Rascasse Audience Intelligence

Street food Audience in Brazil

A data profile of the people who buy, follow and care about Street food in Brazil — modelled from more than twelve digital signal sources. Street food has an estimated audience of 4,055,409 people in Brazil.

#1112among Topic in Brazil#129in Food & Beverages

The average Street food fan in Brazil is 39.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Top brand affinities include Pizza, Snack food, Fried chicken, with strongest over-indexing on Pizza (2.5× the country average).

Demographically, the Street food audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Street food fan in Brazil is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Pizza.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street food profile in Brazil.

Audience size
4.1M
in Brazil
Gender
59.1%♀
40.9% male
Age
39.1
average years
Country rank
#1673
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street food fans

59.1% are female, 40.9% are male, average age 39.1.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Street food audience in Brazil
MetricValue
Female59.1%
Male40.9%
Average age39.1
Estimated audience size4,055,409
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Street food audience in Brazil
Age bracketShare%
16-1917%
20-2923%
30-3922%
40-4919%
50+20%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Street food audience comes from Brazil.

Worldwide audience distribution share by country for Street food
CountryShare
United States16.9%
India8.9%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street food audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Street food fans by region: top regions in Brazil
#RegionReachAffinity×
01Pará~300K1.93×
02São Paulo~1.5M1.31×
03Paraná~300K1.12×
04Acre~20K1.10×
05Amapá~20K1.09×
06Roraima~10K1.07×
07Rio Grande do Sul~300K1.05×
08Rio de Janeiro~400K1.03×
09Rondônia~30K1.02×
10Tocantins~30K1.02×
11Sergipe~40K0.98×
12Piauí~50K0.97×
13Amazonas~70K0.96×
14Federal District~60K0.96×
15Alagoas~60K0.96×
16Espírito Santo~80K0.95×
17Rio Grande do Norte~60K0.95×
18Mato Grosso do Sul~60K0.95×
19Paraíba~80K0.94×
20Goiás~100K0.93×
21Maranhão~90K0.93×
22Mato Grosso~70K0.93×
23Santa Catarina~200K0.89×
24Ceará~200K0.89×
25Pernambuco~200K0.88×
26Minas Gerais~400K0.86×
27Bahia~200K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street food audience
#·InterestCategoryAffinity×
01Coca-Cola ZeroFood & Beverages7.46×
02Fried chickenFood & Beverages6.67×
03German cuisineFood & Beverages2.99×
04French friesFood & Beverages2.52×
05PizzaFood & Beverages2.50×
06Chicken (food)Food & Beverages2.45×
07Local foodFood & Beverages2.39×
08Spanish cuisineFood & Beverages2.29×
09Snack foodFood & Beverages2.23×
10Latin American cuisineFood & Beverages2.22×
11GrillingFood & Beverages2.19×
12SandwichFood & Beverages2.09×
13Customer serviceBusiness & Career2.09×
14Chocolate cakeFood & Beverages1.84×
15Scooby-DooMovies & TV1.70×
16HamburgerFood & Beverages1.69×
17EatingFood & Beverages1.61×
18MeatFood & Beverages1.59×
19CandyFood & Beverages1.55×
20DessertsFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street food audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.43×
Community OrientationOPEN1.41×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street food audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.93×
Early Adopter MentalityPOWER0.94×
Career OrientationPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street food have in Brazil?

Street food has an estimated audience of 4,055,409 people in Brazil, concentrated in São Paulo and Rio de Janeiro.

02

What is the gender split and age of Street food fans?

59.1% of Street food fans are female, 40.9% are male, with an average age of 39.1 years.

03

Which brands do Street food fans like most?

Street food fans show strongest brand affinity for Pizza (2.5×), Snack food (2.23×), and Fried chicken (6.67×) over the country average.

04

Where do Street food fans live in Brazil?

Street food fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Street food fans also like?

Beyond Street food itself, the audience over-indexes on Snack food (2.23×), Fried chicken (6.67×), German cuisine (2.99×), and Scooby-Doo (1.7×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

See Street food audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Street food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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