Equine therapy Audience in Germany
Equine therapy has an estimated audience of 4,516,660 people in Germany. 53.1% are female, 46.9% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hakkasan, ICF International, Progressive rock, Kendra Scott, Goes.
The average Equine therapy fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hakkasan, ICF International, Progressive rock, with strongest over-indexing on Hakkasan (109.43× the country average). Demographically, the Equine therapy audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Equine therapy fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 42.1 |
| Estimated audience size | 4,516,660 |
Audience persona
The typical Equine therapy fan in Germany is balanced, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Hakkasan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,049,310 | 1.06× |
| Bayern | 859,493 | 1.18× |
| Baden-Württemberg | 674,561 | 1.09× |
| Niedersachsen | 582,850 | 1.33× |
| Hessen | 441,593 | 1.28× |
| Sachsen | 233,124 | 1.05× |
| Rheinland-Pfalz | 229,446 | 1.01× |
| Schleswig-Holstein | 192,981 | 1.19× |
| Berlin | 164,245 | 0.81× |
| Brandenburg | 145,081 | 1.04× |
| Hamburg | 110,729 | 1.08× |
| Thüringen | 107,943 | 0.94× |
| Sachsen-Anhalt | 74,676 | 0.64× |
| Mecklenburg-Vorpommern | 53,048 | 0.62× |
| Saarland | 46,457 | 0.84× |
| Bremen | 32,036 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakkasan | 109.43× | Food & Beverages |
| ICF International | 85.58× | Business & Career |
| Progressive rock | 2.98× | Music & Radio |
| Kendra Scott | 22.63× | Fashion & Accessoires |
| Goes | 1.63× | Travel & Leisure |
| Mount Kilimanjaro | 15.38× | Travel & Leisure |
| Kingdom of Judah | 12.97× | Politics & Society |
| Home Office | 1.68× | Business & Career |
| Combat sport | 1.71× | Sports |
| Artistic inspiration | 1.52× | Arts & Culture |
| Journey to the West (2011 TV series) | 18.96× | Movies & TV |
| Collectable | 1.93× | Kids & Family |
| Figure painting (hobby) | 4.29× | Arts & Culture |
| Tigran Hamasyan | 17.8× | Music & Radio |
| Keswick, Cumbria | 23.27× | Travel & Leisure |
| Hard Knocks | 24.06× | Movies & TV |
| Icon (magazine) | 1.97× | Arts & Culture |
| San Gil | 3.28× | Travel & Leisure |
| Fantasy Earth: Zero | 4.7× | Games |
| Ireen Sheer | 2.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.01 |
| Sustainability | BALANCE | 1.56 |
| Sports Activity | POWER | 1.48 |
| Travelling | THRILL | 1.43 |
| Career Orientation | POWER | 1.32 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Germany | 18.7% |
| United Kingdom | 6.7% |
See Equine therapy audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Equine therapy have in Germany?
Equine therapy has an estimated audience of 4,516,660 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Equine therapy fans?
53.1% of Equine therapy fans are female, 46.9% are male, with an average age of 42.1 years.
Which brands do Equine therapy fans like most?
Equine therapy fans show strongest brand affinity for Hakkasan (109.43×), ICF International (85.58×), and Progressive rock (2.98×) over the country average.
Where do Equine therapy fans live in Germany?
Equine therapy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,049,310), Bayern (reach 859,493), and Baden-Württemberg (reach 674,561). These three regions account for the largest share of the active audience.
What other brands do Equine therapy fans also like?
Beyond Equine therapy itself, the audience over-indexes on ICF International (85.58×), Progressive rock (2.98×), Kendra Scott (22.63×), and Goes (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equine therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.