Rascasse Audience Intelligence

Equine therapy Audience in Germany

A data profile of the people who buy, follow and care about Equine therapy in Germany — modelled from more than twelve digital signal sources. Equine therapy has an estimated audience of 4,516,660 people in Germany.

#775among Topic in Germany#37in Health

The average Equine therapy fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Arabian horse, Krämer Pferdesport, Veterinary medicine, with strongest over-indexing on Arabian horse (13.6× the country average).

Demographically, the Equine therapy audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Equine therapy fan in Germany is balanced, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Arabian horse.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equine therapy profile in Germany.

Audience size
4.5M
in Germany
Gender
53.1%♀
46.9% male
Age
42.1
average years
Country rank
#1244
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equine therapy fans

53.1% are female, 46.9% are male, average age 42.1.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Equine therapy audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age42.1
Estimated audience size4,516,660
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Equine therapy audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Equine therapy audience comes from Germany.

Worldwide audience distribution share by country for Equine therapy
CountryShare
United States20.5%
Germany18.7%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equine therapy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Equine therapy fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~600K1.27×
02Hessen~400K1.18×
03Schleswig-Holstein~200K1.13×
04Bayern~800K1.10×
05Baden-Württemberg~700K1.08×
06Rheinland-Pfalz~200K1.07×
07Hamburg~100K1.04×
08Thüringen~100K1.03×
09Sachsen~200K1.02×
10Brandenburg~100K1.01×
11Nordrhein-Westfalen~1M1.00×
12Bremen~40K0.98×
13Saarland~50K0.97×
14Mecklenburg-Vorpommern~80K0.89×
15Sachsen-Anhalt~100K0.86×
16Berlin~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Equine therapy, Germany
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equine therapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equine therapy audience
#·InterestCategoryAffinity×
01Equestrian at the Summer OlympicsSports71.71×
02Cowboy bootFashion & Accessoires23.72×
03HorzeSports23.37×
04Krämer PferdesportSports20.70×
05HaflingerFashion & Accessoires20.50×
06EurostarCars & Mobility20.00×
07Christian AhlmannSports20.00×
08Hanoverian horsePets & Animals20.00×
09Ludger BeerbaumSports19.34×
10Table Tennis World CupSports18.58×
11OsteopathyHealth16.56×
12Pet insurancePets & Animals15.58×
13Arabian horsePets & Animals13.60×
14Paul SchockemöhleSports9.85×
15Western ridingSports9.57×
16Veterinary medicineBusiness & Career7.38×
17Horse racingSports7.36×
18Olympic GamesSports6.74×
19Pet sittingPets & Animals5.29×
20LivemusicMusic & Radio3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equine therapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equine therapy audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.25×
TravellingTHRILL1.59×
Risk AppetiteTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equine therapy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Quality AwarenessPREMIUM0.78×
PatriotismCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equine therapy have in Germany?

Equine therapy has an estimated audience of 4,516,660 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Equine therapy fans?

53.1% of Equine therapy fans are female, 46.9% are male, with an average age of 42.1 years.

03

Which brands do Equine therapy fans like most?

Equine therapy fans show strongest brand affinity for Arabian horse (13.6×), Krämer Pferdesport (20.7×), and Veterinary medicine (7.38×) over the country average.

04

Where do Equine therapy fans live in Germany?

Equine therapy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Equine therapy fans also like?

Beyond Equine therapy itself, the audience over-indexes on Krämer Pferdesport (20.7×), Veterinary medicine (7.38×), Ludger Beerbaum (19.34×), and Horze (23.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Equine therapy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Equine therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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