Equine therapy Audience in United States

Equine therapy has an estimated audience of 4,972,544 people in United States. 50.2% are female, 49.8% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Kia Sportage, Shabby chic, Planet Fitness, Diaper bag.

The average Equine therapy fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Kia Sportage, Shabby chic, with strongest over-indexing on PSV Eindhoven (48.95× the country average). Demographically, the Equine therapy audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Equine therapy fans

Demographic split for Equine therapy audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.1
Estimated audience size4,972,544

Audience persona

The typical Equine therapy fan in United States is balanced, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Equine therapy in United States
RegionReachAffinity
California566,2801.04×
Texas435,1301.02×
Florida330,6620.98×
New York197,0700.71×
Arizona171,7811.69×
North Carolina145,0680.97×
Pennsylvania144,8300.86×
Ohio139,2730.91×
Illinois137,9280.83×
Colorado129,5841.65×
Virginia120,0870.99×
Georgia116,9280.76×
Washington115,9291.16×
Tennessee107,2281.07×
New Jersey104,5900.83×
Michigan101,0680.78×
Wisconsin96,4061.29×
Minnesota91,6621.29×
Massachusetts91,4050.93×
Indiana88,2670.97×
Utah83,1271.87×
Missouri77,0440.96×
Oregon74,2541.3×
South Carolina71,2620.95×
Maryland63,7560.75×
Kentucky53,2560.85×
Oklahoma51,8720.94×
Alabama48,8040.7×
Louisiana46,5310.73×
Connecticut43,8750.88×
Idaho42,7061.71×
New Mexico38,3401.54×
Mississippi36,8550.9×
Kansas34,5660.88×
Arkansas34,0510.83×
Nevada32,3740.67×
Iowa32,0150.78×
Nebraska21,6030.87×
Montana21,4391.55×
New Hampshire17,7990.91×
West Virginia16,4300.71×
Rhode Island16,2191.02×
Maine15,9670.9×
Hawaii14,7620.69×
South Dakota11,7561.02×
Delaware10,6220.77×
Washington, District of Columbia9,5480.64×
Vermont9,2861.06×
North Dakota9,1570.9×
Alaska8,8050.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equine therapy audience
BrandAffinityCategory
PSV Eindhoven48.95×Sports
Kia Sportage19.15×Cars & Mobility
Shabby chic12.26×Home & Garden
Planet Fitness3.12×Sports
Diaper bag5.03×Kids & Family
Disneyland Paris8.09×Travel & Leisure
EasyJet20×Travel & Leisure
Arabian horse9.47×Pets & Animals
International education10.27×Business & Career
Pakistan national cricket team13.03×Sports
Fly fishing3.8×Sports
Cultural tourism20×Travel & Leisure
Ryanair14.33×Travel & Leisure
Safari lodge20×Travel & Leisure
Honda HR-V12.89×Cars & Mobility
Road trip3.37×Travel & Leisure
Portrait painting6.42×Arts & Culture
Boot Barn4.45×Fashion & Accessoires
Hobby Lobby1.77×Home & Garden
Multi-tool3.88×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equine therapy audience
TraitClusterScore
Pet OwnershipJOY4.32
Community OrientationOPEN2.63
LGBTQ+ IdentityOPEN2.3
DIY MentalityTHRILL1.52
TravellingTHRILL1.39
Sports ActivityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Equine therapy
CountryShare
United States20.5%
Germany18.7%
United Kingdom6.7%

See Equine therapy audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Equine therapy have in United States?

Equine therapy has an estimated audience of 4,972,544 people in United States, concentrated in California and Texas.

What is the gender split and age of Equine therapy fans?

50.2% of Equine therapy fans are female, 49.8% are male, with an average age of 40.1 years.

Which brands do Equine therapy fans like most?

Equine therapy fans show strongest brand affinity for PSV Eindhoven (48.95×), Kia Sportage (19.15×), and Shabby chic (12.26×) over the country average.

Where do Equine therapy fans live in United States?

Equine therapy fans in United States are most concentrated in California (reach 566,280), Texas (reach 435,130), and Florida (reach 330,662). These three regions account for the largest share of the active audience.

What other brands do Equine therapy fans also like?

Beyond Equine therapy itself, the audience over-indexes on Kia Sportage (19.15×), Shabby chic (12.26×), Planet Fitness (3.12×), and Diaper bag (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equine therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.