Pasta Audience in Italy
Pasta has an estimated audience of 13,237,858 people in Italy. 61.0% are female, 39.0% are male, average age 44.1. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: Fleet management, Antonino Cannavacciuolo, KitchenAid, Fresca, Delivery Hero.
The average Pasta fan in Italy is 44.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include Fleet management, Antonino Cannavacciuolo, KitchenAid, with strongest over-indexing on Fleet management (1.55× the country average). Demographically, the Pasta audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pasta fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 44.1 |
| Estimated audience size | 13,237,858 |
Audience persona
The typical Pasta fan in Italy is more female, around 44.1 years old, with strong Extroversion tendencies and a notable affinity for Fleet management.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,989,430 | 1.28× |
| Lazio | 2,551,468 | 1.57× |
| Sicilia | 1,806,553 | 1.57× |
| Campania | 1,577,088 | 1.06× |
| Tuscany | 1,292,164 | 1.47× |
| Veneto | 1,291,111 | 1.23× |
| Puglia | 1,120,915 | 1.23× |
| Emilia-Romagna | 978,545 | 0.91× |
| Piedmont | 956,344 | 0.98× |
| Liguria | 444,947 | 1.2× |
| Sardinia | 361,157 | 0.97× |
| Calabria | 310,609 | 0.77× |
| Trentino-Alto Adige/Südtirol | 260,567 | 1.04× |
| Marche | 214,385 | 0.65× |
| Friuli-Venezia Giulia | 206,111 | 0.83× |
| Abruzzo | 197,404 | 0.68× |
| Umbria | 136,613 | 0.64× |
| Basilicata | 87,261 | 0.72× |
| Molise | 30,533 | 0.49× |
| Aosta Valley | 24,190 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fleet management | 1.55× | Cars & Mobility |
| Antonino Cannavacciuolo | 1.54× | Food & Beverages |
| KitchenAid | 1.58× | Home & Garden |
| Fresca | 1.57× | Food & Beverages |
| Delivery Hero | 2.28× | Food & Beverages |
| Tesa | 1.83× | Kids & Family |
| Baked potato | 1.6× | Food & Beverages |
| Divella | 1.51× | Food & Beverages |
| Cryogenics | 1.56× | Business & Career |
| Hästens | 1.51× | Home & Garden |
| Green-Works | 2× | Home & Garden |
| Forest Rescue | 1.57× | Home & Garden |
| Lucas di Grassi | 1.82× | Sports |
| Neato Robotics | 1.74× | Technology & Electronics |
| NoSalty | 1.68× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.19 |
| Community Orientation | OPEN | 1.15 |
| Indulgence | JOY | 1.06 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Patriotism | CONSERVATISM | 1.04 |
| Pet Ownership | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 11.7% |
| Japan | 5.4% |
See Pasta audiences in other countries
More Dish audiences in Italy
Frequently asked questions
How many fans does Pasta have in Italy?
Pasta has an estimated audience of 13,237,858 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Pasta fans?
61.0% of Pasta fans are female, 39.0% are male, with an average age of 44.1 years.
Which brands do Pasta fans like most?
Pasta fans show strongest brand affinity for Fleet management (1.55×), Antonino Cannavacciuolo (1.54×), and KitchenAid (1.58×) over the country average.
Where do Pasta fans live in Italy?
Pasta fans in Italy are most concentrated in Lombardy (reach 2,989,430), Lazio (reach 2,551,468), and Sicilia (reach 1,806,553). These three regions account for the largest share of the active audience.
What other brands do Pasta fans also like?
Beyond Pasta itself, the audience over-indexes on Antonino Cannavacciuolo (1.54×), KitchenAid (1.58×), Fresca (1.57×), and Delivery Hero (2.28×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Pasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.