Rascasse Audience Intelligence

Cracker (food) Audience in Germany

A data profile of the people who buy, follow and care about Cracker (food) in Germany — modelled from more than twelve digital signal sources. Cracker (food) has an estimated audience of 589,074 people in Germany.

#52among Dish in Germany#4274among Topic in Germany#485in Food & Beverages

The average Cracker (food) fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jeffrey Dean Morgan, Netto Marken-Discount, Family, with strongest over-indexing on Jeffrey Dean Morgan (22.27× the country average).

Demographically, the Cracker (food) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cracker (food) fan in Germany is balanced, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Jeffrey Dean Morgan.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cracker (food) profile in Germany.

Audience size
589K
in Germany
Gender
52.5%♀
47.5% male
Age
43.1
average years
Country rank
#10261
Topic in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cracker (food) fans

52.5% are female, 47.5% are male, average age 43.1.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Cracker (food) audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age43.1
Estimated audience size589,074
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Cracker (food) audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3924%
40-4926%
50+25%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Cracker (food) audience comes from Germany.

Worldwide audience distribution share by country for Cracker (food)
CountryShare
United States37.8%
France11.2%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cracker (food) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cracker (food) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.13×
02Schleswig-Holstein~20K1.06×
03Hessen~50K1.02×
04Brandenburg~20K1.01×
05Bremen~5K1.01×
06Rheinland-Pfalz~30K1.00×
07Sachsen-Anhalt~20K1.00×
08Thüringen~20K1.00×
09Mecklenburg-Vorpommern~10K1.00×
10Sachsen~30K0.99×
11Hamburg~10K0.99×
12Baden-Württemberg~80K0.98×
13Niedersachsen~60K0.98×
14Bayern~90K0.97×
15Nordrhein-Westfalen~100K0.96×
16Saarland0.00×
Fig. 06

Affinity by region

Affinity by region — Cracker (food), Germany
0.96×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cracker (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cracker (food) audience
#·InterestCategoryAffinity×
01TostitosFood & Beverages42.55×
02Jeffrey Dean MorganMovies & TV22.27×
03Hors d'oeuvreFood & Beverages18.69×
04TakisFood & Beverages13.21×
05BlenderHome & Garden4.96×
06LuckHealth4.38×
07Netto Marken-DiscountShopping3.36×
08Dieter BohlenMusic & Radio2.65×
09FamilyKids & Family2.62×
10DessertsFood & Beverages2.44×
11EmailTechnology & Electronics2.41×
12NatureHome & Garden2.38×
13Roland KaiserMusic & Radio2.38×
14VacationsTravel & Leisure2.36×
15ADACCars & Mobility1.96×
16TattoosFashion & Accessoires1.91×
17Müller (company)Food & Beverages1.61×
18GermanyTravel & Leisure1.60×
19HornbachShopping1.59×
20TagesschauMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cracker (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cracker (food) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.80×
Need for SecurityCONSERVATISM1.56×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cracker (food) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Sports ActivityPOWER0.76×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cracker (food) have in Germany?

Cracker (food) has an estimated audience of 589,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cracker (food) fans?

52.5% of Cracker (food) fans are female, 47.5% are male, with an average age of 43.1 years.

03

Which brands do Cracker (food) fans like most?

Cracker (food) fans show strongest brand affinity for Jeffrey Dean Morgan (22.27×), Netto Marken-Discount (3.36×), and Family (2.62×) over the country average.

04

Where do Cracker (food) fans live in Germany?

Cracker (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Cracker (food) fans also like?

Beyond Cracker (food) itself, the audience over-indexes on Netto Marken-Discount (3.36×), Family (2.62×), Hors d'oeuvre (18.69×), and Nature (2.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Cracker (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cracker (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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