Pasta Audience in United States
Pasta has an estimated audience of 22,816,734 people in United States. 64.3% are female, 35.7% are male, average age 41.4. Top regions: California, New York, Texas. Top brand affinities: Kitchenware, Mediterranean cuisine, Frying pan, Coach, Sauce.
The average Pasta fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kitchenware, Mediterranean cuisine, Frying pan, with strongest over-indexing on Kitchenware (2.18× the country average). Demographically, the Pasta audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pasta fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 41.4 |
| Estimated audience size | 22,816,734 |
Audience persona
The typical Pasta fan in United States is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Kitchenware.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,643,903 | 1.45× |
| New York | 2,472,247 | 1.94× |
| Texas | 2,399,417 | 1.22× |
| Florida | 1,910,605 | 1.24× |
| Illinois | 955,333 | 1.26× |
| Georgia | 795,480 | 1.13× |
| Pennsylvania | 770,708 | 1× |
| New Jersey | 716,446 | 1.23× |
| North Carolina | 680,520 | 0.99× |
| Washington | 641,397 | 1.4× |
| Ohio | 579,957 | 0.83× |
| Arizona | 576,328 | 1.24× |
| Virginia | 576,067 | 1.04× |
| Massachusetts | 553,385 | 1.23× |
| Michigan | 536,173 | 0.9× |
| Tennessee | 440,260 | 0.96× |
| Missouri | 419,577 | 1.14× |
| Maryland | 398,906 | 1.02× |
| Indiana | 368,955 | 0.89× |
| Colorado | 364,403 | 1.01× |
| Oregon | 333,280 | 1.27× |
| Minnesota | 324,347 | 0.99× |
| South Carolina | 310,632 | 0.9× |
| Louisiana | 302,162 | 1.03× |
| Wisconsin | 296,860 | 0.86× |
| Nevada | 286,511 | 1.3× |
| Alabama | 283,331 | 0.89× |
| Connecticut | 233,833 | 1.02× |
| Oklahoma | 218,494 | 0.86× |
| Utah | 218,439 | 1.07× |
| Kentucky | 218,306 | 0.76× |
| Arkansas | 176,835 | 0.94× |
| Kansas | 169,185 | 0.94× |
| Hawaii | 165,859 | 1.69× |
| Mississippi | 154,986 | 0.82× |
| Iowa | 151,064 | 0.8× |
| Nebraska | 103,847 | 0.91× |
| New Mexico | 103,775 | 0.91× |
| Washington, District of Columbia | 95,008 | 1.39× |
| Idaho | 82,798 | 0.72× |
| Rhode Island | 74,493 | 1.03× |
| New Hampshire | 60,951 | 0.68× |
| West Virginia | 59,296 | 0.56× |
| Maine | 57,132 | 0.7× |
| Delaware | 48,162 | 0.77× |
| Montana | 43,262 | 0.68× |
| Alaska | 36,086 | 0.74× |
| North Dakota | 34,703 | 0.74× |
| South Dakota | 32,134 | 0.61× |
| Vermont | 28,451 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchenware | 2.18× | Home & Garden |
| Mediterranean cuisine | 1.57× | Food & Beverages |
| Frying pan | 1.55× | Home & Garden |
| Coach | 1.57× | Fashion & Accessoires |
| Sauce | 1.57× | Food & Beverages |
| Slow cooker | 1.55× | Food & Beverages |
| Red Lobster | 1.54× | Food & Beverages |
| Tomato | 1.52× | Food & Beverages |
| Nate Bargatze | 1.55× | Music & Radio |
| Pizza delivery | 1.6× | Food & Beverages |
| Kitchen knife | 1.68× | Home & Garden |
| Delivery order | 1.78× | Food & Beverages |
| Rhianna (singer) | 1.52× | Music & Radio |
| Din Tai Fung | 1.83× | Food & Beverages |
| Ketosis | 1.55× | Health |
| Goldfish (snack) | 4.21× | |
| Doomsday (comics) | 3.83× | Literature |
| Gourmet Foods | 1.52× | Food & Beverages |
| Sofía Vergara | 1.56× | Movies & TV |
| Pressure cooking | 1.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Price Sensitivity | PREMIUM | 1.32 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Extroversion | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.24 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 11.7% |
| Japan | 5.4% |
See Pasta audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Pasta have in United States?
Pasta has an estimated audience of 22,816,734 people in United States, concentrated in California and New York.
What is the gender split and age of Pasta fans?
64.3% of Pasta fans are female, 35.7% are male, with an average age of 41.4 years.
Which brands do Pasta fans like most?
Pasta fans show strongest brand affinity for Kitchenware (2.18×), Mediterranean cuisine (1.57×), and Frying pan (1.55×) over the country average.
Where do Pasta fans live in United States?
Pasta fans in United States are most concentrated in California (reach 3,643,903), New York (reach 2,472,247), and Texas (reach 2,399,417). These three regions account for the largest share of the active audience.
What other brands do Pasta fans also like?
Beyond Pasta itself, the audience over-indexes on Mediterranean cuisine (1.57×), Frying pan (1.55×), Coach (1.57×), and Sauce (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.