A data profile of the people who buy, follow and care about Chicken (food) in Brazil — modelled from more than twelve digital signal sources. Chicken (food) has an estimated audience of 5,416,786 people in Brazil.
Chicken (food) has an estimated audience of 5,416,786 people in Brazil. 63.8% are female, 36.2% are male, average age 39.0. Top brand affinities: Grilling, Barbecue, Instagram, Local food, Meat.
Top brand affinities include Grilling, Barbecue, Instagram, with strongest over-indexing on Grilling (3.67× the country average).
Demographically, the Chicken (food) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Chicken (food) fan in Brazil is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Grilling.
The key figures that characterise the Chicken (food) profile in Brazil.
63.8% are female, 36.2% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 39.0 |
| Estimated audience size | 5,416,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Chicken (food) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.3% |
| Brazil | 4.5% |
The strongest cross-interests of the Chicken (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ballantine's | Food & Beverages | 4.78× | ||
| 02 | Grilling | Food & Beverages | 3.67× | ||
| 03 | Steakhouse | Food & Beverages | 3.28× | ||
| 04 | Local food | Food & Beverages | 3.07× | ||
| 05 | Steak | Food & Beverages | 2.79× | ||
| 06 | Street food | Food & Beverages | 2.45× | ||
| 07 | Take-out | Food & Beverages | 2.41× | ||
| 08 | Barbecue | Food & Beverages | 2.14× | ||
| 09 | Meat | Food & Beverages | 1.97× | ||
| 10 | Sandwich | Food & Beverages | 1.91× | ||
| 11 | Snack food | Food & Beverages | 1.84× | ||
| 12 | Coffeehouses | Food & Beverages | 1.82× | ||
| 13 | McDonald's | Food & Beverages | 1.74× | ||
| 14 | Dinner | Food & Beverages | 1.68× | ||
| 15 | Lunch | Food & Beverages | 1.66× | ||
| 16 | Rock music | Music & Radio | 1.56× | ||
| 17 | Veganism | Food & Beverages | 1.56× | ||
| 18 | Pop music | Music & Radio | 1.55× | ||
| 19 | Hamburger | Food & Beverages | 1.54× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.71× | |
| Urban Lifestyle | OPEN | 1.57× | |
| Indulgence | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Spirituality | BALANCE | 0.84× | |
| Tradition | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chicken (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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