Cracker (food) Audience in United States
Cracker (food) has an estimated audience of 4,510,793 people in United States. 66.5% are female, 33.5% are male, average age 43.1. Top brand affinities: Goop, Governor of Michigan, headspace, Wok, Cherish (group).
Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (7.78× the country average). Demographically, the Cracker (food) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Family Orientation.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Cracker (food) fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 43.1 |
| Estimated audience size | 4,510,793 |
Audience persona
The typical Cracker (food) fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 7.78× | Internet & Social Media |
| Governor of Michigan | 10.62× | Politics & Society |
| headspace | 11× | Health |
| Wok | 7.3× | Food & Beverages |
| Cherish (group) | 11.45× | Music & Radio |
| Google Home | 6.64× | Technology & Electronics |
| Grinch | 4× | Movies & TV |
| Hibachi | 7.41× | Food & Beverages |
| Fairy godmother | 6.76× | Literature |
| Grace Slick | 7.79× | Music & Radio |
| Vocal harmony | 3.94× | Music & Radio |
| Historic site | 3.05× | Arts & Culture |
| Mathcore | 5.69× | Music & Radio |
| Kikar HaShabbat | 11.4× | News |
| TV Fanatic | 7.21× | Movies & TV |
| El Paso County, Colorado | 8.62× | Travel & Leisure |
| Hipster | 6.25× | Politics & Society |
| Hardik Pandya | 9.61× | Sports |
| No Escape (1994 film) | 6.82× | Movies & TV |
| Jesse Plemons | 2.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.8 |
| Family Orientation | CONSERVATISM | 1.69 |
| Price Sensitivity | PREMIUM | 1.44 |
| Convenience Orientation | PREMIUM | 1.35 |
| Social Media Usage | JOY | 1.27 |
| Extroversion | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| France | 11.2% |
| United Kingdom | 6.0% |
See Cracker (food) audiences in other countries
More Dish audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Cracker (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.