Vocational school Audience in Germany
Vocational school has an estimated audience of 1,456,585 people in Germany. 53.1% are female, 46.9% are male, average age 36.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Indeed.com, Abitur, Vocational education, Commerzbank, Profession.
The average Vocational school fan in Germany is 36.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Indeed.com, Abitur, Vocational education, with strongest over-indexing on Indeed.com (5.03× the country average). Demographically, the Vocational school audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Vocational school fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 36.4 |
| Estimated audience size | 1,456,585 |
Audience persona
The typical Vocational school fan in Germany is balanced, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 442,850 | 1.89× |
| Nordrhein-Westfalen | 296,095 | 0.93× |
| Baden-Württemberg | 230,774 | 1.16× |
| Niedersachsen | 120,764 | 0.85× |
| Hessen | 100,204 | 0.9× |
| Sachsen | 66,938 | 0.94× |
| Rheinland-Pfalz | 64,388 | 0.88× |
| Schleswig-Holstein | 56,925 | 1.09× |
| Berlin | 48,481 | 0.74× |
| Sachsen-Anhalt | 41,544 | 1.1× |
| Thüringen | 40,348 | 1.09× |
| Hamburg | 33,904 | 1.03× |
| Brandenburg | 32,071 | 0.71× |
| Mecklenburg-Vorpommern | 26,732 | 0.96× |
| Saarland | 14,435 | 0.81× |
| Bremen | 11,383 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 5.03× | Business & Career |
| Abitur | 10.84× | Business & Career |
| Vocational education | 4.26× | Business & Career |
| Commerzbank | 2.03× | Business & Career |
| Profession | 2.87× | Business & Career |
| Education | 1.87× | Business & Career |
| Higher education | 2× | Business & Career |
| University | 2.91× | Business & Career |
| Transfermarkt | 1.98× | Sports |
| 1.62× | Internet & Social Media | |
| College | 2.73× | Business & Career |
| Learning | 2.14× | Business & Career |
| School | 2.04× | Kids & Family |
| Kununu | 2.84× | Business & Career |
| Student | 2.13× | Business & Career |
| Deutsche Bahn | 1.52× | Cars & Mobility |
| Psychology | 1.57× | Business & Career |
| AutoScout24 | 1.58× | Cars & Mobility |
| Wikipedia | 1.52× | Internet & Social Media |
| Apprenticeship | 2.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.76 |
| Sports Activity | POWER | 1.51 |
| Sustainability | BALANCE | 1.48 |
| Urban Lifestyle | OPEN | 1.42 |
| Early Adopter Mentality | POWER | 1.42 |
| LGBTQ+ Identity | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 23.2% |
| United States | 21.2% |
| Germany | 8.3% |
See Vocational school audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Vocational school have in Germany?
Vocational school has an estimated audience of 1,456,585 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vocational school fans?
53.1% of Vocational school fans are female, 46.9% are male, with an average age of 36.4 years.
Which brands do Vocational school fans like most?
Vocational school fans show strongest brand affinity for Indeed.com (5.03×), Abitur (10.84×), and Vocational education (4.26×) over the country average.
Where do Vocational school fans live in Germany?
Vocational school fans in Germany are most concentrated in Bayern (reach 442,850), Nordrhein-Westfalen (reach 296,095), and Baden-Württemberg (reach 230,774). These three regions account for the largest share of the active audience.
What other brands do Vocational school fans also like?
Beyond Vocational school itself, the audience over-indexes on Abitur (10.84×), Vocational education (4.26×), Commerzbank (2.03×), and Profession (2.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vocational school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.