Rascasse Audience Intelligence

Milk Audience in United States

A data profile of the people who buy, follow and care about Milk in United States — modelled from more than twelve digital signal sources. Milk has an estimated audience of 40,663,347 people in United States.

#3among Beverage in United States#400among Topic in United States#58in Food & Beverages

The average Milk fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fitness and wellness, Infant clothing, Beverages, with strongest over-indexing on Fitness and wellness (1.57× the country average).

Demographically, the Milk audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milk fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Fitness and wellness.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milk profile in United States.

Audience size
40.7M
in United States
Gender
64.3%♀
35.7% male
Age
40.6
average years
Country rank
#557
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milk fans

64.3% are female, 35.7% are male, average age 40.6.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Milk audience in United States
MetricValue
Female64.3%
Male35.7%
Average age40.6
Estimated audience size40,663,347
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Milk audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4921%
50+23%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Milk audience comes from United States.

Worldwide audience distribution share by country for Milk
CountryShare
United States19.3%
Italy5.3%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milk audience in United States is strongest.

Fig. 05

Top regions by affinity

Milk fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~600K1.27×
02Louisiana~700K1.26×
03Indiana~900K1.25×
04Utah~400K1.20×
05Texas~4M1.16×
06California~5M1.13×
07Georgia~1.5M1.13×
08North Dakota~90K1.12×
09Ohio~1.5M1.11×
10Arkansas~400K1.11×
11North Carolina~1.5M1.10×
12Nebraska~200K1.10×
13Illinois~1.5M1.09×
14Mississippi~400K1.09×
15Virginia~1M1.08×
16New York~2.5M1.07×
17South Carolina~600K1.05×
18Alabama~600K1.05×
19Kansas~300K1.05×
20West Virginia~200K1.05×
21Pennsylvania~1.5M1.04×
22Maryland~700K1.04×
23Michigan~1M1.03×
24Missouri~700K1.03×
25Wisconsin~600K1.03×
26New Jersey~1M1.01×
27Tennessee~800K1.01×
28South Dakota~90K1.01×
29Oklahoma~500K1.00×
30Washington~800K0.99×
31Minnesota~600K0.99×
32Nevada~400K0.99×
33Arizona~800K0.98×
34Florida~2.5M0.96×
35Massachusetts~800K0.94×
36Connecticut~400K0.94×
37Hawaii~200K0.94×
38Iowa~300K0.93×
39Delaware~100K0.93×
40New Mexico~200K0.91×
41Oregon~400K0.89×
42Idaho~200K0.89×
43Colorado~600K0.88×
44Alaska~70K0.86×
45Rhode Island~100K0.85×
46Maine~100K0.82×
47Washington, District of Columbia~100K0.80×
48New Hampshire~100K0.78×
49Montana~90K0.78×
50Vermont~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Milk, United States
0.76×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milk audience
#·InterestCategoryAffinity×
01MothercareKids & Family4.93×
02Baby foodKids & Family4.08×
03Infant bodysuitKids & Family4.06×
04Child developmentBusiness & Career3.92×
05Infant clothingKids & Family3.74×
06Diaper bagKids & Family3.40×
07ToddlerKids & Family2.48×
08Self careHealth1.96×
09AldiShopping1.74×
10Dollar TreeShopping1.73×
11Texas RoadhouseFood & Beverages1.67×
12Whole Foods MarketShopping1.63×
13BeveragesFood & Beverages1.59×
14ParentingKids & Family1.59×
15Fitness and wellnessSports1.57×
16Target CorporationShopping1.56×
17Kohl'sShopping1.56×
18DessertsFood & Beverages1.56×
19Women's clothingFashion & Accessoires1.52×
20ParentKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milk audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Healthy LifestyleBALANCE1.43×
Design AffinityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milk audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.97×
Career OrientationPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milk have in United States?

Milk has an estimated audience of 40,663,347 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Milk fans?

64.3% of Milk fans are female, 35.7% are male, with an average age of 40.6 years.

03

Which brands do Milk fans like most?

Milk fans show strongest brand affinity for Fitness and wellness (1.57×), Infant clothing (3.74×), and Beverages (1.59×) over the country average.

04

Where do Milk fans live in United States?

Milk fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Milk fans also like?

Beyond Milk itself, the audience over-indexes on Infant clothing (3.74×), Beverages (1.59×), Baby food (4.08×), and Child development (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Milk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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