Rascasse Audience Intelligence

Abitur Audience in Germany

A data profile of the people who buy, follow and care about Abitur in Germany — modelled from more than twelve digital signal sources. Abitur has an estimated audience of 805,461 people in Germany.

#3588among Topic in Germany#662in Business & Career

The average Abitur fan in Germany is 27.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Nicole Kidman, Deutsch lernen, OK! Magazin, with strongest over-indexing on Nicole Kidman (7.04× the country average).

Demographically, the Abitur audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Abitur fan in Germany is more female, around 27.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nicole Kidman.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Abitur profile in Germany.

Audience size
805K
in Germany
Gender
62.4%♀
37.6% male
Age
27.7
average years
Country rank
#7848
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Abitur fans

62.4% are female, 37.6% are male, average age 27.7.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Abitur audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age27.7
Estimated audience size805,461
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Abitur audience in Germany
Age bracketShare%
16-1958%
20-2918%
30-3910%
40-4910%
50+5%
Fig. 04

Worldwide distribution

70.3%

of the worldwide Abitur audience comes from Germany.

Worldwide audience distribution share by country for Abitur
CountryShare
Germany70.3%
Austria5.0%
Switzerland3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abitur audience in Germany is strongest.

Fig. 05

Top regions by affinity

Abitur fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.28×
02Brandenburg~30K1.16×
03Hessen~70K1.11×
04Niedersachsen~80K1.06×
05Berlin~40K1.06×
06Baden-Württemberg~100K1.04×
07Hamburg~20K1.04×
08Bremen~7K1.01×
09Thüringen~20K0.96×
10Rheinland-Pfalz~40K0.95×
11Sachsen~40K0.94×
12Mecklenburg-Vorpommern~10K0.92×
13Saarland~9K0.92×
14Schleswig-Holstein~30K0.89×
15Bayern~100K0.87×
16Sachsen-Anhalt~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Abitur, Germany
0.87×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abitur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abitur audience
#·InterestCategoryAffinity×
01FUSSBALL.DESports12.95×
02OK! MagazinNews9.80×
03GorillaPets & Animals8.18×
04Nicole KidmanMovies & TV7.04×
05PferdPets & Animals4.76×
06Deutsch lernenBusiness & Career4.67×
07Gina TricotFashion & Accessoires4.38×
08Equine therapyHealth3.35×
09DeutschrapMusic & Radio3.32×
10Healthy foodHealth3.23×
11Health And BeautyBeauty & Wellness3.03×
12Home Interior DesignHome & Garden2.83×
13Equine nutritionPets & Animals2.71×
14HugendubelShopping2.63×
15HandmadeHome & Garden2.59×
16Horse & RiderPets & Animals2.50×
17Gute Zeiten, schlechte ZeitenMovies & TV2.32×
18Healthy habitsHealth2.31×
19Harry PotterMovies & TV1.68×
20SpotifyInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abitur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abitur audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.46×
ExtroversionTHRILL1.30×
IndividualismJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abitur audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.53×
SpiritualityBALANCE0.56×
DIY MentalityTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Abitur have in Germany?

Abitur has an estimated audience of 805,461 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Abitur fans?

62.4% of Abitur fans are female, 37.6% are male, with an average age of 27.7 years.

03

Which brands do Abitur fans like most?

Abitur fans show strongest brand affinity for Nicole Kidman (7.04×), Deutsch lernen (4.67×), and OK! Magazin (9.8×) over the country average.

04

Where do Abitur fans live in Germany?

Abitur fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Abitur fans also like?

Beyond Abitur itself, the audience over-indexes on Deutsch lernen (4.67×), OK! Magazin (9.8×), Harry Potter (1.68×), and FUSSBALL.DE (12.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Abitur audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Abitur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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