Rascasse Audience Intelligence

Pasta Audience in United States

A data profile of the people who buy, follow and care about Pasta in United States — modelled from more than twelve digital signal sources. Pasta has an estimated audience of 22,816,734 people in United States.

#7among Dish in United States#950among Topic in United States#121in Food & Beverages

The average Pasta fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kitchenware, Coach, Mediterranean cuisine, with strongest over-indexing on Kitchenware (2.18× the country average).

Demographically, the Pasta audience skews more female with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pasta fan in United States is more female, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Kitchenware.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pasta profile in United States.

Audience size
22.8M
in United States
Gender
64.3%♀
35.7% male
Age
41.4
average years
Country rank
#1390
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pasta fans

64.3% are female, 35.7% are male, average age 41.4.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Pasta audience in United States
MetricValue
Female64.3%
Male35.7%
Average age41.4
Estimated audience size22,816,734
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Pasta audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Pasta audience comes from United States.

Worldwide audience distribution share by country for Pasta
CountryShare
United States20.1%
Italy11.7%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pasta audience in United States is strongest.

Fig. 05

Top regions by affinity

Pasta fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K1.77×
02New York~2M1.71×
03California~3.5M1.39×
04Washington~600K1.33×
05Washington, District of Columbia~90K1.30×
06Nevada~300K1.26×
07Oregon~300K1.23×
08Illinois~900K1.22×
09New Jersey~700K1.20×
10Arizona~600K1.19×
11Texas~2.5M1.18×
12Florida~2M1.18×
13Massachusetts~500K1.18×
14Missouri~400K1.14×
15Georgia~800K1.09×
16Utah~200K1.09×
17Rhode Island~80K1.07×
18Connecticut~200K1.06×
19Virginia~600K1.03×
20Louisiana~300K1.01×
21Maryland~400K1.00×
22Colorado~400K1.00×
23Minnesota~300K0.98×
24Pennsylvania~700K0.97×
25North Carolina~700K0.97×
26Arkansas~200K0.96×
27Tennessee~400K0.94×
28Kansas~200K0.94×
29Nebraska~100K0.94×
30New Mexico~100K0.94×
31South Carolina~300K0.91×
32Wisconsin~300K0.88×
33Indiana~400K0.87×
34Alabama~300K0.87×
35Michigan~500K0.86×
36Oklahoma~200K0.86×
37Mississippi~200K0.85×
38Alaska~40K0.85×
39Delaware~50K0.82×
40Ohio~600K0.81×
41North Dakota~40K0.81×
42Vermont~30K0.81×
43Kentucky~200K0.80×
44Iowa~200K0.80×
45Montana~50K0.78×
46Maine~60K0.77×
47Idaho~90K0.76×
48New Hampshire~70K0.73×
49South Dakota~40K0.72×
50West Virginia~60K0.60×
Fig. 06

Affinity by region

Affinity by region — Pasta, United States
0.60×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pasta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pasta audience
#·InterestCategoryAffinity×
01Goldfish (snack)Brand4.21×
02Doomsday (comics)Literature3.83×
03KitchenwareHome & Garden2.18×
04Din Tai FungFood & Beverages1.83×
05Cracker (food)Food & Beverages1.80×
06Delivery orderFood & Beverages1.78×
07Pressure cookingHome & Garden1.69×
08Kitchen knifeHome & Garden1.68×
09Pizza deliveryFood & Beverages1.60×
10CoachFashion & Accessoires1.57×
11Mediterranean cuisineFood & Beverages1.57×
12SauceFood & Beverages1.57×
13Frying panHome & Garden1.55×
14Slow cookerFood & Beverages1.55×
15Nate BargatzeMusic & Radio1.55×
16KetosisHealth1.55×
17Red LobsterFood & Beverages1.54×
18TomatoFood & Beverages1.52×
19Rhianna (singer)Music & Radio1.52×
20Gourmet FoodsFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pasta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pasta audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.20×
IndulgenceJOY1.14×
Price SensitivityPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pasta audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Risk AppetiteTHRILL0.92×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pasta have in United States?

Pasta has an estimated audience of 22,816,734 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pasta fans?

64.3% of Pasta fans are female, 35.7% are male, with an average age of 41.4 years.

03

Which brands do Pasta fans like most?

Pasta fans show strongest brand affinity for Kitchenware (2.18×), Coach (1.57×), and Mediterranean cuisine (1.57×) over the country average.

04

Where do Pasta fans live in United States?

Pasta fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Pasta fans also like?

Beyond Pasta itself, the audience over-indexes on Coach (1.57×), Mediterranean cuisine (1.57×), Frying pan (1.55×), and Sauce (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Pasta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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