A data profile of the people who buy, follow and care about Delivery order in Brazil — modelled from more than twelve digital signal sources. Delivery order has an estimated audience of 4,650,287 people in Brazil.
Delivery order has an estimated audience of 4,650,287 people in Brazil. 62.4% are female, 37.6% are male, average age 38.7. Top brand affinities: Local food, Instagram, Barbecue, Nonprofit organization, Rock music.
Top brand affinities include Local food, Instagram, Barbecue, with strongest over-indexing on Local food (3.85× the country average).
Demographically, the Delivery order audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Delivery order fan in Brazil is more female, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Local food.
The key figures that characterise the Delivery order profile in Brazil.
62.4% are female, 37.6% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 38.7 |
| Estimated audience size | 4,650,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Delivery order audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.8% |
| India | 7.0% |
| Brazil | 6.3% |
The strongest cross-interests of the Delivery order audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Five Guys | Food & Beverages | 13.84× | ||
| 02 | Local food | Food & Beverages | 3.85× | ||
| 03 | Domino's Pizza | Food & Beverages | 3.43× | ||
| 04 | Pizza Hut | Food & Beverages | 3.20× | ||
| 05 | Nonprofit organization | Politics & Society | 2.86× | ||
| 06 | Charitable organization | Politics & Society | 2.75× | ||
| 07 | Take-out | Food & Beverages | 2.39× | ||
| 08 | Grilling | Food & Beverages | 2.28× | ||
| 09 | Barbecue | Food & Beverages | 1.99× | ||
| 10 | McDonald's | Food & Beverages | 1.95× | ||
| 11 | JusBrasil | Internet & Social Media | 1.77× | ||
| 12 | Lojas Renner | Fashion & Accessoires | 1.72× | ||
| 13 | Snack food | Food & Beverages | 1.66× | ||
| 14 | PCI Concursos | Shopping | 1.64× | ||
| 15 | Coffeehouses | Food & Beverages | 1.64× | ||
| 16 | WebMotors | Cars & Mobility | 1.59× | ||
| 17 | mulheres | Movies & TV | 1.59× | ||
| 18 | Internet & Social Media | 1.54× | |||
| 19 | Pop music | Music & Radio | 1.54× | ||
| 20 | Rock music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.07× | |
| Family Orientation | CONSERVATISM | 1.52× | |
| Urban Lifestyle | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Spirituality | BALANCE | 0.63× | |
| Tradition | CONSERVATISM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Delivery order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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