Pasta Audience in Germany
Pasta has an estimated audience of 4,336,553 people in Germany. 68.4% are female, 31.6% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Gute Zeiten, schlechte Zeiten, Low-carbohydrate diet, Take-out, Culinary art.
The average Pasta fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Gute Zeiten, schlechte Zeiten, Low-carbohydrate diet, with strongest over-indexing on Gala (1.54× the country average). Demographically, the Pasta audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pasta fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 39.5 |
| Estimated audience size | 4,336,553 |
Audience persona
The typical Pasta fan in Germany is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,051,965 | 1.11× |
| Bayern | 825,459 | 1.18× |
| Baden-Württemberg | 671,978 | 1.14× |
| Niedersachsen | 397,623 | 0.94× |
| Hessen | 378,092 | 1.14× |
| Berlin | 346,364 | 1.79× |
| Rheinland-Pfalz | 220,347 | 1.01× |
| Sachsen | 172,956 | 0.81× |
| Hamburg | 129,098 | 1.32× |
| Schleswig-Holstein | 126,281 | 0.81× |
| Brandenburg | 97,573 | 0.73× |
| Sachsen-Anhalt | 80,790 | 0.72× |
| Thüringen | 79,318 | 0.72× |
| Mecklenburg-Vorpommern | 52,750 | 0.64× |
| Saarland | 48,963 | 0.92× |
| Bremen | 39,665 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.54× | News |
| Gute Zeiten, schlechte Zeiten | 1.7× | Movies & TV |
| Low-carbohydrate diet | 1.89× | Food & Beverages |
| Take-out | 1.76× | Food & Beverages |
| Culinary art | 1.67× | Arts & Culture |
| Ernsting's family | 1.51× | Shopping |
| Kitchenware | 1.54× | Home & Garden |
| Storm of Love | 1.51× | Movies & TV |
| Carbohydrate | 1.65× | Health |
| Thermomix | 1.52× | Home & Garden |
| Bauer sucht Frau | 1.67× | Movies & TV |
| Kitchen stove | 1.68× | Home & Garden |
| Mediterranean cuisine | 1.76× | Food & Beverages |
| Dish (food) | 1.7× | Food & Beverages |
| Brunch | 1.55× | Food & Beverages |
| Sunday Brunch | 1.82× | Kids & Family |
| Online food ordering | 1.57× | Food & Beverages |
| Delivery order | 2.53× | Food & Beverages |
| In Touch Weekly | 1.59× | News |
| Unter Uns | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.97 |
| Design Affinity | PREMIUM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Convenience Orientation | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.19 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 11.7% |
| Japan | 5.4% |
See Pasta audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Pasta have in Germany?
Pasta has an estimated audience of 4,336,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pasta fans?
68.4% of Pasta fans are female, 31.6% are male, with an average age of 39.5 years.
Which brands do Pasta fans like most?
Pasta fans show strongest brand affinity for Gala (1.54×), Gute Zeiten, schlechte Zeiten (1.7×), and Low-carbohydrate diet (1.89×) over the country average.
Where do Pasta fans live in Germany?
Pasta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,051,965), Bayern (reach 825,459), and Baden-Württemberg (reach 671,978). These three regions account for the largest share of the active audience.
What other brands do Pasta fans also like?
Beyond Pasta itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (1.7×), Low-carbohydrate diet (1.89×), Take-out (1.76×), and Culinary art (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.