Rascasse Audience Intelligence

Vocational school Audience in Germany

A data profile of the people who buy, follow and care about Vocational school in Germany — modelled from more than twelve digital signal sources. Vocational school has an estimated audience of 1,456,585 people in Germany.

#111among Touchpoint in Germany#420in Business & Career

The average Vocational school fan in Germany is 36.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Indeed.com, Abitur, Vocational education, with strongest over-indexing on Indeed.com (5.03× the country average).

Demographically, the Vocational school audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vocational school fan in Germany is balanced, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vocational school profile in Germany.

Audience size
1.5M
in Germany
Gender
53.1%♀
46.9% male
Age
36.4
average years
Country rank
#4586
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vocational school fans

53.1% are female, 46.9% are male, average age 36.4.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Vocational school audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age36.4
Estimated audience size1,456,585
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Vocational school audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Vocational school audience comes from Germany.

Worldwide audience distribution share by country for Vocational school
CountryShare
Brazil23.2%
United States21.2%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vocational school audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vocational school fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.80×
02Sachsen-Anhalt~40K1.17×
03Baden-Württemberg~200K1.14×
04Schleswig-Holstein~60K1.14×
05Thüringen~40K1.06×
06Mecklenburg-Vorpommern~30K1.02×
07Sachsen~70K0.99×
08Hamburg~30K0.98×
09Bremen~10K0.92×
10Nordrhein-Westfalen~300K0.89×
11Rheinland-Pfalz~60K0.88×
12Niedersachsen~100K0.87×
13Hessen~100K0.87×
14Saarland~20K0.86×
15Brandenburg~40K0.78×
16Berlin~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Vocational school, Germany
0.77×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vocational school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vocational school audience
#·InterestCategoryAffinity×
01AbiturBusiness & Career10.84×
02Indeed.comBusiness & Career5.03×
03Vocational educationBusiness & Career4.26×
04ApprenticeshipBusiness & Career2.92×
05UniversityBusiness & Career2.91×
06ProfessionBusiness & Career2.87×
07KununuBusiness & Career2.84×
08CollegeBusiness & Career2.73×
09LearningBusiness & Career2.14×
10StudentBusiness & Career2.13×
11SchoolKids & Family2.04×
12CommerzbankBusiness & Career2.03×
13Higher educationBusiness & Career2.00×
14TransfermarktSports1.98×
15EducationBusiness & Career1.87×
16EmploymentBusiness & Career1.61×
17AutoScout24Cars & Mobility1.58×
18PsychologyBusiness & Career1.57×
19Deutsche BahnCars & Mobility1.52×
20WikipediaInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vocational school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vocational school audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.63×
PatriotismCONSERVATISM1.34×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vocational school audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Quality AwarenessPREMIUM0.93×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vocational school have in Germany?

Vocational school has an estimated audience of 1,456,585 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Vocational school fans?

53.1% of Vocational school fans are female, 46.9% are male, with an average age of 36.4 years.

03

Which brands do Vocational school fans like most?

Vocational school fans show strongest brand affinity for Indeed.com (5.03×), Abitur (10.84×), and Vocational education (4.26×) over the country average.

04

Where do Vocational school fans live in Germany?

Vocational school fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vocational school fans also like?

Beyond Vocational school itself, the audience over-indexes on Abitur (10.84×), Vocational education (4.26×), Commerzbank (2.03×), and Profession (2.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Vocational school audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vocational school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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