Milk Audience in United States

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Milk has an estimated audience of 40,663,347 people in United States. 64.3% are female, 35.7% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Fitness and wellness, Infant clothing, Beverages, Baby food, Child development.

The average Milk fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fitness and wellness, Infant clothing, Beverages, with strongest over-indexing on Fitness and wellness (1.57× the country average). Demographically, the Milk audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Milk fans

Demographic split for Milk audience in United States
MetricValue
Female64.3%
Male35.7%
Average age40.6
Estimated audience size40,663,347

Audience persona

The typical Milk fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fitness and wellness.

Top regions in United States

Top regions ranked by reach for Milk in United States
RegionReachAffinity
California5,286,9361.18×
Texas4,035,8341.15×
Florida3,012,2901.09×
New York2,638,4081.16×
Ohio1,592,6901.27×
Illinois1,507,1761.11×
Pennsylvania1,442,9981.05×
Georgia1,412,5881.13×
North Carolina1,267,7871.04×
Michigan1,186,1831.12×
Virginia1,056,9761.07×
New Jersey1,056,7831.02×
Indiana1,045,4241.41×
Tennessee897,4351.1×
Washington859,3471.05×
Arizona823,1320.99×
Massachusetts795,8490.99×
Maryland735,3991.05×
Kentucky694,5571.36×
Missouri679,6921.04×
South Carolina619,0191.01×
Wisconsin606,6920.99×
Colorado600,1520.94×
Alabama581,0741.02×
Louisiana575,2421.1×
Minnesota554,0340.95×
Oklahoma460,0851.02×
Utah447,2841.23×
Oregon421,8470.91×
Nevada401,9811.02×
Connecticut372,9130.91×
Mississippi357,0351.07×
Arkansas353,3731.05×
Iowa308,7620.92×
Kansas303,3100.95×
West Virginia218,3911.15×
Nebraska198,5510.97×
New Mexico185,7650.91×
Idaho175,3680.86×
Hawaii169,6180.97×
New Hampshire121,9200.76×
Maine121,4320.83×
Washington, District of Columbia106,0440.87×
Rhode Island105,7660.82×
Delaware95,2810.85×
North Dakota78,7230.94×
South Dakota76,9450.82×
Montana75,5460.67×
Alaska64,5520.74×
Vermont48,7630.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milk audience
BrandAffinityCategory
Fitness and wellness1.57×Sports
Infant clothing3.74×Kids & Family
Beverages1.59×Food & Beverages
Baby food4.08×Kids & Family
Child development3.92×Business & Career
Diaper bag3.4×Kids & Family
Infant bodysuit4.06×Kids & Family
Toddler2.48×Kids & Family
Target Corporation1.56×Shopping
Aldi1.74×Shopping
Self care1.96×Health
Dollar Tree1.73×Shopping
Mothercare4.93×Kids & Family
Texas Roadhouse1.67×Food & Beverages
Women's clothing1.52×Fashion & Accessoires
Kohl's1.56×Shopping
Parenting1.59×Kids & Family
Whole Foods Market1.63×Shopping
Parent1.52×Kids & Family
Desserts1.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milk audience
TraitClusterScore
Healthy LifestyleBALANCE1.39
ExtroversionTHRILL1.39
SustainabilityBALANCE1.38
DIY MentalityTHRILL1.28
Sports ActivityPOWER1.21
Design AffinityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Milk
CountryShare
United States19.3%
Italy5.3%
Brazil4.8%

See Milk audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Milk have in United States?

Milk has an estimated audience of 40,663,347 people in United States, concentrated in California and Texas.

What is the gender split and age of Milk fans?

64.3% of Milk fans are female, 35.7% are male, with an average age of 40.6 years.

Which brands do Milk fans like most?

Milk fans show strongest brand affinity for Fitness and wellness (1.57×), Infant clothing (3.74×), and Beverages (1.59×) over the country average.

Where do Milk fans live in United States?

Milk fans in United States are most concentrated in California (reach 5,286,936), Texas (reach 4,035,834), and Florida (reach 3,012,290). These three regions account for the largest share of the active audience.

What other brands do Milk fans also like?

Beyond Milk itself, the audience over-indexes on Infant clothing (3.74×), Beverages (1.59×), Baby food (4.08×), and Child development (3.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.