Rascasse Audience Intelligence

Cracker (food) Audience in United States

A data profile of the people who buy, follow and care about Cracker (food) in United States — modelled from more than twelve digital signal sources. Cracker (food) has an estimated audience of 4,510,793 people in United States.

#49among Dish in United States#4029among Topic in United States#484in Food & Beverages

The average Cracker (food) fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Burger King, Subway, with strongest over-indexing on Pizza Hut (2.05× the country average).

Demographically, the Cracker (food) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cracker (food) fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cracker (food) profile in United States.

Audience size
4.5M
in United States
Gender
66.5%♀
33.5% male
Age
43.1
average years
Country rank
#7289
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cracker (food) fans

66.5% are female, 33.5% are male, average age 43.1.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Cracker (food) audience in United States
MetricValue
Female66.5%
Male33.5%
Average age43.1
Estimated audience size4,510,793
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Cracker (food) audience in United States
Age bracketShare%
16-199%
20-2918%
30-3922%
40-4924%
50+27%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Cracker (food) audience comes from United States.

Worldwide audience distribution share by country for Cracker (food)
CountryShare
United States37.8%
France11.2%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cracker (food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cracker (food) fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~10K1.12×
02North Dakota~10K1.10×
03West Virginia~20K1.08×
04Vermont~9K1.08×
05Maine~20K1.06×
06Rhode Island~20K1.06×
07Montana~10K1.06×
08Hawaii~20K1.05×
09New Hampshire~20K1.05×
10Alaska~10K1.05×
11Mississippi~40K1.04×
12Arkansas~40K1.04×
13New Mexico~20K1.04×
14Nebraska~20K1.04×
15Washington, District of Columbia~10K1.03×
16South Dakota~10K1.03×
17Kansas~40K1.01×
18Idaho~20K1.01×
19Iowa~40K1.00×
20Oklahoma~50K0.99×
21Alabama~60K0.98×
22Louisiana~60K0.98×
23Kentucky~60K0.98×
24Connecticut~40K0.98×
25Nevada~40K0.98×
26Utah~40K0.98×
27Oregon~50K0.97×
28South Carolina~70K0.96×
29Indiana~80K0.95×
30Missouri~70K0.95×
31Wisconsin~60K0.95×
32Minnesota~60K0.95×
33Arizona~90K0.94×
34Tennessee~90K0.94×
35Maryland~70K0.94×
36Colorado~70K0.94×
37Washington~80K0.93×
38Massachusetts~80K0.93×
39Michigan~100K0.92×
40New Jersey~100K0.92×
41Virginia~100K0.92×
42Ohio~100K0.91×
43Georgia~100K0.91×
44North Carolina~100K0.91×
45Pennsylvania~100K0.90×
46Illinois~100K0.89×
47Florida~300K0.84×
48New York~200K0.84×
49Texas~300K0.82×
50California~400K0.76×
Fig. 06

Affinity by region

Affinity by region — Cracker (food), United States
0.76×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cracker (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cracker (food) audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.81×
02Microwave ovenHome & Garden2.75×
03Diaper bagKids & Family2.45×
04DoughFood & Beverages2.37×
05Snack foodFood & Beverages2.16×
06NASDAQBusiness & Career2.13×
07SubwayFood & Beverages2.09×
08Burger KingFood & Beverages2.06×
09Pizza HutFood & Beverages2.05×
10SupermarketShopping1.96×
11LunchFood & Beverages1.94×
12Planet FitnessSports1.79×
13McDonald'sFood & Beverages1.72×
14Trader Joe'sShopping1.72×
15Domino's PizzaFood & Beverages1.72×
16RedditInternet & Social Media1.71×
17BreakfastFood & Beverages1.64×
18StarbucksFood & Beverages1.56×
19Organic foodFood & Beverages1.55×
20MSNNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cracker (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cracker (food) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.96×
Family OrientationCONSERVATISM1.59×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cracker (food) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Pet OwnershipJOY0.82×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cracker (food) have in United States?

Cracker (food) has an estimated audience of 4,510,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cracker (food) fans?

66.5% of Cracker (food) fans are female, 33.5% are male, with an average age of 43.1 years.

03

Which brands do Cracker (food) fans like most?

Cracker (food) fans show strongest brand affinity for Pizza Hut (2.05×), Burger King (2.06×), and Subway (2.09×) over the country average.

04

Where do Cracker (food) fans live in United States?

Cracker (food) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cracker (food) fans also like?

Beyond Cracker (food) itself, the audience over-indexes on Burger King (2.06×), Subway (2.09×), Planet Fitness (1.79×), and Snack food (2.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cracker (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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