Rascasse Audience Intelligence

Fish and chips Audience in Germany

A data profile of the people who buy, follow and care about Fish and chips in Germany — modelled from more than twelve digital signal sources. Fish and chips has an estimated audience of 440,118 people in Germany.

#65among Dish in Germany#4994among Topic in Germany#633in Food & Beverages

The average Fish and chips fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Take-out, Full breakfast, Gourmet Foods, with strongest over-indexing on Take-out (15.96× the country average).

Demographically, the Fish and chips audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fish and chips fan in Germany is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Take-out.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fish and chips profile in Germany.

Audience size
440K
in Germany
Gender
55.4%♀
44.6% male
Age
37.2
average years
Country rank
#12980
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fish and chips fans

55.4% are female, 44.6% are male, average age 37.2.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Fish and chips audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age37.2
Estimated audience size440,118
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Fish and chips audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Fish and chips audience comes from Germany.

Worldwide audience distribution share by country for Fish and chips
CountryShare
United States20.6%
United Kingdom18.0%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fish and chips audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fish and chips fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.65×
02Berlin~30K1.35×
03Schleswig-Holstein~20K1.23×
04Mecklenburg-Vorpommern~10K1.17×
05Hessen~40K1.12×
06Bayern~80K1.09×
07Bremen~4K1.02×
08Nordrhein-Westfalen~90K0.92×
09Baden-Württemberg~50K0.91×
10Brandenburg~10K0.87×
11Saarland~5K0.86×
12Niedersachsen~40K0.85×
13Rheinland-Pfalz~20K0.85×
14Thüringen~9K0.76×
15Sachsen~20K0.74×
16Sachsen-Anhalt~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Fish and chips, Germany
0.68×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fish and chips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fish and chips audience
#·InterestCategoryAffinity×
01Coca-Cola ZeroFood & Beverages49.06×
02Full breakfastFood & Beverages34.25×
03Martha StewartBusiness & Career27.85×
04Home DeliveryFood & Beverages19.32×
05Take-outFood & Beverages15.96×
06Chicken (food)Food & Beverages15.94×
07Pizza deliveryFood & Beverages15.78×
08SnackingFood & Beverages14.43×
09Gourmet FoodsFood & Beverages14.11×
10CheeseburgerFood & Beverages13.81×
11Chocolate cakeFood & Beverages13.25×
12FoodserviceFood & Beverages12.24×
13Online food orderingFood & Beverages12.02×
14French friesFood & Beverages11.45×
15Fast casual restaurantsFood & Beverages9.18×
16Cooking showFood & Beverages8.57×
17Haus des DönersFood & Beverages8.51×
18CookbookFood & Beverages7.99×
19DiscountingShopping6.88×
20Local foodFood & Beverages5.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fish and chips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fish and chips audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.39×
IndulgenceJOY4.30×
Urban LifestyleOPEN2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fish and chips audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
SpiritualityBALANCE0.94×
Community OrientationOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fish and chips have in Germany?

Fish and chips has an estimated audience of 440,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fish and chips fans?

55.4% of Fish and chips fans are female, 44.6% are male, with an average age of 37.2 years.

03

Which brands do Fish and chips fans like most?

Fish and chips fans show strongest brand affinity for Take-out (15.96×), Full breakfast (34.25×), and Gourmet Foods (14.11×) over the country average.

04

Where do Fish and chips fans live in Germany?

Fish and chips fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Fish and chips fans also like?

Beyond Fish and chips itself, the audience over-indexes on Full breakfast (34.25×), Gourmet Foods (14.11×), Chicken (food) (15.94×), and Coca-Cola Zero (49.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Fish and chips audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fish and chips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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