Delivery order Audience in Germany

Delivery order logo

Delivery order has an estimated audience of 1,013,351 people in Germany. 54.5% are female, 45.5% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Mecklenburg-Vorpommern. Top brand affinities: Oktay Kaynarca, Artistic inspiration, Progressive rock, Product design, Home Delivery.

The average Delivery order fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Mecklenburg-Vorpommern. Top brand affinities include Oktay Kaynarca, Artistic inspiration, Progressive rock, with strongest over-indexing on Oktay Kaynarca (10.59× the country average). Demographically, the Delivery order audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Delivery order fans

Demographic split for Delivery order audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age34.9
Estimated audience size1,013,351

Audience persona

The typical Delivery order fan in Germany is balanced, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Oktay Kaynarca.

Top regions in Germany

Top regions ranked by reach for Delivery order in Germany
RegionReachAffinity
Nordrhein-Westfalen43,5480.2×
Rheinland-Pfalz42,5060.84×
Mecklenburg-Vorpommern39,5832.05×
Bremen37,8054.36×
Baden-Württemberg37,3750.27×
Niedersachsen37,1760.38×
Schleswig-Holstein36,405
Bayern36,1570.22×
Sachsen35,3050.71×
Hessen33,1730.43×
Berlin24,8740.55×
Hamburg22,867

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delivery order audience
BrandAffinityCategory
Oktay Kaynarca10.59×Movies & TV
Artistic inspiration1.67×Arts & Culture
Progressive rock1.9×Music & Radio
Product design1.69×Business & Career
Home Delivery2.33×Food & Beverages
Hauser & Wirth6.82×Arts & Culture
Nurse education1.92×Kids & Family
International University of Business Agriculture and Technology3.58×Business & Career
Natural rubber1.58×Cars & Mobility
Ireen Sheer1.91×Music & Radio
Bank account1.9×Business & Career
The Soft Skin13.2×Business & Career
Information sensitivity3.21×Technology & Electronics
Bounce (film)6.02×Movies & TV
Sixx1.86×Movies & TV
Cachorro1.99×Pets & Animals
Jacob Tremblay2.55×Movies & TV
Superior Hiking Trail5.63×Travel & Leisure
Jaguar F-Pace3.12×Cars & Mobility
Hypothec2.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delivery order audience
TraitClusterScore
Convenience OrientationPREMIUM3.37
IndulgenceJOY2.15
SustainabilityBALANCE1.58
Luxury OrientationPREMIUM1.55
Sports ActivityPOWER1.54
Quality AwarenessPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Delivery order
CountryShare
United States11.8%
India7.0%
Brazil6.3%

See Delivery order audiences in other countries

More Food & Beverages audiences in Germany

Frequently asked questions

How many fans does Delivery order have in Germany?

Delivery order has an estimated audience of 1,013,351 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

What is the gender split and age of Delivery order fans?

54.5% of Delivery order fans are female, 45.5% are male, with an average age of 34.9 years.

Which brands do Delivery order fans like most?

Delivery order fans show strongest brand affinity for Oktay Kaynarca (10.59×), Artistic inspiration (1.67×), and Progressive rock (1.9×) over the country average.

Where do Delivery order fans live in Germany?

Delivery order fans in Germany are most concentrated in Nordrhein-Westfalen (reach 43,548), Rheinland-Pfalz (reach 42,506), and Mecklenburg-Vorpommern (reach 39,583). These three regions account for the largest share of the active audience.

What other brands do Delivery order fans also like?

Beyond Delivery order itself, the audience over-indexes on Artistic inspiration (1.67×), Progressive rock (1.9×), Product design (1.69×), and Home Delivery (2.33×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Delivery order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.