A data profile of the people who buy, follow and care about Milk in United Kingdom — modelled from more than twelve digital signal sources. Milk has an estimated audience of 9,392,275 people in United Kingdom.
The average Milk fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Toddler, Paddington (film), Dairy product, with strongest over-indexing on Toddler (1.55× the country average).
Demographically, the Milk audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Milk fan in United Kingdom is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Toddler.
The key figures that characterise the Milk profile in United Kingdom.
66.4% are female, 33.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 43.3 |
| Estimated audience size | 9,392,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Milk audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
Where the Milk audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~1M | 1.25× | |
| 02 | Scotland | ~1M | 1.24× | |
| 03 | Wales | ~600K | 1.19× | |
| 04 | North West | ~1M | 1.13× | |
| 05 | East Midlands | ~800K | 1.13× | |
| 06 | Greater London | ~1.5M | 1.11× | |
| 07 | East of England | ~900K | 1.01× | |
| 08 | South East | ~1M | 0.94× | |
| 09 | North East | ~300K | 0.88× | |
| 10 | Northern Ireland | ~300K | 0.88× | |
| 11 | Yorkshire and the Humber | ~600K | 0.79× | |
| 12 | West Midlands | ~300K | 0.75× | |
| 13 | England | ~6M | 0.69× |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dairy cattle | Pets & Animals | 2.41× | ||
| 02 | Dairy farming | Food & Beverages | 2.34× | ||
| 03 | Poultry farming | Politics & Society | 2.19× | ||
| 04 | Dairy product | Food & Beverages | 2.10× | ||
| 05 | Plant-based diet | Health | 2.02× | ||
| 06 | Diaper bag | Kids & Family | 1.98× | ||
| 07 | Dairy | Food & Beverages | 1.90× | ||
| 08 | Baby food | Kids & Family | 1.81× | ||
| 09 | Coffee preparation | Home & Garden | 1.72× | ||
| 10 | Paddington (film) | Movies & TV | 1.71× | ||
| 11 | Animal husbandry | Politics & Society | 1.69× | ||
| 12 | Hot chocolate | Food & Beverages | 1.64× | ||
| 13 | Developmental psychology | Health | 1.62× | ||
| 14 | Latte | Food & Beverages | 1.56× | ||
| 15 | Toddler | Kids & Family | 1.55× | ||
| 16 | Cappuccino | Food & Beverages | 1.53× | ||
| 17 | Vegetarian cuisine | Food & Beverages | 1.52× | ||
| 18 | Mumsnet | Kids & Family | 1.51× | ||
| 19 | Espresso | Food & Beverages | 1.51× | ||
| 20 | Coffee culture | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.24× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Risk Appetite | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.96× |
Milk has an estimated audience of 9,392,275 people in United Kingdom, concentrated in England and Greater London.
66.4% of Milk fans are female, 33.6% are male, with an average age of 43.3 years.
Milk fans show strongest brand affinity for Toddler (1.55×), Paddington (film) (1.71×), and Dairy product (2.1×) over the country average.
Milk fans in United Kingdom are most concentrated in England (reach ~6M), Greater London (reach ~1.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Milk itself, the audience over-indexes on Paddington (film) (1.71×), Dairy product (2.1×), Developmental psychology (1.62×), and Dairy (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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