Rascasse Audience Intelligence

Equine therapy Audience in United States

A data profile of the people who buy, follow and care about Equine therapy in United States — modelled from more than twelve digital signal sources. Equine therapy has an estimated audience of 4,972,544 people in United States.

#3808among Topic in United States#277in Health

The average Equine therapy fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Horseback riding, Bodrum, with strongest over-indexing on International education (17.78× the country average).

Demographically, the Equine therapy audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equine therapy fan in United States is balanced, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for International education.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equine therapy profile in United States.

Audience size
5M
in United States
Gender
50.2%♀
49.8% male
Age
40.1
average years
Country rank
#6740
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equine therapy fans

50.2% are female, 49.8% are male, average age 40.1.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Equine therapy audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.1
Estimated audience size4,972,544
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Equine therapy audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4919%
50+25%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Equine therapy audience comes from United States.

Worldwide audience distribution share by country for Equine therapy
CountryShare
United States20.5%
Germany18.7%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equine therapy audience in United States is strongest.

Fig. 05

Top regions by affinity

Equine therapy fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.68×
02Idaho~40K1.63×
03Arizona~200K1.61×
04Colorado~100K1.53×
05Montana~20K1.44×
06New Mexico~40K1.43×
07Wisconsin~100K1.31×
08Oregon~70K1.23×
09Minnesota~80K1.17×
10Oklahoma~60K1.17×
11Washington~100K1.06×
12South Dakota~10K1.05×
13Vermont~9K1.02×
14Tennessee~100K1.01×
15Texas~400K0.99×
16New Hampshire~20K0.98×
17Rhode Island~20K0.97×
18Missouri~80K0.96×
19Kansas~40K0.96×
20Maine~20K0.96×
21California~500K0.95×
22Virginia~100K0.95×
23Indiana~90K0.95×
24North Dakota~10K0.95×
25North Carolina~100K0.94×
26Alaska~10K0.94×
27Massachusetts~90K0.93×
28Alabama~60K0.93×
29Kentucky~60K0.93×
30Arkansas~40K0.92×
31Mississippi~40K0.92×
32Nebraska~20K0.92×
33Florida~300K0.91×
34South Carolina~70K0.91×
35Connecticut~50K0.91×
36Delaware~10K0.89×
37Ohio~100K0.87×
38West Virginia~20K0.87×
39Iowa~40K0.86×
40Pennsylvania~100K0.84×
41Hawaii~20K0.83×
42Louisiana~50K0.82×
43Illinois~100K0.81×
44New Jersey~100K0.81×
45Maryland~70K0.80×
46Washington, District of Columbia~10K0.80×
47Michigan~100K0.79×
48Georgia~100K0.77×
49Nevada~40K0.75×
50New York~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Equine therapy, United States
0.69×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equine therapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equine therapy audience
#·InterestCategoryAffinity×
01Drone racingSports26.70×
02EasyJetTravel & Leisure20.00×
03RyanairTravel & Leisure19.52×
04BodrumTravel & Leisure18.44×
05International educationBusiness & Career17.78×
06Kentucky DerbySports13.48×
07Arabian horsePets & Animals11.72×
08Horseback ridingSports7.48×
09Disneyland ParisTravel & Leisure6.76×
10Veterinary medicineBusiness & Career4.16×
11Wildlife photographyTechnology & Electronics4.05×
12Diaper bagKids & Family3.78×
13MilkFood & Beverages2.95×
14Planet FitnessSports2.72×
15MeatFood & Beverages2.33×
16PinterestInternet & Social Media2.03×
17Home improvementHome & Garden1.78×
18Donald TrumpPolitics & Society1.72×
19CookingFood & Beverages1.69×
20Alcoholic beveragesFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equine therapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equine therapy audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY5.10×
Community OrientationOPEN3.34×
DIY MentalityTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equine therapy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Urban LifestyleOPEN0.93×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equine therapy have in United States?

Equine therapy has an estimated audience of 4,972,544 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Equine therapy fans?

50.2% of Equine therapy fans are female, 49.8% are male, with an average age of 40.1 years.

03

Which brands do Equine therapy fans like most?

Equine therapy fans show strongest brand affinity for International education (17.78×), Horseback riding (7.48×), and Bodrum (18.44×) over the country average.

04

Where do Equine therapy fans live in United States?

Equine therapy fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Equine therapy fans also like?

Beyond Equine therapy itself, the audience over-indexes on Horseback riding (7.48×), Bodrum (18.44×), Kentucky Derby (13.48×), and Veterinary medicine (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Equine therapy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equine therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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