Delivery order Audience in Germany
Delivery order has an estimated audience of 1,013,351 people in Germany. 54.5% are female, 45.5% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Mecklenburg-Vorpommern. Top brand affinities: Online food ordering, Livemusic, Home Delivery, Fast food, Chinese cuisine.
The average Delivery order fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Mecklenburg-Vorpommern. Top brand affinities include Online food ordering, Livemusic, Home Delivery, with strongest over-indexing on Online food ordering (13.33× the country average). Demographically, the Delivery order audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Delivery order fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 34.9 |
| Estimated audience size | 1,013,351 |
Audience persona
The typical Delivery order fan in Germany is balanced, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Online food ordering.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 43,548 | 0.2× |
| Rheinland-Pfalz | 42,506 | 0.84× |
| Mecklenburg-Vorpommern | 39,583 | 2.05× |
| Bremen | 37,805 | 4.36× |
| Baden-Württemberg | 37,375 | 0.27× |
| Niedersachsen | 37,176 | 0.38× |
| Schleswig-Holstein | 36,405 | 1× |
| Bayern | 36,157 | 0.22× |
| Sachsen | 35,305 | 0.71× |
| Hessen | 33,173 | 0.43× |
| Berlin | 24,874 | 0.55× |
| Hamburg | 22,867 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online food ordering | 13.33× | Food & Beverages |
| Livemusic | 6.83× | Music & Radio |
| Home Delivery | 15.69× | Food & Beverages |
| Fast food | 4.25× | Food & Beverages |
| Chinese cuisine | 8.52× | Food & Beverages |
| Car wash | 7.03× | Cars & Mobility |
| Dua Lipa | 8.71× | Music & Radio |
| L'Osteria | 8.06× | Food & Beverages |
| Gourmet Foods | 6.65× | Food & Beverages |
| Natural foods | 5.31× | Food & Beverages |
| Indeed.com | 3.49× | Business & Career |
| Mediterranean cuisine | 6.25× | Food & Beverages |
| Burger King | 2.75× | Food & Beverages |
| Ariana Grande | 4.69× | Music & Radio |
| Sausage | 5.4× | Food & Beverages |
| Hermès | 2.4× | Fashion & Accessoires |
| Ice cream | 4.79× | Food & Beverages |
| Spiegel Online | 1.87× | News |
| Priyanka Chopra | 10.41× | Movies & TV |
| Do it yourself (DIY) | 1.9× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.37 |
| Indulgence | JOY | 2.15 |
| Sustainability | BALANCE | 1.58 |
| Luxury Orientation | PREMIUM | 1.55 |
| Sports Activity | POWER | 1.54 |
| Quality Awareness | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| India | 7.0% |
| Brazil | 6.3% |
See Delivery order audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Delivery order have in Germany?
Delivery order has an estimated audience of 1,013,351 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Delivery order fans?
54.5% of Delivery order fans are female, 45.5% are male, with an average age of 34.9 years.
Which brands do Delivery order fans like most?
Delivery order fans show strongest brand affinity for Online food ordering (13.33×), Livemusic (6.83×), and Home Delivery (15.69×) over the country average.
Where do Delivery order fans live in Germany?
Delivery order fans in Germany are most concentrated in Nordrhein-Westfalen (reach 43,548), Rheinland-Pfalz (reach 42,506), and Mecklenburg-Vorpommern (reach 39,583). These three regions account for the largest share of the active audience.
What other brands do Delivery order fans also like?
Beyond Delivery order itself, the audience over-indexes on Livemusic (6.83×), Home Delivery (15.69×), Fast food (4.25×), and Chinese cuisine (8.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Delivery order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.