A data profile of the people who buy, follow and care about Espresso in United Kingdom — modelled from more than twelve digital signal sources. Espresso has an estimated audience of 5,084,830 people in United Kingdom.
The average Espresso fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Latte, Cappuccino, Coffee preparation, with strongest over-indexing on Latte (7.39× the country average).
Demographically, the Espresso audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Espresso fan in United Kingdom is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Latte.
The key figures that characterise the Espresso profile in United Kingdom.
60.9% are female, 39.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 43.0 |
| Estimated audience size | 5,084,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Espresso audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.1% |
| Japan | 8.7% |
| China | 7.4% |
Where the Espresso audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.33× | |
| 02 | Yorkshire and the Humber | ~500K | 1.30× | |
| 03 | England | ~4M | 1.22× | |
| 04 | North East | ~200K | 1.17× | |
| 05 | South East | ~700K | 1.08× | |
| 06 | Scotland | ~500K | 1.01× | |
| 07 | Wales | ~300K | 0.90× | |
| 08 | East Midlands | ~300K | 0.89× | |
| 09 | Northern Ireland | ~100K | 0.89× | |
| 10 | South West | ~400K | 0.86× | |
| 11 | East of England | ~400K | 0.85× | |
| 12 | North West | ~300K | 0.56× |
The strongest cross-interests of the Espresso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Espresso machine | Home & Garden | 8.99× | ||
| 02 | Specialty coffee | Food & Beverages | 8.52× | ||
| 03 | Flat white | Food & Beverages | 8.16× | ||
| 04 | Latte | Food & Beverages | 7.39× | ||
| 05 | Coffee roasting | Food & Beverages | 7.08× | ||
| 06 | Cappuccino | Food & Beverages | 7.07× | ||
| 07 | Coffee preparation | Home & Garden | 6.50× | ||
| 08 | Coffee culture | Food & Beverages | 5.27× | ||
| 09 | Coffee bean | Food & Beverages | 4.00× | ||
| 10 | Caffè Nero | Food & Beverages | 2.82× | ||
| 11 | Culinary art | Arts & Culture | 2.64× | ||
| 12 | Local food | Food & Beverages | 2.19× | ||
| 13 | Cuisine | Food & Beverages | 1.95× | ||
| 14 | Matalan | Shopping | 1.93× | ||
| 15 | Coffee | Food & Beverages | 1.90× | ||
| 16 | Home Bargains | Shopping | 1.82× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.80× | ||
| 18 | Beverages | Food & Beverages | 1.69× | ||
| 19 | London | Travel & Leisure | 1.64× | ||
| 20 | Restaurants | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.95× | |
| Community Orientation | OPEN | 1.68× | |
| Indulgence | JOY | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Luxury Orientation | PREMIUM | 1.01× | |
| Quality Awareness | PREMIUM | 1.02× |
Espresso has an estimated audience of 5,084,830 people in United Kingdom, concentrated in England and South East.
60.9% of Espresso fans are female, 39.1% are male, with an average age of 43.0 years.
Espresso fans show strongest brand affinity for Latte (7.39×), Cappuccino (7.07×), and Coffee preparation (6.5×) over the country average.
Espresso fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Espresso itself, the audience over-indexes on Cappuccino (7.07×), Coffee preparation (6.5×), Coffee culture (5.27×), and Specialty coffee (8.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.