Cracker (food) Audience in Germany
Cracker (food) has an estimated audience of 589,074 people in Germany. 52.5% are female, 47.5% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities: Hors d'oeuvre, Netto Marken-Discount, Tostitos, Jeffrey Dean Morgan, F.C. Hansa Rostock.
The average Cracker (food) fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities include Hors d'oeuvre, Netto Marken-Discount, Tostitos, with strongest over-indexing on Hors d'oeuvre (26.94× the country average). Demographically, the Cracker (food) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Cracker (food) fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.1 |
| Estimated audience size | 589,074 |
Audience persona
The typical Cracker (food) fan in Germany is balanced, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for Hors d'oeuvre.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,980 | 0.5× |
| Baden-Württemberg | 60,431 | 0.75× |
| Berlin | 60,327 | 2.29× |
| Hessen | 56,319 | 1.25× |
| Bayern | 51,154 | 0.54× |
| Schleswig-Holstein | 42,140 | 1.99× |
| Rheinland-Pfalz | 32,802 | 1.11× |
| Brandenburg | 23,833 | 1.3× |
| Niedersachsen | 22,541 | 0.39× |
| Sachsen | 21,407 | 0.74× |
| Thüringen | 17,651 | 1.18× |
| Sachsen-Anhalt | 17,143 | 1.12× |
| Hamburg | 9,243 | 0.69× |
| Mecklenburg-Vorpommern | 7,539 | 0.67× |
| Bremen | 7,354 | 1.46× |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hors d'oeuvre | 26.94× | Food & Beverages |
| Netto Marken-Discount | 3.07× | Shopping |
| Tostitos | 57.28× | Food & Beverages |
| Jeffrey Dean Morgan | 10.85× | Movies & TV |
| F.C. Hansa Rostock | 4.22× | Sports |
| Takis | 13.21× | Food & Beverages |
| Self care | 3.18× | Health |
| Pets | 1.59× | Pets & Animals |
| Family | 1.75× | Kids & Family |
| Vacations | 2.32× | Travel & Leisure |
| Fressnapf | 2.92× | Shopping |
| Aromatherapy | 9.83× | Home & Garden |
| Automobiles | 1.62× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
| Cardi B | 9.74× | Music & Radio |
| Luck | 5.09× | Health |
| Hygiene | 2.41× | Beauty & Wellness |
| Westdeutscher Rundfunk | 2.71× | Movies & TV |
| Ritz Crackers | 40.8× | Food & Beverages |
| Eintracht Frankfurt | 1.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.55 |
| Convenience Orientation | PREMIUM | 1.46 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Indulgence | JOY | 1.23 |
| Tradition | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| France | 11.2% |
| United Kingdom | 6.0% |
See Cracker (food) audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Cracker (food) have in Germany?
Cracker (food) has an estimated audience of 589,074 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Cracker (food) fans?
52.5% of Cracker (food) fans are female, 47.5% are male, with an average age of 43.1 years.
Which brands do Cracker (food) fans like most?
Cracker (food) fans show strongest brand affinity for Hors d'oeuvre (26.94×), Netto Marken-Discount (3.07×), and Tostitos (57.28×) over the country average.
Where do Cracker (food) fans live in Germany?
Cracker (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,980), Baden-Württemberg (reach 60,431), and Berlin (reach 60,327). These three regions account for the largest share of the active audience.
What other brands do Cracker (food) fans also like?
Beyond Cracker (food) itself, the audience over-indexes on Netto Marken-Discount (3.07×), Tostitos (57.28×), Jeffrey Dean Morgan (10.85×), and F.C. Hansa Rostock (4.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cracker (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.