Milk Audience in United Kingdom
Milk has an estimated audience of 9,392,275 people in United Kingdom. 66.4% are female, 33.6% are male, average age 43.3. Top regions: England, Greater London, South East. Top brand affinities: Paddington (film), Toddler, Dairy product, Developmental psychology, Dairy.
The average Milk fan in United Kingdom is 43.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Paddington (film), Toddler, Dairy product, with strongest over-indexing on Paddington (film) (1.71× the country average). Demographically, the Milk audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Milk fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 43.3 |
| Estimated audience size | 9,392,275 |
Audience persona
The typical Milk fan in United Kingdom is more female, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Paddington (film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,009,159 | 0.69× |
| Greater London | 1,359,120 | 1.11× |
| South East | 1,183,688 | 0.94× |
| North West | 1,139,433 | 1.14× |
| Scotland | 1,050,871 | 1.24× |
| South West | 965,691 | 1.25× |
| East of England | 870,088 | 1.01× |
| East Midlands | 752,710 | 1.14× |
| Wales | 641,161 | 1.2× |
| Yorkshire and the Humber | 595,659 | 0.79× |
| North East | 320,574 | 0.88× |
| West Midlands | 300,520 | 0.75× |
| Northern Ireland | 252,167 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paddington (film) | 1.71× | Movies & TV |
| Toddler | 1.55× | Kids & Family |
| Dairy product | 2.1× | Food & Beverages |
| Developmental psychology | 1.62× | Health |
| Dairy | 1.9× | Food & Beverages |
| Vegetarian cuisine | 1.52× | Food & Beverages |
| Baby food | 1.81× | Kids & Family |
| Mumsnet | 1.51× | Kids & Family |
| Diaper bag | 1.98× | Kids & Family |
| Hot chocolate | 1.64× | Food & Beverages |
| Plant-based diet | 2.02× | Health |
| Dairy farming | 2.34× | Food & Beverages |
| Poultry farming | 2.19× | Politics & Society |
| Animal husbandry | 1.69× | Politics & Society |
| Espresso | 1.51× | Food & Beverages |
| Dairy cattle | 2.41× | Pets & Animals |
| Coffee culture | 1.51× | Food & Beverages |
| Coffee preparation | 1.72× | Home & Garden |
| Latte | 1.56× | Food & Beverages |
| Cappuccino | 1.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Design Affinity | PREMIUM | 1.4 |
| DIY Mentality | THRILL | 1.36 |
| Convenience Orientation | PREMIUM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
See Milk audiences in other countries
More Beverage audiences in United Kingdom
- Water (18,370,660)
- Tea (13,220,107)
- Soft drinks (7,034,735)
- Espresso (5,084,830)
- Hot chocolate (4,709,884)
Frequently asked questions
How many fans does Milk have in United Kingdom?
Milk has an estimated audience of 9,392,275 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Milk fans?
66.4% of Milk fans are female, 33.6% are male, with an average age of 43.3 years.
Which brands do Milk fans like most?
Milk fans show strongest brand affinity for Paddington (film) (1.71×), Toddler (1.55×), and Dairy product (2.1×) over the country average.
Where do Milk fans live in United Kingdom?
Milk fans in United Kingdom are most concentrated in England (reach 6,009,159), Greater London (reach 1,359,120), and South East (reach 1,183,688). These three regions account for the largest share of the active audience.
What other brands do Milk fans also like?
Beyond Milk itself, the audience over-indexes on Toddler (1.55×), Dairy product (2.1×), Developmental psychology (1.62×), and Dairy (1.9×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.