Rascasse Audience Intelligence

Delivery order Audience in Germany

A data profile of the people who buy, follow and care about Delivery order in Germany — modelled from more than twelve digital signal sources. Delivery order has an estimated audience of 1,013,351 people in Germany.

#137among Touchpoint in Germany#314in Food & Beverages

The average Delivery order fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sunday Brunch, Dinner, Take-out, with strongest over-indexing on Sunday Brunch (27.02× the country average).

Demographically, the Delivery order audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Delivery order fan in Germany is balanced, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sunday Brunch.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delivery order profile in Germany.

Audience size
1M
in Germany
Gender
54.5%♀
45.5% male
Age
34.9
average years
Country rank
#6449
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delivery order fans

54.5% are female, 45.5% are male, average age 34.9.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Delivery order audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age34.9
Estimated audience size1,013,351
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Delivery order audience in Germany
Age bracketShare%
16-1929%
20-2922%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Delivery order audience comes from Germany.

Worldwide audience distribution share by country for Delivery order
CountryShare
United States11.8%
India7.0%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delivery order audience in Germany is strongest.

Fig. 05

Top regions by affinity

Delivery order fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.62×
02Mecklenburg-Vorpommern~20K1.20×
03Schleswig-Holstein~40K1.00×
04Hamburg~20K1.00×
05Rheinland-Pfalz~50K0.97×
06Sachsen~50K0.95×
07Berlin~40K0.92×
08Niedersachsen~90K0.89×
09Hessen~70K0.88×
10Baden-Württemberg~100K0.87×
11Bayern~100K0.86×
12Nordrhein-Westfalen~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Delivery order, Germany
0.83×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delivery order audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delivery order audience
#·InterestCategoryAffinity×
01Sunday BrunchKids & Family27.02×
02Home DeliveryFood & Beverages22.41×
03Online food orderingFood & Beverages16.51×
04Fish and chipsFood & Beverages15.56×
05DinnerFood & Beverages15.33×
06Take-outFood & Beverages15.08×
07Papa John's PizzaFood & Beverages14.77×
08BrunchFood & Beverages13.94×
09Chinese cuisineFood & Beverages11.42×
10Dua LipaMusic & Radio10.98×
11LunchFood & Beverages10.00×
12McCaféFood & Beverages7.92×
13Five GuysFood & Beverages7.73×
14Mediterranean cuisineFood & Beverages7.58×
15Gourmet FoodsFood & Beverages7.26×
16BreakfastFood & Beverages6.96×
17SausageFood & Beverages6.68×
18SeafoodFood & Beverages4.00×
19LivemusicMusic & Radio3.48×
20Fast foodFood & Beverages3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delivery order audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delivery order audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.75×
IndulgenceJOY2.26×
Quality AwarenessPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delivery order audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.90×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Delivery order have in Germany?

Delivery order has an estimated audience of 1,013,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Delivery order fans?

54.5% of Delivery order fans are female, 45.5% are male, with an average age of 34.9 years.

03

Which brands do Delivery order fans like most?

Delivery order fans show strongest brand affinity for Sunday Brunch (27.02×), Dinner (15.33×), and Take-out (15.08×) over the country average.

04

Where do Delivery order fans live in Germany?

Delivery order fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Delivery order fans also like?

Beyond Delivery order itself, the audience over-indexes on Dinner (15.33×), Take-out (15.08×), Online food ordering (16.51×), and Brunch (13.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Delivery order audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Delivery order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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