |
| Acre | 23,545 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Riachuelo | 1.68× | Shopping |
| Vivara | 1.55× | Pets & Animals |
| mulheres | 1.63× | Movies & TV |
| PCI Concursos | 1.58× | Shopping |
| Hotmart | 1.52× | Shopping |
| Delivery (commerce) | 1.61× | Food & Beverages |
| zap imóveis | 1.64× | Travel & Leisure |
| Snack food | 1.51× | Food & Beverages |
| Manicure & Pedicure | 1.57× | Beauty & Wellness |
| Amaro, Friuli | 1.54× | |
| Chocolate cake | 1.57× | Food & Beverages |
| Burger King | 1.51× | Food & Beverages |
| Cupcake | 1.51× | Food & Beverages |
| Hair coloring | 1.5× | Beauty & Wellness |
| JusBrasil | 1.52× | Internet & Social Media |
| McDonald's | 1.54× | Food & Beverages |
| Chocolate brownie | 1.55× | Food & Beverages |
| Lipstick | 1.55× | Beauty & Wellness |
| Corpo Saudável | 1.63× | |
| Sandwich | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.45 |
| Luxury Orientation | PREMIUM | 1.32 |
| Design Affinity | PREMIUM | 1.32 |
| Urban Lifestyle | OPEN | 1.27 |
| Quality Awareness | PREMIUM | 1.23 |
| Mindfulness | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 8.3% |
| Japan | 6.3% |
See Hamburger audiences in other countries
More Dish audiences in Brazil
- Pizza (13,334,250)
- Sandwich (8,250,071)
- Seafood (8,099,442)
- French fries (5,459,829)
- Chicken (food) (5,416,787)
Frequently asked questions
How many fans does Hamburger have in Brazil?
Hamburger has an estimated audience of 11,682,003 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Hamburger fans?
60.9% of Hamburger fans are female, 39.1% are male, with an average age of 38.1 years.
Which brands do Hamburger fans like most?
Hamburger fans show strongest brand affinity for Riachuelo (1.68×), Vivara (1.55×), and mulheres (1.63×) over the country average.
Where do Hamburger fans live in Brazil?
Hamburger fans in Brazil are most concentrated in São Paulo (reach 4,199,139), Rio de Janeiro (reach 1,484,640), and Minas Gerais (reach 1,279,119). These three regions account for the largest share of the active audience.
What other brands do Hamburger fans also like?
Beyond Hamburger itself, the audience over-indexes on Vivara (1.55×), mulheres (1.63×), PCI Concursos (1.58×), and Hotmart (1.52×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.