Fish and chips Audience in Germany
Fish and chips has an estimated audience of 440,118 people in Germany. 55.4% are female, 44.6% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Take-out, Full breakfast, Gourmet Foods, Chicken (food), Coca-Cola Zero.
The average Fish and chips fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Take-out, Full breakfast, Gourmet Foods, with strongest over-indexing on Take-out (15.96× the country average). Demographically, the Fish and chips audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Fish and chips fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 37.2 |
| Estimated audience size | 440,118 |
Audience persona
The typical Fish and chips fan in Germany is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Take-out.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,333 | 0.97× |
| Bayern | 79,122 | 1.12× |
| Baden-Württemberg | 57,446 | 0.96× |
| Hessen | 39,200 | 1.17× |
| Niedersachsen | 38,462 | 0.9× |
| Berlin | 27,123 | 1.38× |
| Schleswig-Holstein | 19,244 | 1.22× |
| Rheinland-Pfalz | 18,664 | 0.85× |
| Hamburg | 16,765 | 1.69× |
| Sachsen | 15,688 | 0.73× |
| Brandenburg | 11,688 | 0.86× |
| Mecklenburg-Vorpommern | 9,120 | 1.09× |
| Thüringen | 7,898 | 0.7× |
| Sachsen-Anhalt | 7,166 | 0.63× |
| Saarland | 4,388 | 0.81× |
| Bremen | 3,562 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Take-out | 15.96× | Food & Beverages |
| Full breakfast | 34.25× | Food & Beverages |
| Gourmet Foods | 14.11× | Food & Beverages |
| Chicken (food) | 15.94× | Food & Beverages |
| Coca-Cola Zero | 49.06× | Food & Beverages |
| Chocolate cake | 13.25× | Food & Beverages |
| Snacking | 14.43× | Food & Beverages |
| Foodservice | 12.24× | Food & Beverages |
| Cookbook | 7.99× | Food & Beverages |
| Home Delivery | 19.32× | Food & Beverages |
| Online food ordering | 12.02× | Food & Beverages |
| Pizza delivery | 15.78× | Food & Beverages |
| French fries | 11.45× | Food & Beverages |
| Cooking show | 8.57× | Food & Beverages |
| Discounting | 6.88× | Shopping |
| Fast casual restaurants | 9.18× | Food & Beverages |
| Cheeseburger | 13.81× | Food & Beverages |
| Local food | 5.64× | Food & Beverages |
| Delivery order | 15.56× | Food & Beverages |
| Lunch | 7.09× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.93 |
| Indulgence | JOY | 3.13 |
| Travelling | THRILL | 2.04 |
| Luxury Orientation | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.45 |
| Sports Activity | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 18.0% |
| Italy | 6.1% |
See Fish and chips audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Fish and chips have in Germany?
Fish and chips has an estimated audience of 440,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fish and chips fans?
55.4% of Fish and chips fans are female, 44.6% are male, with an average age of 37.2 years.
Which brands do Fish and chips fans like most?
Fish and chips fans show strongest brand affinity for Take-out (15.96×), Full breakfast (34.25×), and Gourmet Foods (14.11×) over the country average.
Where do Fish and chips fans live in Germany?
Fish and chips fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,333), Bayern (reach 79,122), and Baden-Württemberg (reach 57,446). These three regions account for the largest share of the active audience.
What other brands do Fish and chips fans also like?
Beyond Fish and chips itself, the audience over-indexes on Full breakfast (34.25×), Gourmet Foods (14.11×), Chicken (food) (15.94×), and Coca-Cola Zero (49.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fish and chips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.