A data profile of the people who buy, follow and care about Sandwich in Brazil — modelled from more than twelve digital signal sources. Sandwich has an estimated audience of 8,250,071 people in Brazil.
The average Sandwich fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Federal District.
Top brand affinities include Neighbors 2: Sorority Rising, Burger King, Meat, with strongest over-indexing on Neighbors 2: Sorority Rising (10097.97× the country average).
Demographically, the Sandwich audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Sandwich fan in Brazil is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Neighbors 2: Sorority Rising.
The key figures that characterise the Sandwich profile in Brazil.
63.7% are female, 36.3% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 39.2 |
| Estimated audience size | 8,250,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Sandwich audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 6.2% |
| Japan | 6.2% |
Where the Sandwich audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~700K | 5.40× | |
| 02 | São Paulo | ~6M | 2.80× | |
| 03 | Espírito Santo | ~400K | 2.13× | |
| 04 | Rio de Janeiro | ~1.5M | 1.81× | |
| 05 | Rio Grande do Norte | ~200K | 1.37× | |
| 06 | Amazonas | ~200K | 1.33× | |
| 07 | Bahia | ~600K | 1.12× | |
| 08 | Maranhão | ~200K | 1.11× | |
| 09 | Paraná | ~500K | 0.96× | |
| 10 | Pará | ~300K | 0.94× | |
| 11 | Pernambuco | ~300K | 0.87× | |
| 12 | Roraima | ~20K | 0.86× | |
| 13 | Acre | ~20K | 0.85× | |
| 14 | Amapá | ~20K | 0.83× | |
| 15 | Ceará | ~300K | 0.75× | |
| 16 | Santa Catarina | ~300K | 0.73× | |
| 17 | Tocantins | ~40K | 0.72× | |
| 18 | Rondônia | ~50K | 0.71× | |
| 19 | Sergipe | ~60K | 0.67× | |
| 20 | Rio Grande do Sul | ~300K | 0.64× | |
| 21 | Alagoas | ~80K | 0.63× | |
| 22 | Piauí | ~70K | 0.63× | |
| 23 | Mato Grosso do Sul | ~80K | 0.62× | |
| 24 | Paraíba | ~100K | 0.58× | |
| 25 | Minas Gerais | ~500K | 0.55× | |
| 26 | Mato Grosso | ~80K | 0.54× | |
| 27 | Goiás | ~100K | 0.47× |
The strongest cross-interests of the Sandwich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neighbors 2: Sorority Rising | Movies & TV | 10097.97× | ||
| 02 | Cheeseburger | Food & Beverages | 2.84× | ||
| 03 | KFC | Food & Beverages | 2.65× | ||
| 04 | French fries | Food & Beverages | 2.18× | ||
| 05 | Pizza Hut | Food & Beverages | 2.15× | ||
| 06 | Burger King | Food & Beverages | 2.13× | ||
| 07 | Chicken (food) | Food & Beverages | 1.91× | ||
| 08 | Delivery order | Food & Beverages | 1.81× | ||
| 09 | Take-out | Food & Beverages | 1.78× | ||
| 10 | Beef | Food & Beverages | 1.75× | ||
| 11 | Online food ordering | Food & Beverages | 1.75× | ||
| 12 | Local food | Food & Beverages | 1.72× | ||
| 13 | Breakfast | Food & Beverages | 1.71× | ||
| 14 | Bolivia | Travel & Leisure | 1.63× | ||
| 15 | McDonald's | Food & Beverages | 1.62× | ||
| 16 | Subway | Food & Beverages | 1.59× | ||
| 17 | Hamburger | Food & Beverages | 1.56× | ||
| 18 | Seafood | Food & Beverages | 1.55× | ||
| 19 | Meat | Food & Beverages | 1.54× | ||
| 20 | Snack food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.06× | |
| Pet Ownership | JOY | 1.00× | |
| Quality Awareness | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Tradition | CONSERVATISM | 0.76× |
Sandwich has an estimated audience of 8,250,071 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
63.7% of Sandwich fans are female, 36.3% are male, with an average age of 39.2 years.
Sandwich fans show strongest brand affinity for Neighbors 2: Sorority Rising (10097.97×), Burger King (2.13×), and Meat (1.54×) over the country average.
Sandwich fans in Brazil are most concentrated in São Paulo (reach ~6M), Rio de Janeiro (reach ~1.5M), and Federal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Sandwich itself, the audience over-indexes on Burger King (2.13×), Meat (1.54×), McDonald's (1.62×), and Hamburger (1.56×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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