Rascasse Audience Intelligence

Pizza Audience in Germany

A data profile of the people who buy, follow and care about Pizza in Germany — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 7,563,976 people in Germany.

#1among Dish in Germany#345among Topic in Germany#34in Food & Beverages

The average Pizza fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pizza Hut, Domino's Pizza, Chicken (food), with strongest over-indexing on Pizza Hut (1.82× the country average).

Demographically, the Pizza audience skews more female with an average age of 38.7, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pizza fan in Germany is more female, around 38.7 years old, with strong DIY Mentality tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pizza profile in Germany.

Audience size
7.6M
in Germany
Gender
56.6%♀
43.4% male
Age
38.7
average years
Country rank
#566
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pizza fans

56.6% are female, 43.4% are male, average age 38.7.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Pizza audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age38.7
Estimated audience size7,563,976
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Pizza audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Pizza audience comes from Germany.

Worldwide audience distribution share by country for Pizza
CountryShare
United States18.6%
Italy6.9%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pizza audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pizza fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K1.59×
02Bayern~1.5M1.38×
03Hamburg~200K1.24×
04Bremen~80K1.23×
05Baden-Württemberg~1M1.15×
06Hessen~600K1.12×
07Nordrhein-Westfalen~2M1.07×
08Rheinland-Pfalz~400K1.03×
09Niedersachsen~700K0.91×
10Schleswig-Holstein~200K0.89×
11Sachsen~300K0.82×
12Saarland~70K0.79×
13Mecklenburg-Vorpommern~100K0.76×
14Brandenburg~200K0.71×
15Sachsen-Anhalt~100K0.70×
16Thüringen~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Pizza, Germany
0.63×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pizza audience
#·InterestCategoryAffinity×
01Chicken fingersFood & Beverages2.68×
02Sprite (soft drink)Food & Beverages2.42×
03Deep fryingFood & Beverages2.06×
04Chicken nuggetFood & Beverages1.99×
05ColaFood & Beverages1.91×
06FantaFood & Beverages1.91×
07Papa John's PizzaFood & Beverages1.86×
08Pizza HutFood & Beverages1.82×
09Fried chickenFood & Beverages1.82×
10Domino's PizzaFood & Beverages1.74×
11Electric toothbrushHealth1.71×
12CheeseburgerFood & Beverages1.64×
13Vocational schoolBusiness & Career1.64×
14Chicken (food)Food & Beverages1.57×
15Noise-cancelling headphonesTechnology & Electronics1.55×
16SnackingFood & Beverages1.53×
17Freddy FreshFood & Beverages1.53×
18EpilatorBeauty & Wellness1.53×
19Vegan organic gardeningHome & Garden1.52×
20NotebookTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pizza audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
Family OrientationCONSERVATISM0.87×
Social Media UsageJOY0.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pizza audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.53×
Community OrientationOPEN0.58×
Urban LifestyleOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pizza have in Germany?

Pizza has an estimated audience of 7,563,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pizza fans?

56.6% of Pizza fans are female, 43.4% are male, with an average age of 38.7 years.

03

Which brands do Pizza fans like most?

Pizza fans show strongest brand affinity for Pizza Hut (1.82×), Domino's Pizza (1.74×), and Chicken (food) (1.57×) over the country average.

04

Where do Pizza fans live in Germany?

Pizza fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Pizza fans also like?

Beyond Pizza itself, the audience over-indexes on Domino's Pizza (1.74×), Chicken (food) (1.57×), Snacking (1.53×), and Vegan organic gardening (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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