A data profile of the people who buy, follow and care about Paddington (film) in United Kingdom — modelled from more than twelve digital signal sources. Paddington (film) has an estimated audience of 6,465,051 people in United Kingdom.
The average Paddington (film) fan in United Kingdom is 46.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Night at the Museum, Megamind, Wikipedia, with strongest over-indexing on Night at the Museum (31.62× the country average).
Demographically, the Paddington (film) audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Paddington (film) fan in United Kingdom is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Night at the Museum.
The key figures that characterise the Paddington (film) profile in United Kingdom.
67.9% are female, 32.1% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 46.8 |
| Estimated audience size | 6,465,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Paddington (film) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 47.6% |
| United States | 8.8% |
| Australia | 7.9% |
Where the Paddington (film) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5.5M | 2.05× | |
| 02 | South East | ~2M | 1.89× | |
| 03 | South West | ~800K | 1.35× | |
| 04 | East of England | ~700K | 1.10× | |
| 05 | West Midlands | ~300K | 0.99× | |
| 06 | Wales | ~400K | 0.95× | |
| 07 | Yorkshire and the Humber | ~500K | 0.93× | |
| 08 | North East | ~200K | 0.75× | |
| 09 | East Midlands | ~300K | 0.63× | |
| 10 | Scotland | ~400K | 0.56× | |
| 11 | Northern Ireland | ~100K | 0.47× | |
| 12 | North West | ~300K | 0.38× |
The strongest cross-interests of the Paddington (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Night at the Museum | Movies & TV | 31.62× | ||
| 02 | Megamind | Movies & TV | 13.89× | ||
| 03 | Dr. Seuss | Literature | 12.27× | ||
| 04 | Jumanji | Movies & TV | 10.22× | ||
| 05 | Mads Mikkelsen | Movies & TV | 9.18× | ||
| 06 | Shazam (service) | Music & Radio | 9.11× | ||
| 07 | Teletubbies | Kids & Family | 8.76× | ||
| 08 | My Little Pony | Kids & Family | 8.75× | ||
| 09 | Alvin and the Chipmunks | Music & Radio | 8.08× | ||
| 10 | The Goonies | Movies & TV | 7.58× | ||
| 11 | Toy Story (franchise) | Movies & TV | 6.02× | ||
| 12 | The Legend of Zelda | Games | 5.49× | ||
| 13 | Margot Robbie | Movies & TV | 4.12× | ||
| 14 | Beetlejuice | Movies & TV | 3.69× | ||
| 15 | Wikipedia | Internet & Social Media | 3.01× | ||
| 16 | Lego | Kids & Family | 2.44× | ||
| 17 | Vue Cinemas | Movies & TV | 2.40× | ||
| 18 | Breaking news | Movies & TV | 2.02× | ||
| 19 | Harry Potter | Movies & TV | 2.01× | ||
| 20 | EBay | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Risk Appetite | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.67× | |
| Pet Ownership | JOY | 0.75× | |
| Luxury Orientation | PREMIUM | 0.75× |
Paddington (film) has an estimated audience of 6,465,051 people in United Kingdom, concentrated in England and South East.
67.9% of Paddington (film) fans are female, 32.1% are male, with an average age of 46.8 years.
Paddington (film) fans show strongest brand affinity for Night at the Museum (31.62×), Megamind (13.89×), and Wikipedia (3.01×) over the country average.
Paddington (film) fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~2M), and South West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Paddington (film) itself, the audience over-indexes on Megamind (13.89×), Wikipedia (3.01×), Beetlejuice (3.69×), and Harry Potter (2.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Paddington (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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