Rascasse Audience Intelligence

Pasta Audience in Germany

A data profile of the people who buy, follow and care about Pasta in Germany — modelled from more than twelve digital signal sources. Pasta has an estimated audience of 4,336,553 people in Germany.

#4among Dish in Germany#824among Topic in Germany#70in Food & Beverages

The average Pasta fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gute Zeiten, schlechte Zeiten, Low-carbohydrate diet, Ernsting's family, with strongest over-indexing on Gute Zeiten, schlechte Zeiten (1.7× the country average).

Demographically, the Pasta audience skews more female with an average age of 39.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pasta fan in Germany is more female, around 39.5 years old, with strong DIY Mentality tendencies and a notable affinity for Gute Zeiten, schlechte Zeiten.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pasta profile in Germany.

Audience size
4.3M
in Germany
Gender
68.4%♀
31.6% male
Age
39.5
average years
Country rank
#1331
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pasta fans

68.4% are female, 31.6% are male, average age 39.5.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Pasta audience in Germany
MetricValue
Female68.4%
Male31.6%
Average age39.5
Estimated audience size4,336,553
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Pasta audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Pasta audience comes from Germany.

Worldwide audience distribution share by country for Pasta
CountryShare
United States20.1%
Italy11.7%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pasta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pasta fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.69×
02Hamburg~100K1.30×
03Bayern~800K1.16×
04Hessen~400K1.15×
05Baden-Württemberg~700K1.12×
06Bremen~40K1.11×
07Nordrhein-Westfalen~1M1.09×
08Rheinland-Pfalz~200K1.01×
09Saarland~50K0.97×
10Niedersachsen~400K0.94×
11Sachsen~200K0.82×
12Schleswig-Holstein~100K0.82×
13Sachsen-Anhalt~80K0.75×
14Thüringen~80K0.74×
15Brandenburg~100K0.73×
16Mecklenburg-Vorpommern~60K0.67×
Fig. 06

Affinity by region

Affinity by region — Pasta, Germany
0.67×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pasta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pasta audience
#·InterestCategoryAffinity×
01Delivery orderFood & Beverages2.53×
02Low-carbohydrate dietFood & Beverages1.89×
03Sunday BrunchKids & Family1.82×
04Take-outFood & Beverages1.76×
05Mediterranean cuisineFood & Beverages1.76×
06Gute Zeiten, schlechte ZeitenMovies & TV1.70×
07Dish (food)Food & Beverages1.70×
08Kitchen stoveHome & Garden1.68×
09Culinary artArts & Culture1.67×
10Alles was zähltMovies & TV1.67×
11Bauer sucht FrauMovies & TV1.67×
12CarbohydrateHealth1.65×
13KetoneHealth1.60×
14In Touch WeeklyNews1.59×
15Online food orderingFood & Beverages1.57×
16BrunchFood & Beverages1.55×
17KitchenwareHome & Garden1.54×
18ThermomixHome & Garden1.52×
19Ernsting's familyShopping1.51×
20Storm of LoveMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pasta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pasta audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.00×
Family OrientationCONSERVATISM1.00×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pasta audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
PatriotismCONSERVATISM0.74×
Urban LifestyleOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pasta have in Germany?

Pasta has an estimated audience of 4,336,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pasta fans?

68.4% of Pasta fans are female, 31.6% are male, with an average age of 39.5 years.

03

Which brands do Pasta fans like most?

Pasta fans show strongest brand affinity for Gute Zeiten, schlechte Zeiten (1.7×), Low-carbohydrate diet (1.89×), and Ernsting's family (1.51×) over the country average.

04

Where do Pasta fans live in Germany?

Pasta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Pasta fans also like?

Beyond Pasta itself, the audience over-indexes on Low-carbohydrate diet (1.89×), Ernsting's family (1.51×), Take-out (1.76×), and Culinary art (1.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Pasta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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