Abitur Audience in Germany
Abitur has an estimated audience of 805,461 people in Germany. 62.4% are female, 37.6% are male, average age 27.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Nicole Kidman, Deutsch lernen, Harry Potter, OK! Magazin, Gala.
The average Abitur fan in Germany is 27.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Nicole Kidman, Deutsch lernen, Harry Potter, with strongest over-indexing on Nicole Kidman (7.04× the country average). Demographically, the Abitur audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Abitur fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 27.7 |
| Estimated audience size | 805,461 |
Audience persona
The typical Abitur fan in Germany is more female, around 27.7 years old, with strong Career Orientation tendencies and a notable affinity for Nicole Kidman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 248,006 | 1.41× |
| Baden-Württemberg | 113,208 | 1.03× |
| Bayern | 113,129 | 0.87× |
| Niedersachsen | 87,857 | 1.12× |
| Hessen | 61,679 | 1× |
| Berlin | 39,327 | 1.09× |
| Rheinland-Pfalz | 38,040 | 0.94× |
| Sachsen | 37,135 | 0.94× |
| Brandenburg | 27,890 | 1.12× |
| Schleswig-Holstein | 26,064 | 0.9× |
| Hamburg | 19,244 | 1.06× |
| Thüringen | 18,702 | 0.91× |
| Sachsen-Anhalt | 17,575 | 0.84× |
| Mecklenburg-Vorpommern | 13,098 | 0.85× |
| Saarland | 8,249 | 0.83× |
| Bremen | 7,388 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nicole Kidman | 7.04× | Movies & TV |
| Deutsch lernen | 4.67× | Business & Career |
| Harry Potter | 1.68× | Movies & TV |
| OK! Magazin | 9.8× | News |
| Gala | 2.12× | News |
| FUSSBALL.DE | 12.95× | Sports |
| Gorilla | 8.18× | Pets & Animals |
| Euphoria | 1.88× | Movies & TV |
| Home Interior Design | 2.83× | Home & Garden |
| Deutschrap | 3.32× | Music & Radio |
| Healthy food | 3.23× | Health |
| Equine therapy | 3.35× | Health |
| Healthy habits | 2.31× | Health |
| Gute Zeiten, schlechte Zeiten | 2.32× | Movies & TV |
| Gina Tricot | 4.38× | Fashion & Accessoires |
| Pferd | 4.76× | Pets & Animals |
| Spotify | 1.54× | Internet & Social Media |
| Horse & Rider | 2.5× | Pets & Animals |
| Health And Beauty | 3.03× | Beauty & Wellness |
| Equine nutrition | 2.71× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.92 |
| Patriotism | CONSERVATISM | 1.45 |
| Early Adopter Mentality | POWER | 1.42 |
| Sustainability | BALANCE | 1.41 |
| Individualism | JOY | 1.27 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.4% |
| Austria | 5.0% |
| Switzerland | 3.8% |
See Abitur audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Abitur have in Germany?
Abitur has an estimated audience of 805,461 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Abitur fans?
62.4% of Abitur fans are female, 37.6% are male, with an average age of 27.7 years.
Which brands do Abitur fans like most?
Abitur fans show strongest brand affinity for Nicole Kidman (7.04×), Deutsch lernen (4.67×), and Harry Potter (1.68×) over the country average.
Where do Abitur fans live in Germany?
Abitur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 248,006), Baden-Württemberg (reach 113,208), and Bayern (reach 113,129). These three regions account for the largest share of the active audience.
What other brands do Abitur fans also like?
Beyond Abitur itself, the audience over-indexes on Deutsch lernen (4.67×), Harry Potter (1.68×), OK! Magazin (9.8×), and Gala (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abitur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.